Business Environment of PRIMARK: Stakeholders, Policies, and Markets

This report provides a comprehensive analysis of PRIMARK's business environment. It begins with an introduction to the company and its operational environment, followed by an examination of different organizational types and PRIMARK's alignment with stakeholder objectives. The report then delves into the types of economic systems, fiscal and monetary policies, and competition policies relevant to PRIMARK's operations. It explores pricing, output decisions, and the impact of market forces. The report also assesses the influence of business and cultural environments on organizational behavior. Furthermore, the report examines the significance of international trade, the impact of global factors, and the influence of European Union policies on PRIMARK's business. The conclusion summarizes the key findings, and references are provided to support the analysis.

BUSINESS
ENVIRONMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Types of Organisation and purpose..................................................................................3
1.2 Extent to which PRIMARK meets the objectives of different stakeholders....................4
1.3 Responsibilities of the PRIMARK and strategies to meet them......................................5
TASK 2............................................................................................................................................6
2.1 Distinct type of economic systems. .................................................................................6
2.2 Assessment of the Fiscal and Monetary policy................................................................6
2.3 Different Competition Policy in the UK..........................................................................7
TASK 3............................................................................................................................................8
3.1 Pricing and output decisions in different types of market................................................8
3.2 Impact of market forces on the organisation..................................................................11
3.3 Business and Cultural Environments Shapes the behaviour of an organisation. ..........12
TASK 4..........................................................................................................................................13
4.1 Significance of the international trade............................................................................13
4.2 Analysis of impact global factors on the UK organisation.............................................14
4.3 Impact of policies of the European Union on the UK business organisation.................15
CONCLUSION .............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
This is a most needed part of any organisation to compose their business environment
positive. An organisation has two types of environment which is internal and external.
Businesses activities are effected by the environment and the management is playing a big role in
managing the atmosphere of the organisation(Anand, and et. al., 2006.). On the one hand, the
management and authorities have duties to spread a positive change in their business activities to
generate a healthy environment in their organisation. The external environment is having a huge
impact on the trade and their exercise so they have to adopt these outer impacts in their work
styles and productions. The management and owner does not have a power to reduce these
effects so they have to make changes in their trends and to make them better according to the
external environment. The below present report is having content on the business environment of
the PRIMARK, this is a UK based company and having affair in the clothing sector. They are
having growth in the business, in 2000 they are having only 100 stores and now they are having
almost 238 branches in the UK and across UK(Trkman, 2010.). This report is having discussions
on the distinct type of organisation and their objectives and also on the different types of
economic systems to allocate their resources in between the co-operates. Different types of
markets and how they deal their trends in their markets.
TASK 1
1.1 Types of Organisation and purpose.
PRIMARK Stores LTD. is a retailer company in the clothings, housewares and cosmetics
sectors, they are having suppliers which are making goods to sale out by the PRIMARK. This is
a private company and they are having simple purpose to make profits by their business
activities. This is a retailer company which is dealing in different sectors like; they are having
trade in the clothings and they are mainly known for this. After this they are having selling
cosmetics and beauty products which is enlarging their field. Some another sectors are here with
one example organisation to explain about their purpose:
The Public Sector: NHS is a public sector organisation and it is a regulatory authority on
health care sector(Johnson, Lenartowicz and Apud, 2006. ). It is a government funded
organisation and they are having the main purpose to provide health by private health care

