Business Environment Report

This report analyzes Primark's business environment, examining its organizational purposes, stakeholder objectives, and responsibilities. It explores different economic systems, the impact of fiscal and monetary policies, and competitive policies in the UK. The report also investigates how market forces shape organizational responses, the influence of business and cultural environments, the role of international trade, and the impact of global factors and EU policies on UK organizations, particularly in the context of Brexit. The analysis includes discussions on market structures, price and output decisions, and the importance of understanding these factors for business success.

Business Environment

Table of Contents
Business Environment........................................................................................................................1
INTRODUCTION.......................................................................................................................................3
TASK 1.......................................................................................................................................................3
1.1 Organizational purposes of different businesses..........................................................................3
1.2 Extent to which organization meets objectives of different stakeholders.....................................4
1.3 Responsibilities of Primark..........................................................................................................5
TASK 2.......................................................................................................................................................6
2.1 Different economic systems...............................................................................................................6
2.2 Impact of fiscal and monetary policy on business organization.........................................................7
2.3 Competitive policies and regulatory mechanism in UK including their impact on business
organizations’ activities...........................................................................................................................8
TASK 3.....................................................................................................................................................10
3.1 Price and output decisions impact on different market structures....................................................10
3.2 Ways in which market forces shapes organizational responses.......................................................10
3.3 Impact of business and cultural environments to shape organization...............................................12
TASK 4........................................................................................................................................................13
4.1 Important role of international trade to UK business organization...................................................13
4.2 Impact of global factors on UK business organizations...................................................................13
4.3 Impact of European Union policy on UK organizations..................................................................15
CONCLUSION.........................................................................................................................................15
REFERENCE............................................................................................................................................17

INTRODUCTION
Business environment is composition of internal and external factors of any entity which
impacts on productivity and profitability of organization. It includes management of products
with effectiveness to make place in market. However, it also presents strength and weakness of
company to face competition. The present report is based on Primark and environmental factors
which impacts on it’s business performance. It is wide spread well known retail industry sector
of UK provides clothing and cosmetic items to million customers. There is around 65,000
employees work for organization. In this report, different sectors entities and their purposes
including vision and mission can be determined. In addition to this, method to reach out
customer needs and relationship of workers with company is to be recognized. Through this
study, various internal and external environmental factors which influence business activities can
be understood. However, techniques to use resources effectively and how organization can make
market position to face competition is determined. Along with impact on business due to Brexit
can be understood through this report.
TASK 1
1.1 Organizational purposes of different businesses
In UK, there are various organizational sectors which perform transaction of goods and
services. For example, private, public and voluntary sector entities. All of these have
different purposes and visions to enhance quality services of transaction of products
(Botha, Kourie and Snyman, 2014). Therefore, different types of organizations including
their purposes, mission, vision and legal structures can express as:-
Public sector organization:- Companies under public sector transact goods and services
for social welfare. There are various various firms where government interferes in
business activities. For example; Tesco, Sainsbury, Iceland. Including this, objectives,
vision and legal structure of public limited companies are as:-
Objectives:- Public sector organizations aims to increase profit ratio through create
awareness of societies towards products. It also sets goal to gain customer satisfaction at
high level. Including this, providing healthy and secured goods and services to public for

effectiveness of entity (Menychtas and et.al., 2014). It also sets objective to contribute in
nation’s development at large scale.
Mission and vision- These organizations set vision to make position in market. In
accordance to this, company aims to acquire knowledge regarding effective services of
entity. Acceptance of new technologies influences quality services of products.
Legal structures:- Public limited companies have to follow government rules and
regulations for entity’s effectiveness (Reynolds and Rohlin, 2014). There are large
number of government interferes in production and quality services of firms.
Primark (Private sector organization):- It aims to gain profit at maximum level with
customer satisfaction. Primark is wide spread popular clothing and cosmetics service
provider organization of UK. Its objectives, mission and legal structure can be obtained
as:-
Objective:- Primark aims to expand business through operating new branches in other
countries. In addition to this, it sets target to increase profit earning capacity by satisfying
customers at high level (Granger and Schroeder, 2013).
Legal structure- There are no government interventions in private limited organization.
For Primark, owner and manager takes decisions related to business activities.
1.2 Extent to which organization meets objectives of different stakeholders
Various stakeholders includes employees, creditors, debtors and customers are elements of
organization to reach out the target. In this regard, purposes are set to develop entity’s
effectiveness. The main aim of Primark is to gain customer satisfaction at high level. It aims
to establish effective relations with its collaborative (Niemann, 2014). Thus, private company
sets different objectives to fulfill for various stakeholders can be determined as below:-
Stakeholders:- These are those people who invest money for company’s capital. Further, the
return on that share calls as dividend impacts on satisfaction level of stakeholders. Therefore,
Primark aims to increasing its capital by large number of shares for enhancing profitability of
firm.

