Business Project: Equality and Diversity Strategies at Primark

This report provides a comprehensive analysis of equality and diversity within Primark, a prominent fashion retailer. The introduction defines equality and diversity, emphasizing their importance in fostering a productive and inclusive work environment. It outlines the aim and objectives of the report, which include understanding the concepts, identifying challenges, and exploring strategies for implementing equality and diversity practices. The report includes a project management plan detailing costs, timelines, scope, communication, and risk management. The literature review explores the concepts of equality and diversity, challenges, and strategies to address them. The research methodology involves questionnaires and data analysis to gather and interpret findings, followed by reflections, limitations, and recommendations for improving project quality and firm performance. Finally, the report concludes with a summary of the key findings and insights.

Managing a successful
business project
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Table of Contents
INTRODUCTION...........................................................................................................................1
Aim:.............................................................................................................................................1
Objectives....................................................................................................................................1
Questions.....................................................................................................................................2
Rationale of research:......................................................................................................................2
Project management plan.............................................................................................................2
LITERATURE REVIEW................................................................................................................6
Concept of Equality and Diversity.............................................................................................6
The challenges related to equality and diversity..........................................................................7
Strategies to deal with challenges related to Equality and Diversity...........................................8
Research Methodology....................................................................................................................9
Questionnaire.............................................................................................................................11
DATA ANALYSIS.......................................................................................................................12
Data Interpretation.........................................................................................................................14
Reflection.......................................................................................................................................20
Limitation of research....................................................................................................................20
Recommendation...........................................................................................................................21
Conclusion.....................................................................................................................................21
REFERENCES..............................................................................................................................23
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INTRODUCTION
Diversity mentions to the accumulation of different culture religion, values, languages,
ethics, race, caste and many more on the basis of equality, where all employees are treated
similarly and equally regardless of their culture, values, ethics and languages etc. Whereas
equality refers to the similarity and equal treatment in pay, growth options and right that are
provided by a company to its workforce (Klein, 2016). So that there will not be any kind of
discrimination in working environment. Moreover, these two methods are informed as interior
components in the firm because it instantly associates with attaining high extent of profit and
efficiency in more effective form. In reference of this document, Primark has been included that
operate its business in fashion industry and a subsidiary of the British food processing and retail
organisation. This venture has established in 1969 and is headquartered in Dublin, Ireland. This
venture specialises in sales of garments, accessories and footwear. Currently, it has 360 store
globally and operating in the low cost end of the market (Primark - Statistics & Facts. 2020).
Within this document, a discussion is made regarding the conception of diversity & equality and
strategies to build a diverse and inclusive workforce. Further, it will explain about research
methods or methodologies that are implemented by the firm to collect data for the
accomplishment of the research report. Finally providing several appropriate recommendations
for developing the quality of project and firm performance and producing which is revised on
surveyor experience and knowledge while processing the whole project activities.
Aim:
“To develop an understanding of diversity and equality and organisation and various strategies to
deal with changes which are taking place in order to apply equality and diversity” case study on
Primark.
Objectives
 To understand the concept of equality as a less diversity in the business.
 To review various challenges which may arise while practising equality and I was city in
business.
 To create strategies and use various models which are related to equality and diversity
practises in a business.
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Questions
 What is equality and diversity?
 What are various challenges related to equality and diversity while practicing in an
organisation?
 What are various strategies which can be used to deal with issues arising while practicing
equality and diversity in organisation?
Rationale of research:
In the above given research work and investigation is done in which concept of equality and
diversity and how can this be applied on an organisation as discussed. There are a number of
issues which have to be faced by organisation when they are applying quality and diversity
within the organisation and strategies are needed to be created in order to deal with it (Andres
Imaz, 2020). Primark is selected in order to design various management practises to apply
equality and diversity concept in organisation. It will help the organisation to fulfil all the
objectives and also increase the profitability.
Project management plan
Project management plan refers to a Word document in which the map for investigation on
the topic was discussed. It helps and research and various activities which are to be carried out in
research are divided into various parts. There are a number of different activities involves related
to strategies which will be applied in organisation. Research plan when developed by researcher
includes a number of different topics which are mentioned below:
Cost: Cost involves all the amount which is required to successfully carry out the research. When
taking the following report there were cost involved to collect secondary data, travel cost for
collection of primary data, stationery cost et cetera. However the cost required to carry on this
data was minimal and easily managed by the researcher.
Time: It is necessary to mention the time which will be required to carry on the research
successfully. There are primary research and secondary research both involved in the following
research which requires a lot of time. The time is divided on the basis of different activities
which are to be carried out while continuing with the research
Scope: It is a very important element which helps in describing the importance as a less scope of
research in business sector (Van Rijn, 2016). In the following research the scope will be helping
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in order to compare Primark with similar companies in the industry. There are also number of
opportunities will be provided to the company which will help them to grow in the market
effectively.
Communication: It is essential that when a report is conducted all the people were associated to
the research are communicating well with each other in order to transfer information between
them. When considering the following research there are a number of different ways to
communicate the management system of Primark. It is necessary for all the researchers to
communicate with each other the information about development of the report in order to reach
at a specific conclusion and recommendations for the company.
Risk: There is a risk involved in every factor of research. Risk might be included to technology,
Hampering of the results of research, various misleading information as well as miss use of the
information of business. It is necessary in research to make sure that every resource which is
used for secondary data collection are reliable and there is not any negative impact of the
investigation which is conducted in market.
Resources: When the following research report is taken into consideration of Primark there are a
number of different resources required in order to conduct the research successfully (Dickerson
III and et. al., 2016). These resources may involve the amount of money required and research,
human resource required to conduct the research as well as all the technologies which are used
for communication of research. When all of these are coming together to conduct the research in
an effective manner the researcher can reach towards a specific conclusion for the organisation.
Taking the help of the plan which is mentioned above a specific set of activities can be designed
in order to execute the research in a correct manner.
Gantt chart: Gantt chart is effectively used by researchers in order to understand all the activities
which are involved in the research. Time Horizon for each activity is also decided in Gantt chart
and all the aspects of the research are effectively mentioned along with the deadline in which
they are needed to be fulfilled.
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6

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LITERATURE REVIEW
Concept of Equality and Diversity
According to the viewpoint of Ng and Stamper, (2018) Equality within an organisation can
be defined as important part of the firm which is related to maintaining and providing equal
rights to each and every individual who is working on different job within the firm. In the current
time, due to impact of globalisation there is continuous development within the concept of
equality and diversity. Equality can also define as a process or a legal practice within the
organisation which is directly related to maintaining a proper working environment. There are
different kind of rules and regulations in relation to maintaining the equality concept within the
firm. Diversity can be defined as an internal part of the organisation which arises due to different
background culture mentality and thinking of individuals were working on different jobs. These
entire individual have to work collectively within the organisation which give arise the situation
of equality and Diversity within the firm. It is important for government organisations to
formulate different rules and regulations related to equality and Diversity within the workplace
so that a proper working and environment can be established as well as discrimination related to
caste, gender, religion and many other things can be eliminated from the workplaces. In relation
to current business environment of UK, government is promoting equality concept continuously
where it also formulated different rules and regulations in relation to maintenance of equality at
the workplace. Author defined that there are various legislative frameworks and cert legal
legislations which are directly related to maintenance of equality and anti-discriminatory system.
Some of these are discrimination act 1995, race relations act 1976 and sex discrimination act
1975. These are certain rules and regulations on which government and legal authorities are
working to maintain a proper working environment for reducing inequality practices and
discrimination practices. Author also stated that organisation like Primark are adopting equality
and Diversity practices on the organisation and functioning. This is because these organisations
are operating with a higher number of employees who belongs to different culture and
background within the firm. It is important for the organisation to manage the large workforce
according to the resources available. It makes it essential for the organisation to pay these
individuals in an effective way so that it can understand the requirements as well as fulfil the
needs and responsibilities of the firm towards the employment of employees. Organisation
required efficient system which has to be used to manage the individuals were working on
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different jobs for going to work on different jobs within the organisation. So equality and
Diversity concept can be implemented to achieve the objectives by establishment of relationship
within the organisation and employees for generating higher revenues and maintaining the
employees for a longer period of time.
