Recruitment and Selection Strategies for Prima Hotels Group

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Case Study: Individual Essay
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Introduction
Recruitment and selection is a formal process of hiring desired candidates for a corporate firm in
order to fill the vacant position of the company. Its main objective is to maximize the workforce
of an association by appointing an eligible person and maximize the staff members of the
company (Madera, 2012).
Recruitment cycle is a term which covers the entire procedure of capturing, shortlisting,
selecting and hiring eligible candidates for certain jobs. This cycle helps an organization in
filling the vacant position at the workplace by following appropriate steps and process.
Therefore this essay is going to highlight the advertisement which is designed by Prima Hotels
Group for attracting staff for a specific post. Thus, the company have designed an effective
advertisement which highlights the overview of the role and covers several necessary
information related to the job. Hence, this essay will throw light on the requirement of
improvements in a designed advertisement for seeking the attention of eligible candidates.
Along with this, the outline of the advantages and drawbacks of this propose as well as will
draw some light on an alternative method.
Prima Hotels groups are engaged in hiring regular employees for enhancing their workforce and
trying to make a skilled team. Due to which company has designed an appropriate advertisement
for informing candidates about the job offered. For example; the role of a person, the knowledge
required, personal qualities for specific role and information related to the company has been
described in the advertisement. However, designing of add is fully appropriate but still some
improvements are requisite because candidates will not be satisfied with this much of
information about the role offered by Prima Hotels groups. Although, this framework of
publication is also suitable data which is mentioned in it is not sufficient. As a result, style needs
to be more formal or authentic because of this letter of the company act as a representative of an
association in front of candidates (Ash, Hodgeand Connell, 2013).
By analysing the current letter of the housekeeping job description, it has been understood that
few things are necessary to add in it for helping candidates while a selection of job. Thus, things
which need to be added and the proper structure of the new letter of the advertisement has been
drawn as follows
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PRIMA HOTEL GROUPS, LEICESTER
JOB DESCRIPTION- HOUSEKEEPING CLEANER
1st improvement- By analysing the existing advertisement, it has been analysed that the first
part of the letter is not having sufficient information about the post. Thus, an organization needs
to add a few elements and modification in it which is shown as follows-
Justification- This helps in understanding the position of Housekeeping at Prima Hotel Groups
by knowing that to whom Housekeeping needs to report.
2nd improvement- Description of job summary is indispensable in order to support candidates in
the selection process so that they come to know about the actual information about this post and
make decisions that whether the job is suitable for them or not.
Justification- This helps in understanding the job details.
3rd modification- It is indispensable to add the section of experience and roles and
responsibilities for housekeeping.
Justification- It helps candidates to get clear about the necessary duties and workload of
Housekeeping in order to make a decision about their responsibilities
All these above explained factors need to be added in the advertisement of housekeeping job
because these factors help an individual in understanding the job role in a deeper sense.
However, the main objective of these elements which were added is helping in explaining the
job information such as; duties and responsibilities of a person who is going to select this job
profile. Along with this, qualification and requisite ability are also helpful for a candidate in
selecting job (Holm, 2012).
Owners of small firms are using advertising for maximizing their brand recognition, sales of
product and to promote business towards repeat mode. Some of the common outlets of
advertising business include distinct methods such as; radio, television, internet, magazines and
newspapers. Basically, promotion of goods through non printing modes are radio or television
which is really beneficial for business but printing technique like the local newspaper is also
another advantageous technique through which Prima Hotel groups can easily attract eligible
candidates for the specific job role. At the same time, promotion through the local newspaper is
somehow beneficial as well as non-beneficial too for the company (Lyon and et. al., 2013)
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Affordable is the first concept which shows the benefits of the local newspaper. Cost of a
newspaper is very less due to which almost 95% of people are buying the newspaper daily for
getting an update about fresh news. In fact, students and unemployed people also preferred this
tool for searching for the best or suitable job for them. Moreover, the budget of the newspaper
are customised and there is a minimum level of competition through a newspaper advertisement
(Zaharieand Osoian, 2013).
Proactive reading audience is another advantageous of using local newspaper for
advertisement process. Members who are addicted to reading papers are actively searching for
articles and any new advertisement in newspapers to get aware about any new deals and
coupons. Basically, placing an ad hasn’t guaranteed that readers will surely notice it but still
readers are always actively looking for new offers due to which they might see it (Khalid and
Tariq, 2015).
On the other hand, giving advertisement in a local newspaper is also having a few
drawbacks of placing an ad in the local newspaper. The initial one is that having a limited
exposure which means that newspapers also have a brief shelf life due to which an organization
can’t able to post overall news which might resultant into the passing of wrong information.
Basically, small firms invest a maximum amount of its promotional budget in the single shot ad
which has only 24 hours for reaching to targeted audiences. Mainly, weekly newspapers are
always hanging on counters of the kitchen or might throw in dustbins (Sinha and Thaly, 2013).
Another one is a Limited innovative opportunity that means unique colouring and online
streaming helps in enhancing the visual opportunities but the advertisements in newspapers are
very static which means readers are not able to acquire the advantages of movement or any
sound.
Apart from this, there are various other methods are also there through which an organization
can place their ad such as; television, social media, online sites and so on. However, social
media is the most suitable tool for attracting eligible candidates for Housekeeping because now-
a-days almost 90% of people are surrounded by social sites and prefer this before accomplishing
any activity (Nikolaou, 2014). Secondly, television is another tool that aids an association in
showing their offerings to residential people and family members who are watching TV on a
regular basis. Thirdly, advertisement through pamphlets is also a useful technique through
which an enterprise can easily attract various eligible candidates (Ladkin and Buhalis, 2016).
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Conclusion
From the above essay, it has been concluded that recruitment and selection of a person have
gone through a various process which starts from placing the advertisement at the marketplace
with the use of suitable media. Therefore, this essay has focussed on the appropriate style of
informing eligible candidates for a certain position at the workplace by explaining its advantages
and disadvantages in order to minimize the probabilities of mistakes or errors.
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References
 Ash, R., Hodge, P. and Connell, P., 2013. The recruitment and selection of principals
who increase student learning. Education, 134(1), pp.94-100.
 Holm, A.B., 2012. E-recruitment: towards an ubiquitous recruitment process and
candidate relationship management. German Journal of Human Resource
Management, 26(3), pp.241-259.
 Khalid, S. and Tariq, S., 2015. Impact of employer brand on selection and recruitment
process. Pakistan Economic and Social Review, pp.351-372.
 Ladkin, A. and Buhalis, D., 2016. Online and social media recruitment: Hospitality
employer and prospective employee considerations. International Journal of
Contemporary Hospitality Management, 28(2), pp.327-345.
 Lyon, S., Trotter, F., Holt, B., Powell, E. and Roe, A., 2013. Emotional intelligence and
its role in recruitment of nursing students. Nursing Standard, 27(40), pp.41-46.
 Madera, J.M., 2012. Using social networking websites as a selection tool: The role of
selection process fairness and job pursuit intentions. International Journal of Hospitality
Management, 31(4), pp.1276-1282.
 Nikolaou, I., 2014. Social networking web sites in job search and employee
recruitment. International Journal of Selection and Assessment, 22(2), pp.179-189.
 Sinha, V. and Thaly, P., 2013. A review on changing trend of recruitment practice to
enhance the quality of hiring in global organizations. Management: journal of
contemporary management issues, 18(2), pp.141-156.
 Zaharie, M. and Osoian, C., 2013. Job recruitment and selection practices in small and
medium organisations. StudiaUniversitatis Babes-Bolyai, 58(2), p.86.
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