Business Expansion Strategy Report for Primark Clothing Company

This report provides a comprehensive analysis of Primark's business expansion decision-making process. It begins with an executive summary and introduction, followed by a detailed explanation of the primary and secondary research methods employed. The primary research involved a questionnaire administered to 80 respondents, and the data collected was analyzed to assess customer preferences and satisfaction. Secondary data, including market share analysis, was also incorporated. The findings reveal that Primark's customers are generally satisfied with the pricing, quality, and service, and the company's market share has been increasing. Based on the data analysis, the report concludes with recommendations for Primark's expansion strategy, suggesting that the company has a strong foundation for further growth.

1. BUSINESS
DECISION-MAKING

2. EXECUTIVE SUMMARY
The project report summarize about the process of decision making to expand the
business. Herein, the report primary and secondary research is conducted. The primary research
is done on the sample size of 80 respondents with the help of questionnaire. Additionally, the
company's financial condition is better then other competitive companies so it can be recommend
that they should expand their business venture.

3Table of Contents
2. EXECUTIVE SUMMARY.........................................................................................................2
4. INTRODUCTION.......................................................................................................................4
5. METHODS OF DATA COLLECTION......................................................................................4
6.DATA ANALYSIS.......................................................................................................................8
..........................................................................................................................................................8
7.FINDINGS AND DISCUSSION................................................................................................17
8.CONCLUSION AND RECOMMENDATION..........................................................................18
9. REFERENCES..........................................................................................................................18

4. INTRODUCTION
Companies make their decision on the basis of various kind of factors and research. In
simple term, decision making process can be defined as a kind of systematic process in which
businesses choose an appropriate alternative from the set of alternatives (Zsambok and Klein,
2014). Herein, the project report Primark clothing company wants to expand their business. For
this purpose primary and secondary research is conducted to take the suitable decision about
whether they should expand their business or not.
5. METHODS OF DATA COLLECTION
Creating a plan for collecting primary and secondary data
It is necessary to collect the data to design any kind of plan and this data can be derived
from two sources which are: primary and secondary. Both the sources are different from each
other. The primary source includes interview is conducted to get the knowledge, experience as
well as it also consists surveys, questionnaire etc (Barlett, 2014). On the other hand, the
secondary source is totally different from the primary research (Pettigrew, 2014). In this data is
collected through books, news, online websites and journals. In the secondary research,
information that is collected before is used for further. Eventually, the primary data and
secondary data are needed to the Primark company to make decision for getting the customer
preference before expanding their clothing stores in other locations.
Presenting the survey methodology and used sampling frame:
The primary method of collecting the information requires personal interview of those
people who have any particular experience on the related field (Bajomi-Lázár, 2014).
Additionally, to get the public respond a questionnaire has been developed to gain the feedback
from the public. As well as due to this, it will not be necessary to conduct interview of each
person and it can save the time (Schmoldt, Kangas, Mendoza and Pesonen, 2014). So overall,
survey methodology has been created on the basis of sampling frame to take suitable decision.
Apart from it, this method can also be useful for statical diagnosis because questionnaire
includes those kind of questions which can be answered in yes or no. Herein, the project report in
the case of Primark clothing they want to expand their business and for this purpose a sample

survey is conducted with the help of questionnaire. The questionnaire is circulated among
different customers to get their response. In this aspect, only 80 customers are selected to get
their feedback in detail and these customers will act as sample size.
Designing questionnaire:
Questionnaire- It is a group of some questions which are being used to gather data from
different customers (IşıK, Jones and Sidorova, 2013).
Herein, below questionnaire is mentioned which consists a set of 10 questions:
1. Do you frequently visit Primark clothing?
a) Yes
b) No.
2. What was the purpose of visit?
a) For purchasing
b) For investing the prices.
3. What pattern of spending you followed in purchasing?
a) Economical
b) Costly
c) Average
4. Which promotion strategy of Primark clothing was attractive for you?
a) Smart pricing
b) Discounts
c) Event sales
5. Which aspect of Primark makes satisfy to you?
a) Pricing
b) Service quality
c) Hygiene of store

6. What are the changes that you would make in the Primark clothing?
a) Parking facility
b) