BA Business Management: Primark's Business Model Analysis and Changes

This report provides an in-depth analysis of Primark's business model within the context of the global business environment. It critically examines the changes Primark has implemented in recent years to address concerns raised by various stakeholders, including customers, governments, and workers. The report delves into technological advancements, social media integration, and modifications in production systems. It then evaluates how these changes have positioned Primark to gain competitive advantages within the fashion industry. Furthermore, the report offers several recommendations for managing the company, focusing on resource planning, human resource development, sustainable business practices, supply chain management, and business divergence. The analysis highlights Primark's efforts to improve its brand image, enhance consumer satisfaction, and adapt to evolving market trends, ultimately contributing to its long-term sustainability and success in the competitive fashion market.

Global Business
Environment

TABLE OF CONTENT
INTRODUCTION.................................................................................................................................5
TASK....................................................................................................................................................5
A- Critically analyse changes that Primark Plc have made in last few years to their business
model to self regulate and adopt of some of concerns raised by varied stakeholders......................5
B- Critically examine when these changes have give firm some form of competiitve benefits
position and any suggestions to manage company...........................................................................7
CONCLUSION....................................................................................................................................9
REFERENCES...................................................................................................................................10

INTRODUCTION
Global business environment is defined as atmosphers in varied sovereign nations, with
factors that influence decision making and other practices of management. It includes external and
internal forces that impact business environment in varied manner. The current assignment will be
based on Primark, which falls under catergory of leading fashion brands in the United Kingdom.
The study will explain changes that firm have made in last certain years and adapt to some of
concerned raised by key stakeholders. Furthermore, the report will justify when modifications will
give organization some sort of competitive benefit position. Lastly, the assignment will clarify
relevant recommendations in he context of managing firm.
TASK
A- Critically analyse changes that Primark Plc have made in last few years to their business model
to self regulate and adopt of some of concerns raised by varied stakeholders
Primark is one of the most popular and leading fashion organizations in the United
Kingdom. It have made many changes in last few years to its venture model to self regulate as well
as adopt major concerns rasised by customers, government and workers who are included in list of
business stakeholders.
The first change that firm have made is related to technology, company in recent time
switch to advance technology as it uses StoreSpace software to improve its productivity and deliver
supply chain efficiency in effective and systematic manner (Alexander and Cano, 2020).
Organization approach CA design servive to drive cost savings in its outlets planning and sales level
equipment procurement. With the help of this service, management may make good utilize of space
utilizing store space system at workplace. The best about this technology, it that it help to increase
product sales, enable firm to optimize category space using model store and sales data to replan best
performing outlets. This change bring a lot of benefits for its venture, in term of increasing profits
margin and generating revenue, which is quite important to enhance in today's competitive
environment.
Furthermore, along with above change, due to technology advancement as an external factor,
firm have made second modification in last few years in term of using social media channles to
promote its venture and products at domestic and global level (Zollo and et.al., 2020). It has been
identified that earlier, company has introduced loyal schemes as an internal promotion tactic, but
due to advancement in the context of technology and emerging digital marketing sources, firm has