The challenges related to equality and diversity
In viewpoint of Bencivenga, (2020), equality and Diversity at the workplace is very vast in
relation to organisation. This is because implementation of concept related to quality and
Diversity can directly impact on the performance of the firm as well as it can also bring different
kind of challenges in front of the organisation. This is because diversity concept includes
acknowledging the significance of differences by avoiding the discrimination and pushing for
inclusiveness. The first challenge which is faced by the organisation is having a right perspective
about the concept of equality and diversity. This is because organisation has to manage up proper
perspective which can be implemented to the organisation in relation to the implementation of
equality and Diversity. For practicing the concept of equality and diversity in the organisation,
manager needs to understand and develop a proper perspective in relation to Primark.
Organisation is trading at global level, this make it mandatory for the firm to develop a separate
perspective according to the current situation faced by the firm within the market related to
concept of equality and diversity. After fulfilling the requirements of this challenge organisation
will face the second challenge related to losing the personal and expanding the reduced work
productivity because of prejudices and discrimination as well as fulfilment of legal formalities.
There are different kind of legal rules and regulations which has to be followed by the
organisation when implementing the concept of equality and diversity. This is because there are
different kind of rules and regulations which are formulated by legal authorities of the nation.
These legal formalities are required to be fulfilled and are continuously changing according to
the need of the current environment. It is also mandatory for the firm to use these rules and
regulation while implementing the concept of equality and diversity. But these rules and
regulation of changing according to the current needs and requirement which make it essential
for the firm to bring flexibility and its structure to adopt the changes. In relation to the Primark,
manager within the organisation has to make it flexible so that it can adopt the changing rules
and regulations in relation to fulfilment of legal liabilities.
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Taylor, (2017) states that there are different kind of other challenges which has to be
faced by the firm while implementing the concept of equality and diversity. This is because by
implementation of concept of equality and Diversity there will also chances of negative attitudes
of the management staff because of equality between each and every individual within the firm.
This will also give rise to the negative politics which can impact on the performance of
employees as well as reducing the talented employees within the firm due to this negative
politics. According to the author, these are some challenges which have to be faced by the
management of the organisation while implementing the concept of equality and diversity. These
are directly related to reduction in profitability and productivity but manager has to identify the
functioning within the firm so that it can reduce the discrimination negative attitude and address
all the challenges in an effective way to increase the productivity. It can be seen that concept of
equality and Diversity is important to the organisation for managing its successful operations.
This is because it helps in achieving the objectives and maintaining a separate business
environment which is helpful in nourishing the employee value. This will also improve the
productivity level within the firm because diversity brings motivation within the employees for
working toward the achievement of goals and objectives because of fair practices within the
firm. This is directly linked the personal goal of individuals to the organisational ones and
achieving them in an appropriate time frame.
Strategies to deal with challenges related to Equality and Diversity
According to the viewpoint (Martinsson and Griffin, (2016) the concept of equality and
Diversity is useful to the organisation but it also includes different kind of challenges which has
to be faced by the firm while implementing it. In relation to this, organisation can use different
kind of strategies and frameworks which are helpful in dealing with these challenges related to
equality and diversity. According to the other organisation can use different kind of strategies
where it can start with recognising the peoples and the differences between the organisations.
These differences are generally in nature like physical, generational, culture or personality basis.