Top managers and directors:- Managers are top level employees of Primark who takes
decisions related to company’s efficiency (Buccirossi and et.al., 2013). Hence, directors and
managers plays crucial role in effectiveness of organization. It remains great responsibility of
managers and directors to set prices and preparing action plan for creating market position of
clothing and cosmetic items.
Customers:- Primark aims to gain maximum level of satisfaction from customers including
agents, wholesalers and other business organization. Moreover, it sets target to establish good
relationship with buyers for increasing in demand for clothing and cosmetics. It also
influences sustainability of firm in market (Ratnovski, 2013).
Financial institutions:- It includes banks and other financial institutions which provide loan
facility for funding and economic stability of organization. In this way, financial operations
provide economic structure and funding for investing and looking for sources of finance.
Hence, in case of lack of money financial institutions help organization related to loan and
deposits,
Return on finance employed:- it is useful to measure assets and liabilities of Primark.
Moreover, it compares profitability of company after taking account of capital for business
activities. In accordance to this, it also performs performance of entity related to profit
earning capacity (Radebaugh, 2014). Thus, various analyses are determined regarding
business impacts on monetary profile for clothing and cosmetic items production.
1.3 Responsibilities of Primark
The private limited company has different responsibilities to provides qualitative clothes and
effective cosmetics to customers. Therefore, various legislations are prepared to protect
consumers and employees. It is beneficial for stakeholders and satisfies them with comfort goods
and services. Some of the accountabilities of Primark can understand as follows:-
Satisfying stakeholders’ objectives:- Company’s components as stakeholders plays vital role in
effectiveness of retail industry. Therefore, it is responsibility of Primark to recognizing
collaborative needs and further making plans for fulfilling their requirements (Galizio and et.al.,
2013). Includiing this, producing healthy and secured goods is primary accountability of
company for its effectiveness.

Customer legislation:- It includes verities of terms to be focused on such as; effective deal with
consumers, listening towards their needs, following rules and regulations of Consumer Protect
Act and providing healthy and secured goods to customers. Thus, it is legal responsibility of
Primark to deal with consumers effectively including producing satisfactory goods and services
to increase service qualities of company (Primark, 2016). However, selling clothes and
cosmetics at determined price is essential responsibility of organization to make more effective.
Employees legislation:- It is related to satisfaction of workers at workplace. In accordance
to this, salary, insurance facilities for health securities, wages and other determinants to
encourage workers for better performance. Hence, it is legal accountability of Primark to focus
on employee legislation for enhancing quality services of organization. It influences environment
of company also increases strength to face competition through useful coordination of workers.
Under employee legislation, various facilities are provided to personnel for legislation. Along
with providing equal rights to all employees also comes under employee legislation for healthy
and secured bases of workers (Bech, Gambacorta and Kharroubi, 2014).
Environmental legislation:- It is related to create positive and healthy environment of Primark.
Under which, conflicts are reduced as well strategic plans are prepared for satisfying and secured
services. Thus, environmental legislation is legal responsibility of organization to overcome
issues and using innovative ideas for creating positive atmosphere of company at high level. It
includes environmental factors as management of resources, political, legal and social factors
which influences market position of Primark. Therefore, it is great responsibility of firm for
listening towards needs and creating understanding atmosphere through fulfilling requirements
(Cúrdia and Woodford, 2016).
TASK 2
2.1 Different economic systems
Economic system of any country represents flow and financial management techniques. It is
useful to analyze nation’s economic structure that influences on other sectors. In this regard,
various countries have different monetary systems as planned, free and mixed economic systems.
It impacts on allocation of resources. As per the given case, Primark can expand its business and
increases its quality services by arranging resources and fund effectively.