switched to use Instagram and Facebook. Both are covered under catgory of the most popular and
leading promotional tools that has adopted and used by many companies in fashion industry.
Primark utilize Instagram by creating own page, where its marketers may update each information
about exciting offers relate to clothes offer by company, in order to drive the attention of customers
towards purchase.
In term of third change, Primark have made modification in its production system, due to
emerging trends which may put negative impact on sale and success of ventures in fashion industry.
Before taking any kind of decision in the context of manufacturing and selling clothes, company
have change the way they work in form of conducting continuous market research which made it
able to offer clothes according to current market trends. With the help this kind of change, firm may
get a lot of benefits and gain competiitve edge as well. It offers clothes according to market trends
related to kind, men and women. It is one of the major changes that organization have made and
still keeping it, because it play vital role in progress and success of its venture.
Primark as leading fashion brand have adapt many changes according to the concerns raised
by customers as key stakeholder. In recent time, customers seek to buy quality products especially
clothes under budget, it is one of those concerns that they raise everytime. In term of considering
this concern, company adopt competitive pricing strategy throughout it offer low cost items to its
shoppers, which help management to satisfy each buyer and retain potential for longer time period
(Gupta, Ivanov and Choi, 2021). Organization adopt stratgy to fulfill the expectations of buyers,
which play cricual role in succes and growth of its business.
Fashion industry is noted as the second biggest polluting sector all around the world,
because their varied garments distribution and manufacture process made environment polluted,
which is not good for anyone including humand and animals as well. Government is another
stakeolders that raised their concern in the context of environment safet and sustainability. Just
because of, national and international authority concern for environmental pollution, Primak has
taken steps towards making changes in production of garments for mens, and women's. They have
taken initiative to utilize those colours that are made from natural elements, which reduce water
pollution.
Along with this change, firm made more modifications in their current practices and
strategies in last few years to business model to self regulate its venture, which is quite essential.
Instead of using plastic packaging, company take initiative to utilize paper packaging for clothes
and other products that it have made especially for target consumers (White and Lockyer, 2020). By
conducting this practice or adopting change in needs and expectations of government as well as
consumers, company may boost its brand image in market. In term of using paper, firm have given

its packaging a makeover, which help to gain the attention of those buyers who seek to retain with
companies that has taken initiative to make environment free from any kind of pollution.
In regard to labour expoliation, Primark has also taken action in term of improving working
condition or environment at workplace where number of workers are performing together, in order
to achieve set aim and objective of company. It is quite significant for any brand to take action in
the context of same conern that may raise by the government and applicants as well who works
from longer period in organizations just to made them successful and competitive.
Concerned linked to labour exploitation may affect current management activities, in term of
making changes at workplace by taking feedbacks from employees about their work and
environment. By making above things happen and implemented into practical manner, Primark grab
the attention of profitable investors (Tallentire and Steubing, 2020). The best thing about this social
media channel is that it help company to increased its consumer satisfaction and web traffic that is
actually quite essential to enhance because it contribute to spread positive brand image.
B- Critically examine when these changes have give firm some form of competiitve benefits
position and any suggestions to manage company
As discussed above, when Primark made above changes, it have given firm some form of
competititive benefit position. For example, when firm use storespace software, it may lead to
increase its productivity and operational effectiveness, which help to gain competitive advantages
of firm in varied terms. It give power to company to manage supply chain, inventory and maximize
product sale, which is not that easy to manage in effective and systematic manner. Furthermore,
along with this benefit, when firm use Instagram to advertise its items, it may give specific
competitive edge position, in term of generating brand awarness at international level, which may
firms seek to generate.
The using paper for packaging purpose, company have grab chance to build strong and
unforgetable brand image in market, which made it able to retain shoppers and drive the attention of
investors who seek to invest specific amount in profitable projects and sign business deal with those
organizations that has conducted CSR practices in effective manner. It allow firm to protect
environment and nature from air, land and water pollution, which is quite significant to prevent as it
impact wild and human life the most. It can be siad that, these changes permit company to be
competitive forever in fashion industry.
Furthermore, each change have give Primark particular form of competitive advantage
position, from which it may gain more benefits along with current. For example, my making
changes at workplace and improving work area environment, firm may build good image in mind of