Organisation news the system in an effective way where it can identify the nature of problem
related to management of equality and Diversity within the firm. Identification of problem is
helpful to the form in using a particular method which can be adopted a strategy which has to be
used to remove the particular barrier. Management team within the form can also use to focus on
a particular project related to implementation of concept. This is because for managing the
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equality and Diversity within the organisation a firm can use to manage the workplace and also
manage the attitude and behaviour. The manager has to identify the behaviour of employees
while working on a particular job and take decisions according to their behaviour. This is helpful
in identification of a particular individual and using the concept of diversity for implementing on
that. There are also other strategies which can be adopted by the manager within the firm which
provide equal opportunity to the employees by managing the discrimination on the basis of sex,
origin, culture, believes, value and colour. It is the duty of a manager within the form to identify
that there will be no negative impact of managing the practices related to equality and Diversity
within the firm. In relation to organisation like Primark, manager within the firm can use a
strategy of zero tolerance and increasing the opportunities to the employees are the best suitable
strategies which has to be adopted to reduce the inequality. Bringing equality is important within
the firm to improve the productivity and managing the resources. Training and development is
also a method which can be adopted by the manager within the firm to reduce inequality and
bringing the concept of equality and diversity.
According to Thomson, Wei and Swallow, (2019), it is necessary to train the employees
about maintaining relationships by treating each and every individual equally. It is important
aspect within the firm to manage the individuals by providing the training and development in
relation to establishment of effective relationships. This will boost the productivity because each
and every employee has a great relationship with each other which helps in establishment of
cooperative environment as well as developing personal perspective of each individual about the
other persons working on different jobs in a particular department. Delegation of authority can
also use to maintain the environment related to full of diversity practices within the firm. This is
because it is helpful to the organisation in implementing the concept because by delegating the
authority by the supervisors to the employees. Employees will feel motivated as well as equal
important to the supervisor. This will increase their virgin as well as help them in developing the
concept of equality and Diversity within their mind set. Two states that, Primark can use
different kind of strategies which are helpful in managing the concept of equality and diversity.
This is helpful in achieving a separate market-based and improving the position of the firm in
appropriate time frame. It can be seen that using the strategies will help to the firm in achieving
its goals and objectives and maintaining a proper working environment which support the
equality and Diversity as well as talented workforce to the firm.
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Research Methodology
Research methodology is an effective way which helps researcher in solving all the
problems for which the research is being conducted (Andersson and et al., 2018). There are a
number of different procedures, ideas and techniques which are used in investigation. Research
philosophy, data, design and various collection methods are used effectively. Various techniques
which are used in following research investigation are mentioned effectively:
Research design: Research design can be said to be an important element which is used in
research methodology. There are a number of different research design which can be used in a
research which include experimental, descriptive and so on. The following research is a
descriptive research as it involves qualitative investigation affectively. It is also necessary for the
investigator to bring out results from the help of research which is positive and which will help
in drawing a conclusion as well as recommendation.
Research philosophy: Research philosophy is an important element of research methodology
which includes two different types. These types are positivism and interpretivism. The following
research conducted is type of a interpretivism philosophy. In this research the major focus is on
the outcomes as well as timely implementation of all the activities of research (Wiek and Lang,
2016). Recommendations are also provided which are effectively used by managers in order to
deal with the problem of the research.
Types of investigation: Where a number of different type of investigation which can be carried
out while conducting a research. The major investigations are quantitative as well as qualitative.
Quantitative research is done when the use of data and statistics is effectively made. On the other
hand qualitative data is taken into consideration when secondary resources are used to collect
information. In the following research qualitative as well as quantitative both the daters are used
effectively by researcher to bring out conclusion of research.
Research approach: There are basically two types of research approaches which include
deductive as well as inductive. The following research have effectively made use of statistical
data with the help of survey which is conducted. It is a deductive research carried out on Primark
in order to understand the effects of implementing diversity and equality in organisation.
