Business Communication Report: Primark's Communication Analysis

This report analyzes the business communication strategies employed by Primark, an international retail company. It explores various types of business information, including verbal, written, on-screen, and web-based methods, and their purposes. The report details internal communication methods like visual and verbal interactions, and examines corporate communication factors, both internal and external, including advertising and public relations. It also delves into legal and ethical considerations, such as data protection and computer misuse acts, and operational issues like information security, cost management, backups, and health and safety. The analysis provides a comprehensive overview of Primark's communication practices within its business environment.

BUSINESS
COMMUNICATION

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1 ...........................................................................................................................................3
P1 Types, sources and purpose of business information.............................................................3
TASK 2............................................................................................................................................4
P2 Various type of appropriate methods used in internal business information.........................4
Remaining part covered in PPT..............................................................................................5
P3 Corporate communications....................................................................................................5
Remaining part covered in Poster...........................................................................................6
P4 External corporate communications of an existing product..................................................6
TASK 3............................................................................................................................................7
P5 Legal and ethical issues of business information...................................................................7
TASK 4............................................................................................................................................8
P6 Operational issues in relation to the business information....................................................8
TASK4 ............................................................................................................................................8
P7 Electronic and non-electronic methods of business information...........................................8
CONCLUSION ...............................................................................................................................9
REFERENCES .............................................................................................................................10

INTRODUCTION
There are many organization use the various type of business communication sources to
sharing the information within and outside the firm(Bovee, 2010). It is a process to share the
ideas, information, and understand the different thoughts of the many people. Business use theses
forms to exchange thoughts between company employees and present own ideas for the
commercial benefit. This report based on Primark firm it is an international company to offer
different range of products like men's , women's wear, children' clothing home wear accessories,
footwear, and cosmetics products. This firm sells the products on lower prices end of the market
below average prices. This organization uses many forms of communication to share the new
thoughts for create new strategies for marketing of the company.
TASK 1
P1 Types, sources and purpose of business information.
There are various type of information sources use by Primark for a purpose to share
information, documents that may includes verbal, written, on screen and web.
Verbal information- This business information is sharing ideas and thoughts between
company employees using speech and nettings. Its uses face to face and brief type of
communication type for resolving the confusion. With firm and workers.
Types- Primark use verbal form and its types such as team brief meeting between all
employees, sales, selection and manager and face to face interview use at the of requite the new
candidate.
Purpose- Team brief meeting purpose to inform all workers about the sales and activities.
And face to face interview described the performance of the employees.
Sources- Meeting includes such as sources like internal involves finance and marketing
and external includes competitors.
Written Information- Its used by firm for due to the fact that on a hard copy can be kept
and read by one or more person (Guffey and Loewy, 2012). Its includes many type of forms such
as letters, mails, handouts etc.
Types- Under this form of interaction included letters are sent from many departments
related to operation process.

Purpose- Present new ideas, plan to inform and instruct employees.
Sources- Human resources and operation departments are use websites mails
On screen information- It is a new from of sharing techniques that are use by Primark to
share new ideas related to business(Crews and Stitt-Gohdes, 2012). This information can be
spread to la lot of employees at one time. Its use in the meetings to use projector showing the
presentation that allow the all members to see.
Web based information- Its show the information may people and read at a time. They
use the many business websites for sharing the information.
TASK 2
P2 Various type of appropriate methods used in internal business information
Organization uses different type methods for internal interaction to the user’s needs for
sharing the information. Primark's uses these methods within the written form. Its includes any
type of in elements that make use in the written words to sharing the new ideas and plan for the
business process. There are some methods of business tools given below-
Visual communication- This tool help in understanding the other ideas to interact is
direct face to face between one or more person. This techniques includes the includes speeches,
presentation, meetings, discussion for understand new ideas and processes, Company use the
face to face source in meeting with staff members to described their performance and activities
related to sales and gain trust of customers.
Verbal communication- It is very common form use by any organization to interact with
each other and this form to do listening than speaking because in this form to deal with the
clients in the market. Its involves face to face or telephone conversation are use for sharing the
information related to business process and new ideas. Employees use this form can share their
work experience, feelings, thoughts towards the work and company.
Non-verbal communication- This type of method not involving the words to share the
thoughts, ideas and experience. Its includes the people face expressions, gestures for share own
ideas and information. Its also involves the vocal sounds, hand actions, charts and many types of
images.