Optimum allocation of resources:- Analyzing national economic environment, systematic sue
of resource remains valuable for create balance between export and import. Therefore, national
economic environment of country is presented through this process (Bowen and Sosa, 2014). It
includes adequate transaction of goods and services. Thus, Primark can produce and supplement
goods and resources on behalf of recognizing economic system.
Types of economic systems:- Financial management and techniques to fund allocation provided
by identifying economic system that impacts on country’s development and effectiveness.
Therefore, different nations’ various economic systems can express as follows:-
a) Cuba:- In this country, planned economic system is applied under which government
interferes in demand and supply of resources. However, it also impacts on export and
import of goods because of following government rules and regulations (Schulp,
Lautenbach and Verburg, 2014). In accordance to this, financial management and
economic structure of nation is recognizes its performance for development.
b) United Kingdom:- It is fifth largest economic system of world. It follows free economic
system for implementing action plans to increase profit earning capacities. In this
economic system, there are little government interferes. In accordance to this,
government does not interfere for production and distribution of resources. However,
owner and manager of companies are free from rules and regulations provided by
government for business activities. Thus, freedom for funding and producing goods is
obtained here.
c) China:- There is mixed economic system presents for transaction of products as well
plays crucial role for qualitative services of business entities. In addition to this, there is
less government intervention for business and competitive strategies influences market
position of organization and its services (Gayialis and et.al., 2015). Thus, China’s mixed
economic system leads to place at high level for economic and other sectors growth.
2.2 Impact of fiscal and monetary policy on business organization
Government of country makes policy plans for nation’s growth including creates balance
between production and distribution system of resources. In this regard, policy made by
government is fiscal that involves fluctuations in tax rates according to fund. Therefore, changes

in tax rates impacts on market structure and business organization’s position in market.
However, increasing in tax rate decreases financial profile of company. While on the other side,
decreasing in tax rate influences economic structure of nation (Ravindra and Iyer, 2014). Thus,
changes in government planning policy impacts on market position of organization at high level.
Monetary policy includes interest rate on loan and other facilities of financial institutions like
bank etc. Changes in interest rates impact on economic structure of business organization. In
accordance to this, saving, investments and loan facilities get impacted. Hence, monetary policy
and changes in interest rates effects environment of entity to represent economic framework of
business organization.
Hence, fiscal and monetary policy plans impact on economic structure and market position of
organization’s products. It represents inflation and deflation due to imbalanced demand and
supply of goods and services (Rios, McConnell and Brue, 2013). Including this, proper market
structure and different sectors role in nation’s effectiveness is determined by analyzing market
shares and fluctuations in price rates for production and distribution of items. Moreover, it
effects on government revenue and expenditure to present country’s structural framework
worldwide.
Impact of fiscal and monetary policy in farming and housing:- Environment of balance
between expenditure and revenue impacts on nation’s efficiency. It represents monetary structure
of country composition of different sectors (Tate and et.al., 2015). In farming, investment of
money at large scale by government remains helpful for nation’s development. Similarly,
government contribution to make agriculture sector more effective is beneficial for economic
growth and peaceful environment of nation. In addition to this, fiscal and monetary policy as
changes in tax and interest rates impacts on country’s revenue level. Therefore, government
plans related to fiscal and monetary policies impacts on nation’s effectiveness to represent
service quality of resources and balance between imports of export of goods.
2.3 Competitive policies and regulatory mechanism in UK including their impact on business
organizations’ activities
Competition policies are essential to analyze market position of organization. It generates
innovative ideas for further business activates. Including this, effectiveness and efficiency of

nation is determined by applying competition policies and regulatory mechanisms to effective
control over business activates. Some of the crucial competition policies can be expressed as
follows:-
Competition policies:-
Government policy:- Government of country makes planning procedure for entire development
of nation including different sector like retail, tourism, education and health care etc. Therefore,
government policy is beneficial to provide information about competitive market as well
business organizations. On behalf of comparison, organization can prepare strategic plans for
achieving effectiveness at high level (Dhingra and et.al., 2016).
Fiscal policy:- it is one of the competition policy presents market structure and position of
product demand and supply of products. It includes inflation and deflation in market due to
imbalanced production and distribution of services. However, it involves factors as control of
overall demand, expenditures by government for implementing nation’s efficiency, net
borrowing and net cash requirements in public sector. Therefore, fiscal policy presents
competitive strategies to face competition and make effective position worldwide.
Monetary policy:- It is related to interest rates determines by bank and financial institutions of
country. In accordance to this, competition and marketing position for fund allocation is
determined. For example, if interest rate for loan is at lower level then increasing in investments
would be effected. On the other side, decreasing in interest rate will impact on saving factor
influences large number of deposits for securities (Cumming and Zahra, 2016).
Private finance initiative (PFI) competition policy:- It is related to consumer and employees
legislation for providing qualitative services and performances respectively. Thus, organization
requires to be focused on protection and safety of products adequately.
Merger policy:- It is competition policy related to present merger of two or more companies due
to loss or any other reasons (Lippert and Govindarajulu, 2015). Apart from this, merger in public
interest towards organization’s quality services also able to analyze product value in market.
Regulatory mechanisms:- These are techniques to control over excess and deficit of goods and
services. In this regard, analyses of quality and quantity of product are determined. On the basis