organisation on a fair price. They are mainly focus on to provide customer satisfaction by their
acts.
Charity: The Christina Noble Children's Foundation is a non government
organisation(NGO) in the London and they are working for children living with disabilities, they
are provide education and learnings for them. NGO is a having a single purpose to help and
support those peoples who needs this actually(Kelliher, and Reinl, 2009.). They working for to
make better society and to help their peoples who are living with disabilities.
Co-operative: Edinburgh Bicycle Co-operative is a cooperative company and they are a
retailer company of bicycles in the UK. The cooperative company is a having a goal to meet the
financial targets by their collective efforts of management, employers and employees. These
companies are fulfilling the social, cultural and economic needs by their business activities.
1.2 Extent to which PRIMARK meets the objectives of different stakeholders.
PRIMARK is having different types of stakeholders and the company is working for
them to meet their objectives by their business exercise and here they are;
Customers: PRIMARK will make/produce excellent products that will meet the needs of
it's customers. PRIMARK is having trade in clothes, food and cosmetics and their customer
wants that their products give them full satisfaction when they use it(Ullah, and Lai, 2011.). A
customer wants a perfect fitting in their dresses so now this the duty of the company to make
their clothes in better size which have exact fitting in human body.
Suppliers: A supplier is having a single goal and objective to make their regular
productions and the company is having different types of suppliers for each types of products.
They have target of production in a year sop this is a the responsibility of the PRIMARK to make
support their suppliers to across their targets in a year so they have to make their regular sales via
their outlets, retail stores and online portals. They have to make their consistent sales with their
distribution centres so they are using distinct type of sales techniques to increase their sale and
increase the demand from their suppliers.
Investors: PRIMARK is having huge structure and they are having more than 250 retail
stores across the UK. They are having a giant investments in the outlets and also they are having
employees to convey their practice in continue way so they are having investors and shareholders
to help out their business and their activities(Cantwell, Dunning and Lundan, 2010.). An
investors wants a respective return on their invested amount and this can be possible when the

company makes an exceptional revenue by their business activities so they have to concentrate
on their trade and they have to try to enlarge this.
1.3 Responsibilities of the PRIMARK and strategies to meet them.
PRIMARK is having different types of responsibilities as an organisation and they have
to accomplish them by their activities(Johanson and Vahlne, 2009.). Here is the discussion on
responsibility and strategy;
Responsibilities towards their employees: As the above mentioned that PRIMARK is
having different type of stake holders and they are having their duty to fulfil their requirements.
Each associate is having their expectations with the company e.g. an employee wants a good
return on behalf of their efforts so now this is a duty of the company to pay them a positive
amount as a salary of their work. This can be done if they are having a superb sale and revenue
by their business activities. So now this is the responsibility of the company to pay the good
amount and accomplish their expectations. For an example, they have to provide convenience
facilities to their employees to took them form their residence and leave again back.
Responsibilities for their customers: The PRIMARK is having a sound grip on their
customers and they are having a large numbers of customers via their activities(Enshassi, Al-
Hallaq and Mohamed, 2006.). This is a basic thinking of the regular customer that things and
products have to be refine and updated from the last time. They want a better product and big
range in options to select a product. It can be possible by analysis of the customers demands.
They have to make regular analysis of their customers to know about the expectations in their
products and they have to apply it in their production and activities. For an example, as this is a
supermarket sop they have to provide proper attention by their sales persons for product
selections from a variety products.
Social responsibilities: The PRIMARK is having a big structure and they are having a big
scope to perform their activities. Every society is having some problems and disabilities and
these can be cure by the collective efforts of these big sized business organisation. So they have
to make some programmes to reduce these disabilities in their society. They have to lead on
these type of social work. PRIMARK has a direct connection with the customers and they are
making profits by them so it is essential to give back to their society so they have to make
donations charity schools which is providing education for deprived students.

TASK 2
2.1 Distinct type of economic systems.
Economic systems helps to a country in distribution of their resources, a nation is having
limited resource and some nations have to export these resources from another countries which
have extra resource e.g. Arab countries and GULF countries are exporting crude oil to other
countries which have need(Teece, 2010.). Each country have their own economic system to
manage their economy and here is some examples of economies in different countries;
CUBA: This is a undeveloped country and they are having a lot of challenges and problems in
their development process. Cuba is having a planned model of economy and the government is
playing a big role in this type of economic system. The government makes a plan to distribute
their resources among public and private sector. Production, investments, prices and incomes are
controlled by the government. Cuba is having lesser development and there are having lees
resources so the government is using this model in the whole country.
United Kingdom: The Great Britain is having market economic system in their whole country,
this is totally opposite to planned economy. All decisions related to the pricing of goods and
services are taken by the collective decision making process of business entity. They make prices
for a particular type of goods and services(Kang and Han, 2008.). UK is a developed country and
they are having this economic system to make a market which have a single rate in their each
type of goods and services.
China: The country is having socialist market economy and they are the second largest economy
in the world. They are using this model to make a competition with the international market.
They are having a lot export companies and they are having a huge production to export so this
economy is helping them to export their products with in a competitive prices.
2.2 Assessment of the Fiscal and Monetary policy.
Fiscal Policy: The government makes fiscal policy to adjust the tax rates and spending
levels to evaluate their effects on the economy. The government make changes in their tax rates
to increase and decrease the revenue of the government. If they wants some extra money and
finance to make their activities to develop infrastructure in their country. The government is
having several points where they have to pay and invest their money for the public use. So they
increase and decrease the tax rates on the sale of products and income.