Remaining part covered in PPT
P3 Corporate communications.
This method includes the total activity of communication which is generated by Primark's
for its public in order to achieve the its planed objectives and goals. Its includes the various
business factors are follows-
Internal factors- These factors are interrelated to internal function and departments of
the company such as employees, stakeholders and share holders to use the corporate
commination process for purpose to share own idea, information and its work schedule or
experiences(DeKay, 2012).
External factors- These all factors is outside of company environment to provide
information through many agencies, channel partners, media, general public, government and
industry body.
Primark's corporate communication-
Primary sources-
 Goods and services are the main sources of company that providing to the customer
 Management team manage the all function of the organization like Finance, Human
resources and marketing department.
 Employees are the main assets of the firm their contribution in the process to increases
the productivity
 Behaviour of corporate change according to market conditions.
Secondary Sources-
 Advertisement use to promote their brand and providing information about products
 Public relation create a image in market.
 Publicity is a promotion tool to promoting the products and services.
Tertiary sources-
 Word of mouth is a promoting tool that increase the position in market.
Aspects of corporate communication-
 This process manage internal and external elements
 Its fulfil the management functions within and outside the organization.
 Deal to manage all controlled and uncontrolled channels of media.
 Provide the information to internal and external workers of firm.

 Proactive planning for communication tools and use strategies and tactics.
 Create a brand image and reputation in the market and branding its products and
services .
 Employees with help of this communication to monitoring the all responses from
customers and markets.
Remaining part covered in Poster
P4 External corporate communications of an existing product.
Corporate communication is a process and set of internal and external activity of
company may includes to sharing information that aim to create the favourable point of view
among the stakeholders in market (Bisel, Messersmith and Kelley, 2012). External tool includes
various things such as advertising it is the best sources to target customers and give knowledge
about the firms products and services.. A specific advertisement should may includes the many
types of activities will attract customers through the different presentation of products. Its also
includes reading and observing these advertisement to increases interest of the customer to buy
their products. Colours and place of these advert are very important for a reason to attract the
kids and many adults to know about company products.
A specific advertisement is designed by Primark as a visual attraction for its consumers to
invest into the brand products in the market. A good advertising always show the company
thoughts and products that they are providing to their customers. Organization use this form of
communication of an existing products in the market to give the information about the product
are providing by the firm. A advertisement of a existing product in the TV channels to remind
the customer about the products are also available in the market. Organization choose a
advertisement is always use the relevant information about products and its use attractive
colours, images and place to increases the customer interest to buy product. Its also us the tag-
line of the product or company and give a positive message and many instruction for how to use
products.
External corporate communication use this form advertisement for an existing products in
the market to help in reminding about the products is available in the market. This form of
communication is very effective on the mind of the customers that they are create interest to buy
these products.

TASK 3
P5 Legal and ethical issues of business information.
In the new business environment that many business entity face different legal issues is
refer to different legislation to protect the business information from different sources of hackers
(Keyton and et. al, 2013). There are many laws for the information of the business to secure their
personal documents of business. That may includes the many legal laws to protect the
information from the hackers in the market to hack company Ids and share the information with
different companies. Its includes many acts such as data protection act, freedom of information
act, computer misuse, human rights and privacy act. In the business information process of
organization use main acts to protect from the hackers these are-
Data protection act 1998- This act give the instruction for how use personal information
by company or the government for the corporate purpose. In the current environment every one
responsible for using data has to follow the guidelines-
 Used lawfully
 Used for specific purpose
 kept safe
This act cover the information or data to stored in a computer or an organised documents to help
in maintain privacy and integrity of people giving the data.
Freedom information act- This act allow the public to share the information help by the
many public authorities to freedom of information search. This act give the freedom to public to
view certain information about their status and activities. This act also affect on the Primark
because the staff would not want all their information to spread outside from the organization.
Computer misuse act- This act related to the misuse the computer information to stored
in computer by the organization employers related the business processes and there are many
hackers in the market to hack the company mails IDs and their mailboxes to share information
with the other business entities (Erickson, Weber and Segovia, 2011). This act make makes a
offence to access any computer system to which do not have an authorised to use by anyone.