Data collection: Collection refers to various methods which are used by a researcher in order to
collect data for the research. Data collection can be divided into two different categories which
are primary and secondary. Primary data is the first hand data which is collected by researcher
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and his team from the market themselves. On the other hand, secondary data is related to data
which is collected from the already available resources in the journals, books, articles as well as
newspapers. The following report consist of primary data as well as secondary data (Bairagi and
Munot 2019). The primary data is collected from employees of Primark. There were a total of 40
employees who have filled the survey questionnaire in order to conduct the research. Following
research also consist of secondary data which is collected from a number of researches which
have already been conducted. Journals and articles are also used for collection of secondary data
which provide various information about diversity and equality, challenges while implementing
diversity and equality as well as various strategies to implement it successfully. Below
mentioned is the questionnaire which was prepared in order to conduct survey on employees of
Primark. A sample size of 40 respondents were taken who have successfully filled the
questionnaire.
Questionnaire
Questionnaire
Q1. Are you known about equality and diversity?
(a) Yes
(b) No
Q2. Do you think that diversity plays an important function in attaining establishment’s
objective in appropriate form?
(a) Yes
(b) No
Q3. What are the pros or advantages of diversity that offer benefits to Primark in
improving its overall performance?
(a) Revolutionize brand value
(b) Enhance efficiency ratio
(c) Upgrade innovation
Q4. What are the strategies that can be used by the administration of Primark to build a
diverse and inclusive workforce?
(a) Frame diversity friendly policies
(b) Providing training and development sessions
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(c) Hire skilled manpower
Q5. What are the challenges which Primark’s administrator undergoes while managing
diversity among workforce?
(a) Gender equality
(b) Deviation in languages
(c) Employees attitude
Q6. What are the ways that Primark managers accept for approaching the issues of dealing
diversity within workforce?
(a) Employee engagement
(b) Appreciating the effort
(c) Favourable decisions
Q7. What are the cause and reason of occurring diversity in enterprise’s workforce?
(a) Unequal pay system
(b) Gender gap
(c) Adverse workforce policies
Q8. What are the polices that are needed to management of Primark to impose a diverse
and inclusive workforce?
(a) Anti discrimination Act
(b) Equality Act
(c) Diversity Act
Q9. What parties and aspect play an important role to impose diverse and inclusive
workforce?
(a) Employees
(b) Top management
(c) Managers
DATA ANALYSIS
Questions Frequency
Q1. Are you known about equality and diversity?
Yes 32
No 8
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Q2. Do you think that diversity plays an important function in attaining
establishment’s objective in appropriate form?
Yes 35
No 5
Q3. What are the pros or advantages of diversity that offer benefits to Primark
in improving its overall performance?
(a) Revolutionize brand value 14
(b) Enhance efficiency ratio 15
(c) Upgrade innovation 11
Q4. What are the strategies that can be used by the administration of Primark
to build a diverse and inclusive workforce?
(a) Frame diversity friendly policies 11
(b) Providing training and development sessions 13
(c) Hire skilled manpower 16
Q5. What are the challenges which Primark’s administrator undergoes while
managing diversity among workforce?
(a) Gender equality 16
(b) Deviation in languages 14
(c) Employees attitude 10
Q6. What are the ways that Primark managers accept for approaching the
issues of dealing diversity within workforce?
(a) Employee engagement 13
(b) Appreciating the effort 15
(c) Favourable decisions 12
Q7. What are the cause and reason of occurring diversity in enterprise’s
workforce?
(a) Unequal pay system 19
(b) Gender gap 11
(c) Adverse workforce policies 10
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Q8. What are the polices that are needed to management of Primark to impose
a diverse and inclusive workforce?
(a) Anti-discrimination Act 12
(b) Equality Act 15
(c) Diversity Act 13
Q9. What parties and aspect play an important role to impose diverse and
inclusive workforce?
(a) Employees 18
(b) Top management 12
(c) Managers 10
Data Interpretation
Q1. Are you known about equality and diversity?
Yes 32
No 8
Interpretation
With the help of our data it can be interpreted that there are 32 people out of 40 respondents in
organisation who are aware about equality and diversity whereas eight of them are unaware
about this concept.
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Q2. Do you think that diversity plays an important function in attaining
establishment’s objective in appropriate form?