of which further ideas are generated for creating balance between demand and supply of
products. It includes competition commission, sector regulators and European commission to
regulate service quality of business effectively.
TASK 3
3.1 Price and output decisions impact on different market structures
Price determination strategy impacts on market structures. Therefore, manager of organizations’
decides price of goods and services through different methods like demand based, competition
related and other factors. In accordance to this, pricing based on competition influences different
market structures such as monopoly, oligopoly, perfect competition etc. Under various market
structures, regarding competition, price is determined by sellers and buyers bases (Naoi, Riederer
and Maruyama, 2016). In which, number of purchaser and sellers plays role in deciding cost of
products.
In perfect competition market structure, there are various buyers and sellers are available. Where,
large number of purchasers demands for products at fixed prices. In accordance to this,
qualitative goods and services are determined influences high level of demand by loyal
consumers. In addition to this, in monopoly market structure, there is only one seller and various
buyers are obtained. Therefore, lack of competition occurs in market. Even, seller enjoys market
for producing and distributing products at high level. However, oligopoly market structure
includes large number of sellers rather than buyers. Thus, under this framework, great
competition is present for attracting customers for buying products. Moreover, manager of
company sets prices mostly rather than deciding costs of goods and services (Nakata, 2016).
3.2 Ways in which market forces shapes organizational responses
Market forces including demand and supply of products present shape and creativity of
organization. In this way, demand and supply are interrelated to each other that perform business
activities. In this process, manager of the entity analyzes market demand and further produces
goods and services. It leads to profit ratio of company that terms as performance. Therefore,
actual customer attitude and perception towards products qualities are obtained. It generates
unique ideas for expansion and providing satisfactory services are determined. Hence, ratio of
demand to supply proceeds to get honest feedback from consumers regarding products. It creates
environment of entity that generates responses (Adam and Billi, 2014).

However, it is related to elasticity of demand and elasticity of supply. In which, elasticity of
demand refers to production of goods and services which varies to prices. In accordance to this,
focusing on sales degree is considered. While, in elasticity of supply considers as rising in price
impacts on distribution of products. It is measured by changes in quantity supplied to changes in
prices. Thus, elasticity of demand and supply are determined in this ways that presents ratio of
production to distribution of goods and services regarding pricing.
Figure 1Elasticity of supply
Figure 2 Elasticity of demand

Actual business performance related to demand and supply of products creates shape of
organization to influence market position and pricing efficiency for organization’s effectiveness.
It presents accurate ratio for comparing production to distribution of goods also provides idea for
implementing business strategies and competitive strategies to make place in market at high level
(Buccirossi and et.al., 2013).
3.3 Impact of business and cultural environments to shape organization
Environmental factors including political, economic, social, technological impact of business
organization’s performance. On behalf of these factors’ analyses, position of organization in
market is obtained by which company can get effectiveness and qualitative business activities. In
accordance to this, political factors include government policies related to tax and interest rates
impact on entity’s performances (Menychtas and et.al., 2014). In addition to this, monetary
profile of organization is recognized that leads to acquire knowledge related to optimum
utilization of resources as well deciding prices for implementing action plans. Moreover,
adoption of technological changes occurs at workplace effect on firm’s activities regarding
transaction and qualitative services of products. It presents market position of company and its
goods at high level. Apart from this social and cultural environmental factor including lifestyles,
regions, customs of different countries affect business activities of organization. Thus, business
and cultural environmental factors present shape and position of entity to face competition.
However, it provides different ideas for further business planning and competitive strategies
(Ratnovski, 2013).