TASK 4
P6 Operational issues in relation to the business information.
Primark group have some private policies shows that its business complies with legal
regulations that they state all the information related about the customers meets the term of data
protection legislation.
Information security- Security of the information is very important for firm to safe its
data from the unauthorised access and alteration and destruction (Paulson, 2011). Team of
enterprise should identify and dictate who share the information related to the employees and the
business processes to outside the organization. Information technology department is usually
responsible for advising and implementing rules for safe the information and data.
Cost- It is the important factor of any firm because its maintain the company functions
and its position market and its manage the cost of the project of information technology in
business entity for providing new information related to finance department. The benefit of the
projects should exceed the total cost. And total cost are use in the production of the project,
material and its operation process.
Backups- Primark need to prepare a safeguard to protect against physical data loss or
problems in identifying the data and information. Information technology manager have a
information backup regularly to protect the old information.
Health and safety- Company management information system are relatively low risk. Its
give they instruction to employees for using and the position of screen and monitors. There are
some parts of system like keyboards, chairs and tables must be appropriate position.
TASK4
P7 Electronic and non-electronic methods of business information.
Electronic methods of communication
Emails- Electronic mail carried via the internet and can be used for internal
communication as well as for the external audience to share the information. Appropriateness of
this method is used for safe the information and read at a time one or more person. Sent the mail
via internet to any person used for sending some important documents, files, images and
spreadsheet.

Mobile device- this is t6he new technology to sharing information within and outside the
organization. Its involve the tablets, smart phones for communication with each other like
friends, relatives and employees with in the organization. The effectiveness of this method for
send the messages related to the meetings schedules.
Non electronic methods-
Notice board- This type of method to providing information at a time of one or more
employees of the organization related to the events and meeting (Mishra, Boynton and Mishra,
2014). It use a broad to display the information towards the workers to related to some changes
in work schedules.
Face to face interview- This method are mostly used in recruitment process and select the
new staff members according to company and job tasks. Under this process manager of the
company ask the some questions related to the job to the candidate.
CONCLUSION
On the basis of this report to identifying the business communication forms and its
sources to collect and share new information and data. Primark use the many business
information sources with the some purpose like share the ideas, thoughts and information and
protect form the all hackers and its also includes the many topics like marketing, competitors,
workers activities and many other functions. Determine the internal tools are used for create the
corporate communication to give the information to the customer for existing products and
services. Identifying the legal and ethical issue to affect on the business information and
determine the operational issues or electronic and or electronic methods.

REFERENCES
Books and journals
Bisel, R.S., Messersmith, A.S. and Kelley, K.M., 2012. Supervisor-subordinate communication:
Hierarchical mum effect meets organizational learning. The Journal of Business
Communication (1973). 49(2).; pp.128-147.
Bovee, C.L., 2010. Business Communication Today, 10/e. Pearson Education India.
Crews, T.B. and Stitt-Gohdes, W.L., 2012. Incorporating Facebook and Twitter in a service-
learning project in a business communication course. Business Communication
Quarterly. 75(1). pp.76-79.
DeKay, S.H., 2012. Interpersonal communication in the workplace: A largely unexplored
region. Business Communication Quarterly. 75(4). pp.449-452.
Erickson, S.L., Weber, M. and Segovia, J., 2011. Using communication theory to analyze
corporate reporting strategies. Journal of Business Communication. 48(2). pp.207-223.
Guffey, M.E. and Loewy, D., 2012. Essentials of business communication. Cengage Learning.
Hooker, J., 2012. 19 Cultural Differences in Business Communication. The handbook of
intercultural discourse and communication. 29. p.389.
Keyton, J. and et. al, 2013. Investigating verbal workplace communication behaviors. The
Journal of Business Communication (1973). 50(2). pp.152-169.
Mishra, K., Boynton, L. and Mishra, A., 2014. Driving employee engagement: The expanded
role of internal communications. International Journal of Business
Communication. 51(2). pp.183-202.
Paulson, E., 2011. Group communication and critical thinking competence development using a
reality-based project. Business Communication Quarterly. 74(4). pp.399-411.
Online
What is Business Communication ?. 2017. [Online]. Available through.
<http://www.managementstudyguide.com/business_communication.htm>. [Assessed on
5th June 2017].