Yes 35
No 5
Interpretation
It can be interpreted with the help of above mentioned data that 35 people out of 40 respondents
who are employees of Primark are of thought that diversity plays an important role in attaining
all the objectives of business whereas five people out of 40 are disagreeing on this.
Q3. What are the pros or advantages of diversity that offer benefits to Primark
in improving its overall performance?
(a) Revolutionize brand value 14
(b) Enhance efficiency ratio 15
(c) Upgrade innovation 11
Interpretation
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With the help of above representation, it can be concluded that there are 14 employs out of 40
who believe that revolutionising the brand will help in diversity, 15 people think that enhancing
efficiency ratio can be done through diversity in organisation whereas 11 people out of thought
that upgradation of innovation can be done with the help of diversity.
Q4. What are the strategies that can be used by the administration of Primark to
build a diverse and inclusive workforce?
(a) Frame diversity friendly policies 11
(b) Providing training and development sessions 13
(c) Hire skilled manpower 16
Interpretation
When asked about various ways to administer a diverse and inclusive workforce in organisation
11 employees think that framing a friendly policy will help in diversity management, 13 people
think that providing training and development to people will help in including diverse workforce
whereas 16 people believe that hiring skilled manpower will help in effectively managing
diverse and inclusive workforce in the organisation.
Q5. What are the challenges which Primark’s administrator undergoes while
managing diversity among workforce?
(a) Gender equality 16
(b) Deviation in languages 14
(c) Employees attitude 10
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Interpretation
When taking into consideration various challenges which company have to face in managing
diversity 16 employees think that gender equality is major issue where as 14 people are of the
view that deviation in language is the major issue and 10 people think that employs attitude make
it difficult to manage diverse workforce in organisation.
Q6. What are the ways that Primark managers accept for approaching the
issues of dealing diversity within workforce?
(a) Employee engagement 13
(b) Appreciating the effort 15
(c) Favourable decisions 12
Interpretation
With the help of above data it can be interpreted that 13 employees feel that employee
engagement will help in dealing with diversity, 15 employees think that appreciating the efforts
of employees will help whereas 12 employees are of view that favourable decisions for
employees will help in dealing with issues arising in diversity.
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Q7. What are the cause and reason of occurring diversity in enterprise’s
workforce?
(a) Unequal pay system 19
(b) Gender gap 11
(c) Adverse workforce policies 10
Interpretation
With the help of above data, it can be interpreted that 19 employees think and equal pay system
is reason for occurrence of diversity whereas 11 people or of believe that gender gap is the
reason. 10 people in organisation believe that adverse policies of workforce resulting in diversity
in an enterprise.
Q8. What are the polices that are needed to management of Primark to impose a
diverse and inclusive workforce?
(a) Anti-discrimination Act 12
(b) Equality Act 15
(c) Diversity Act 13
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Interpretation
With the help of above data, it can be interpreted that 12 employees in organisation out of the
respondents believe that anti-discrimination act will help to manage diverse workforce. 15 and
13 people think that equality act and diversity act will help the organisation to build a diverse
workforce.
Q9. What parties and aspect play an important role to impose diverse and
inclusive workforce?
(a) Employees 18
(b) Top management 12
(c) Managers 10
Interpretation
With the help of above data, it can be interpreted that out of 40 respondents there are 18
employees who think that employs play a major role in imposing diversity whereas 12 employee
think that top management is required to do so. However, there are 10 employs out of
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respondents who believe that managers are responsible to impose diverse and inclusive
workforce in organisation.
Reflection
The following reflection is explained with the help of six steps present in gifts model
Description: There are a number of problems a business organisation is facing while applying a
diverse and equal workforce in their organisation. They need to create different strategies which
was studied by me effectively to deal with various issues arising in business. With the use of
primary and secondary data various conclusion and recommendations have been drawn for
Primark which will help them to build a diverse and equal workforce in their organisation.
Feelings: I specifically went through all the secondary resources available for writing the report.
Managing equality as well as diversity in business is an important factor which will help all the
employs to affectively carry on their work. It is necessary for business manager to understand
various problems which are faced by different employs in the organisation to solve them and
effectively create a positive environment in the business.
Evaluation: When I was successfully working on my report I used a number of secondary
resources along with survey done on employees of company in order to understand different
models which can be used by organisation to apply diverse and equal workforce in the
organisation.
Analysis: I learned about a number of factors including different issues which can arise in a
business while a business is effectively applying diverse and equal workforce in the organisation.
I developed various skills including analyses of data which is available including secondary as
well as primary data.
Conclusion: There a number of challenges faced by managers in order to use diverse workforce.
I made optimum use of all the resources available and I explained what could be the future steps
for managers in order to effectively use diverse workforce for the business.
Action plan: Research have been a great tool in order to prove and improve various aspects of
human resource management in Primark. The managers can now successfully obtain a diverse
workforce in the company.
Limitation of research
There are a number of limitation while conducting the research which are mentioned below:
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 It was difficult to collect the information from employees as they have a busy schedule
and it is difficult for them to make time and answer all the questions.
 The secondary data which is used in research is very descriptive and it was difficult to
find final conclusion with the help of the data.
 Time was a great barrier while conducting the research as it was necessary to fulfil all the
activities in the stipulated time period.
Recommendation
With the help of above data various recommendations have been brought up which can be
used by Primark to effectively use diversity and equality in business. Below mentioned are these
recommendations:
 It is necessary for business to effectively communicate all the information to every
employee and organisation. They are also required to encourage communication between
employees in order to resolve any problem regarding diversity.
 Managers are required to be proactive. The managers in Primark can take initiative to
learn about various problems which are faced by employees in the organisation. Will help
them to deliver the information to top level management who can work on various
problems.
 Training and development programmes can be developed in the organisation in order to
provide various skills required in employees so that they may respect and value the
believes of people from different origin.
 It is necessary for managers of organisation to make sure that they are helping employees
to deal with changes in organisation. There are a number of changes taking place in
external environment of business due to which activities in organisation or affected.
Managers must train employees accordingly so that they can deal with these changes and
dissatisfaction amongst employees can be dealt with.
Conclusion
With the help of above report it can be concluded that implementing diversity and equality
practises in an organisation will definitely be beneficial for company. With the help of overall
report various methods to use diversity and equality in organisation can be judged. Report also
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consist of a survey which is conducted on employs of Primark which describes various methods
in which employees can be trained well to follow diversity training in organisation. However, an
organisation has to face a number of different challenges while applying diversity and equality in
business. Conditions which are provided in the report will help the managers in Primark to
effectively work on all the issues and challenges and helps employees to continue their work
satisfying needs of consumers. This is also helpful in increasing the productivity as well as
profitability of the business in order to achieve all the objectives in stipulated time period.
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REFERENCES
Books and Journals
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challenges and requirements for collaboration. In Women's Studies International
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diversity. Equality, Diversity and Inclusion: An International Journal.
Bencivenga, R., 2020, April. Gender Equality in Academia and ICT Companies: Still Doing or
Undoing Gender?. In ICGR 2020 3rd International Conference on Gender
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Martinsson, L. and Griffin, G. eds., 2016. Challenging the myth of gender equality in Sweden.
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Thomson, S.B., Wei, W.X. and Swallow, P., 2019. Equality and harmony: diversity management
in China. Chinese Management Studies.
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Organisational Behaviour in the Faculty of Business and Law at Coventry
University. Natalia’s research interests are in equality and diversity and inter-
national employment relations, with a particular focus on Latin America. Paola
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Primark - Statistics & Facts. 2020. [Online]. Available Through:
<https://www.statista.com/topics/4684/primark/#:~:text=Primark%20is%20a%20leading
%20retailer,it%20expanded%20into%20other%20countries.&text=Primark%20is%20owned
%20by%20the,Associated%20British%20Foods%20(ABF)>.
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