workers and customers as well. As it allow management to retain skilled and talented workers who
are able to contribute in gaining competitive edge and also support to achieve strategic aims. By
taking initative to reduce labour exploitation, organization may build the strongest and most
influencing image, which not one can beat.
Recommendations
 Primark for further strategic growth and functional expansion in business growth horizons,
has varied scope for further developed efficacy towards productive competent domains by
investing further on resource planning. It can be analysed that resource planning, as per
latest competitive fashion industry parameters further bring on fundamental competent
towards bringing best functional growth expertise actively. This further calls for new scale
imperative expansion towards using best innovation in products, services for customers
target market.
 Primark further competently has scope to invest on human resource growth by functionally
training rapidly, also bring on new scale growth horizons towards keeping up effective
benchmarks productively. It can be also analysed that best training and development, must
be actively worked on rapidly for bringing on functional growth domains and to upscale new
creative diversifications. Fashion industry has been profoundly growing towards new varied
horizons, at global domains where new skilled professional expertise is widely needed.
There is also varied scale growth worked on for scaling up competent surging pace, towards
wider fashionable products as per customers preference (Appleyar and Chesbrough, 2017).
 The fashion industry is also actively heading towards sustainable business planning , as per
varied latest working scenarios where Primark has large scope for competent varied scale
CSR contributions. There should be further planning done towards sustainable products,
new range of marketing for larger stakeholders connectivity, higher specific customers
expansion for varied surging pace. This also calls for keeping up affirmed business synergies
towards new scale sustainable planning among services or technical growth and functional
goal oriented expertise professionally. It has been also found that Primark has been
leveraging towards bringing sustainable clothing standards, where cost effective
technologies are implemented functionally towards dynamic work growth efficacy.
 Primark has also further scope to further invest on supply chain structure management, bring
on best scale innovation and profound rise towards new large vision oriented domains
towards varied keen productive horizons. It further calls for varied scale informative range
of creative work standards, which leverages varied revenue targets actively and also
potentially integrate best functional planning. There shall be also focus evolved to bring on

new range of working operational growth domains, by emphasizing competent scope
marketing and functionally expand best competent scale growth rise. This will upscale
market targets rapidly, also bring on revenue rise towards functional growth domains for
leveraging innovative business planning actively. It can be also keenly evolved that by
heading towards customers satisfaction benchmarks, and larger scale working growth
domains company will be able to expand commercially.
 Primarck has wide focus towards bringing best business divergence scope for leveraging
towards latest fashion products, new innovative planned structure and also to evolve on
varied scale functional growth rapidly. This further calls up rapid rise towards strengthening
innovation, creative rise in marketing and promotions at global domains and also calls for
best business management planning structure. Fashion industry functionally also brings on
wide focus towards best products expansion, international business planning structure and to
upheaval larger functional goals rapidly (Akter, Wamba and Childe, 2016).
CONCLUSION
By summing up above discussion, it has been identified that by making changes within
existing busienss practice and activities conducted by management, company has sustained for
longer within fashion industry where it has grabed varied growth opportunities in relation to venture
growth and unpredicted success. Furthermore, from above study, it has been concluded that
organization has retained its potential buyers and attracted new customers as well, by considering
the needs and concern of stakeholders and making changes accordingly. With the help of these
valuable and beneficial changes, firm obtained many forms of competitive edge as it has increased
its productivity and profitability.

REFERENCES
Book and Journals
Akter, S., Wamba, S.F., and Childe, S.J., 2016. How to improve firm performance using big data
analytics capability and business strategy alignment?. International Journal of
Production Economics. 182. pp.113-131.
Alexander, B. and Cano, M.B., 2020. Store of the future: Towards a (re) invention and (re)
imagination of physical store space in an omnichannel context. Journal of Retailing
and Consumer Services. 55. p.101913.
Appleyard, M. M. and Chesbrough, H.W., 2017. The dynamics of open strategy: from adoption to
reversion. Long Range Planning. 50(3). pp.310-321.
Gupta, V., Ivanov, D. and Choi, T.M., 2021. Competitive pricing of substitute products under supply
disruption. Omega. 101. p.102279.
Tallentire, C.W. and Steubing, B., 2020. The environmental benefits of improving packaging waste
collection in Europe. Waste Management. 103. pp.426-436.
White, A. and Lockyer, S., 2020. Removing plastic packaging from fresh produce–what’s the
impact?. Nutrition Bulletin. 45(1). pp.35-50.
Zollo, L. and et.al., 2020. Unpacking the relationship between social media marketing and brand
equity: The mediating role of consumers’ benefits and experience. Journal of
Business Research. 117. pp.256-267.