Monetary Policy: These policy are made by the bank which is authorized by the
government, the Bank of England is the leader bank who are entitled to make these policy in
their country and all other bank follow this policy(Ferreira and et. al., 2009.). The leader bank
decide an interest rates on the savings and loans. They have made this rates and change in these
rates to control inflation in their money.
Impact of these policies on the farming and housing:
Farming: This is the main profession of rural citizens of the United Kingdom and they
are having a lot equipments, machines and agricultural products which help them in farming. So
these all have a lot money investments and they have to make regular expenses on this(Ayyagari,
Beck and Demirguc-Kunt, 2007.). A farmer is also using the banking system and they have
affected by the changes in the monetary policies because they are also taking loans to perform
their activities in the filed. They have to pay tax on their earnings and so they have to add this tax
rates in their cost to sale their production in the markets.
Housing; This a huge sector and most of the peoples want to invest in it. All peoples
wants to buy a house with a bank loan, so the monetary policy helps them in it. Higher interest
rates in the housing loans creates a crucial condition in the markets and buyers avoid this
condition to buy a house. Fiscal policy is a having less impact on it and a buyer can get a
resumption on the interest of their bank loan in their income tax.
2.3 Different Competition Policy in the UK.
Every organisation use a competition policy to compete with competitor companies, this
policy make them stronger in their market and supports to their position(Beck and Demirguc-
Kunt, 2006.). A company is having several competitors in their market which are providing the
same product and same services in the same targeted market. Here is the explanation on the
different type of competition policies which are currently in use by companies in the United
Kingdom;
De-regulation: TESCO is using this competition policy and they are using this policy to
reduce impact of government legislation in their markets. TESCO is a retailer company and they
are having a supermarket chain across the UK and this policy is helping them to reduce
competition level in their markets.
Privatisation: Royal Mail is an example for this competition policy, the Royal Mail is a
postal company and now they are working as a postal industry in the UK. This company is

established in the 1519 and now their trades are going large and the whole postal department is
covered by this privatisation.
Tough laws on anti-competitive behaviour: The Audi is using this competition policy in
their market(Dong, Wu and Hou, 2009.). The AUDI is strict about their rules because they wants
quality in their work, so they are having anti competitive policy. They are making their cars
which have a uniqueness and they are focused on the quality so they are not involving
themselves in the competition.
Price based competition: Some companies are using this policy to make competition with
their competitors, these companies are using a single price to sale their products, now this is the
choice of customers to buy a product(Kelliher and Bernadette Henderson, 2006.).
Service based competition: Some companies are having focus on after sales services and
they are making better services towards their customers and they make promise to their
customers for after sale service. Guarantee and warranty is a tool which is used in this to attract
their customers.
TASK 3
3.1 Pricing and output decisions in different types of market.
The pricing and output decisions having a big role in different types of market and the
brief is provided in the below;
Perfect Competition: This is a market where several buyers and several sellers are
available in the same products and services. This is a perfect competition where a product is
available on different counters in distinct price rates. Grocery is a sector where the perfect
competition is feasible. Companies who are making trade in this type of market have to use
competitive pricing policy to compete with their competitors(Wu, 2009.). For an example,
grocery products are sale in this market structure where many manufacture and retailer
companies are selling their products with almost smilier prices.