TASK 4
4.1 Important role of international trade to UK business organization
International trade is an activity to transaction of goods and services within countries worldwide.
As per the given case, it is essential for UK business to expand business and create effective
transaction at high level. It is determined that after Brexit performance of local and international
business affects negatively. Therefore, it can be analyzed that trade between nations will be
effective for UK. In this regard, there are several countries that support UK for enlargement and
qualitative services. Thus, international trade plays crucial role for UK entities. However, it
creates balance between export and import. In accordance to this, increasing in export is helpful
for enhancing productivity and profitability of organization (Bowen and Sosa, 2014).
Good relations with other nations and other business entities are presented. It is useful for
operating branches of company in other countries. In addition to this, it impacts on other sectors
of entity and country such as; finance, economy, research, education, healthcare and education.
Therefore, entire development of nation is obtained by increasing in demand and supportive
environment is created. Moreover, innovative ideas are generated for enhancing business
activities by applying effective tools and techniques. It is valuable for UK businesses to increase
their efficiencies through effective strategies and implementing action plans to gain optimum
utilization of resources (Rios, McConnell and Brue, 2013). Including this, different sectors get
impacts at large scale. However, through expansion of business, employment will be impacted
positively. Thus, unemployment and poverty of nation will be reduced.
Hence, trade within countries is crucial to enlarge business and enhancing quality services of
goods and services at high level. It influences positive and healthy atmosphere of nation. In this
way, innovative ideas and effective technologies are used for increasing efficiency of nation at
maximum level.
4.2 Impact of global factors on UK business organizations
Due to Brexit, European Union get separated. It impacts on UK businesses including global
environmental factors. For this, various global factors impact on country’s entities as; macro
environmental factors, world trade organizations (WTO), BRICS etc. Therefore, developing

strategies of all businesses affect companies. Important factors and impacts can be understood as
below:-
Macro environmental factors:- It includes political, social, technological, legal and economic
environmental factors of business. It affects organization’s position and performance of
transaction for transferring goods and services. In which, tax rate, different nations’ societies and
their customs, changes in technologies and various economic condition of all customers from
other countries get impacted. In accordance to this, businesses have to focus on several
determinants (Nakata, 2016). Moreover, it impacts on other sectors of nation to present
effectiveness and social criteria of different people.
World Trade Organization (WTO):- It is a group of different countries. In this organization,
supportive role and strategies for helping needed nation is implemented. Thus, after Brexit, UK
can take help from WTO to create balance and gain effectiveness of country at large scale. In
accordance to this, various nations support each other for development.
BRICS:- it is a group of four countries; Brazil, Russia, India and China. It is created for
economic help to needed nation. Hence, UK businesses’ performance also impacts on BRICS. It
presents nation’s value worldwide (Galizio and et.al., 2013). In addition to this, UK businesses
can activate export and import by exchanging goods and services within countries of nation. It
impacts on overall development of country. Thus, global factor as BRICS get impacted due to
Brexit.
Other sectors of country:- Different sectors of UK get impacted after Brexit such as education,
health care, science, employment and tourism. It affects on funding and resource allocation
system of nation. For example, if there are expansions in businesses organize then job vacancies
will be created that influences employment sector. Including this, more effectiveness in tourism
attraction will increases tourism sector’s efficiency. Similarly, fund allocation including saving
and investing money impacts o business activities that connects link with effective technologies.
Thus, all factors are inter connected to each other that presents country’s structure regarding
overall sectors and contribution of all businesses to enhance effectiveness of nation through
import and export of goods and services (Botha, Kourie and Snyman, 2014).

4.3 Impact of European Union policy on UK organizations
After Brexit, there are requirements to improve UK efficiencies and quality services of goods
and services. Therefore, government of country makes European Union policy. It remains
beneficial for economic and other sectors’ development of country. Moreover, it impacts on
different environmental factors of nation. In this regard, it is obtained that EU policy is helpful
for increasing strength to accept upcoming challenges as well able to utilize systematic
resources. In addition to this, employment and education sector get impacted positively.
However, positive influences indicate to help countries through increasing in export in
comparison to imports. It creates adequate balance between demand and supply of products
(Bech, Gambacorta and Kharroubi, 2014).
In addition to this, effective changes and developments are created by organizing European
Union policy. However, various changes are occurs in product qualities by adopting
technological changes and remains valuable to enhance quality services of different organization.
Along with it implements smart ideas like getting small objectives in short decided time frame. It
is most beneficial tool to increase working efficiency of United Kingdom (Cumming and Zahra,
2016). Hence, since formulating European Union policy, United Kingdom get developed in
many sectors. Apart from this, at present its economic position is quit well and various
businesses have expanded its organization in other countries which influences effectiveness of
country. In this regard, several positive changes are obtained by implementing EU policy tools.
CONCLUSION
The present report is concluded that environmental factors impacts on business activities of
organization. Different tools and factors are analyzed to present market position of company. In
addition to this, various market structures and competition policies are considered through this
study. However, government policies including fiscal and monetary policies are recognized here.
In this regard, business and cultural environmental factors are presented to obtain value of
business and competitive strategies. Thus, different sector organization with Primark’s
efficiency has been learnt. Moreover, the report is determined various techniques to create
balance between demand and supply of goods and services. For international trade, its
significance and global factors that impacts on UK business organization are identified.

Therefore, business environment related to European Union policy and competitive policies are
considered through this report.

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