Sources: Perfect Competition Market, 2017.
Monopoly: This is a type of market where huge buyers available to purchase the product,
the main factor is that a single seller or a company rule on this market. So they can use this to
make profits and they can make money by this. The company can make shortage of their
products in the monopoly market to manage the price rates higher. British Telecom is a perfect
example for this, they have monopoly on the cables network of telephones in the whole UK.
Sources: Monopoly Market, 2017.
Illustratio
n 1: Perfect Competition Market
Illu
stration 2: Monopoly Market

Oligopoly: Few companies having deals in this type of market, this is a type of market
where limited sellers are available to sale their products in the market and prices are higher
because production is lower because there are some companies to make production. For an
example: BT, Virgin Media, Sky and Talk-Talk are four leading companies who has ruling on
the broadband networking in the UK.
Sources: Oligopoly Market, 2017.
Duopoly: A market where two companies are available to produce their services and
products, sellers and buyers are limited so the manufacture company's made their products and
services when they get order from their customers. Most of the customer's are focused on the
quality so they can make affix a higher price(Chi, Kilduff and Gargeya, 2009.). Company's can
make their mutual understandings to divide their customer in between them to give them a class
service. Coca-Cola and Pepsi are leading on the soft drink sector which a perfect example for
the Duopoly Market.
Illustration 3: Oligopoly Market

Sources: Duopoly Market, 2017.
3.2 Impact of market forces on the organisation.
Market forces are making a direct impact on the organisation, they have to make
adjustments in their demands and supply, to reduce pressure of their production line. Supply and
demands are the biggest market forces and they have force to an organisation to make increase or
decrease their production(Klapper, Lewin and Delgado, 2011.). The PRIMARK is a retailer
company and they are having a big chain of retail stores and as well as they are having a online
portal to sale their products on internet. They are having a large number of the customers in all
over the United Kingdom. They are having several products to sale in their retail stores and they
are having different demands in different products. So they have to manage this demand by their
supplies. If a product is having lesser demand they have to make analysis for the particular
product and refine and update it with analytical result. For an example: in winter seasons,
demands has arise for Christmas festival so they have to make supplies accordingly.
Management and leaders have to forecast for their sales in these period by the help of last years
sales. So they can manage profitable ratio in their sales and demands.
If the PRIMARK is having a huge demand in a particular product they have to make
limited supply for this to make profits for this, higher demands impacts on the prices and the
company can increase their price rates of the particular products. This is a favourable condition
for the company and they have to use this to make profits and revenue in the support of the
company.
On the other hand, when the demand is lower PRIMARK have to decrease their prices to
continue their sale in a particular product(Ruff, 2006.). They have to increase their supply to
make a consistency in the sales.

This is an impact of the market forces on the company and how the company can reduce
or accept these impacts in their action to make profits and to make regular sales of their product.
[Source- Demand and Supply Curve, 2017]
The equilibrium price is the standard price where the demands and supply are equal and
company is making their profits.
3.3 Business and Cultural Environments Shapes the behaviour of an organisation.
Each and every organisation have their own business environment and this is having a
direct impact on the business activities(Chesbrough, Vanhaverbeke and West, 2006.). Business
environment is a type of internal environment and this can be managed by the management and
they are empowered to make this positive and charged for their employees. The PRIMARK is
having a different level in their management and they are having distinct manager for their
departments so they are having a successful and positively charged atmosphere in their company
and this is helping their subordinates to preform their activities. The PRIMARK is having their
pre decided targets and they have to attain them any how, this positive charged environment is
supporting them to attain their targets in the time. All the departmental managers are helping and
supporting their employees, whenever they need a support(Monks and Minow, 2008. ). This is a
Il
lustration 5: Demand and Supply Curve

climate which is supporting and helping the company to make their activities more define and in
an easy way. For an example, the organisation is having target on the sales as they are a
supermarket so this positively charged environment helps them to increase their sales by making
lead on customer's. This organisational environment motivates to the customers to purchase
products.
The cultural environment is having a direct impact on to performance of the business
activities and demands of their product. Each country is having their own culture which is
making affects on the business activities. Festive season is making a huge impact on the
company's practice e.g. demands are increased in the festive seasons, most of the peoples bough
new clothes to wear, products and food(Gardner and Laskin, 2011.). So PRIMARK have to make
their activities according to this, they also have to participate in the festivals so they have to
makes decorations of their outlets and provide some discount offers in festive season sale. They
have extra demand of products so they have to fulfil the demands of their customers so they have
to make a perfect flow in the supply.
These all business and cultural environments shaping the organisation behaviour and
PRIMARK have to use this.
TASK 4
4.1 Significance of the international trade.
International trade involves exchanging of goods, services and capital across borders. It
benefits every economy which are engaged in it in the form of getting new type of goods,
services and professionals(Moutinho, 2011.). Moreover through international trade organization
in the UK are able to sustain the global competition. As per the recent study most of the goods
and services which are produced in UK are not consumed by its domestic household and are
generally exported. This has lead to the the expansion of UK organizations to produce more and
more goods in order to satisfy the demands of the consumers in foreign economies. Also analysis
of UK balance of payments shows that the US remain the country with which UK does its major
trade accounted for 15 percent and 10 percent of its total exports and imports. Apart from goods
UK has strong service sector which exports its services all over the world. Although with the
passage of time UK is experiencing a surplus in service as compared to deficit in goods, as its
growing propensity to consume which is leading to negative balance of trade in goods(Wild,

Wild and Han, 2014.). Together with this the significance of international trade on UK business
can be shown by referring to comparative advantage theory which states that trade between two
countries should be in mutually beneficial manner, for example if England is trading with
Portugal both has the capacity to produce cloth and wine but because of the facility of
international trade Portugal will import cloth from England as it has a lower cost of production in
England and export wine as it has a low per unit cost in the production of wine.
4.2 Analysis of impact global factors on the UK organisation.
To study the impact of global factors on UK business organization PESTLE analysis is
undertaken:
Political factors: These factors affect the spending habits of not only the consumers but
business also(Hawken, 2007.). If there is more interference from the government in the
manufacturing and trading activities of an organization it would prefer to produce the same in
lower quantities as their production standards has to comply with political legislation and
environment.
Economic: These factors relates to the increasing international trade because of which
major part of raw materials required by the UK business organization is outsourced from other
economies and because of which cost advantage possess by superpowers such as China , India
etc. Apart from this the WTO deals has streamlined the custom procedures which leads to
increase in efficiency by allowing the British exports products to be moved more freely around
the world, allowing them to capitalise new markets
Social: The culture of changing family patterns of acting as a single parent and raising
the child solely has effected the spending pattern of the people because of concentration of funds
and their time devotion in the business organization(Dollinger, 2008.). Additionally increased
migration practices of professionals working in the organization is balanced by immigration
practices from other countries.
Technological: The availability of high speed internet facility in UK has commercialise
the products and services of those companies which uses internet as a medium to connect to its
customers all over the world in a lesser time and initiative. Moreover adoption of machines for
carrying out unskilled works has reduced the production time.

Legal: Because of rise in cross country employment there are changes in health and
safety laws which every UK business organization has to complied with employing personnel
from various countries(Ullah and Lai, 2011.).
Ecological: Those business organization which are engaged in the manufacturing process
has to complied with air pollution standards in order to avoid closure of the organization due to
non adherence of ecological laws. Therefore, now different stakeholders prefer in their business
to have policies for green accounting.
4.3 Impact of policies of the European Union on the UK business organisation.
European union have some policies regarding to the United Kingdom's organisation and
here is the policies which is having effects on the UK organisations;
Employment policy: Many peoples are working in the UK based organisations and EU is
highly focused to save their people's benefits(Kelliher and Reinl, 2009.). A company does not tie
their employees in their organisation, employees are free to move in a new company where they
are having bigger opportunity.
Kyoto Protocol: Work safety and better working conditions is a need of the employee and
the EU have made this policy to secure their citizens in the UK business organisations. So theses
organisations have to make all facilities regarding to work safety and healthy work environment.
Mainly EU is focused to secure their persons in the UK business organisations and they
have made policies for this(Johanson and Vahlne, 2009.). So now all the UK companies are
making their contract according to these policies and they have made changes in their
organisations and in their activities according to these policies.
CONCLUSION
The above concluded report is having focus on the business environment in the
PRIMARK. External environment is having a big impact on the company and they have to make
changes in their activities. The company is have to be responsible towards their stakeholders and
they have to fulfil their requirements by their work practice. This report is having concentrate on
the significance of the international trade and impact of the global factors on the international
trade. So these all are external environment which have to be adopt by the companies to refine
their process. The UK based companies are having direct affect from the EU policies so the UK

organisations have to accept these policies in their organisation and they have to make their
activities according to this.

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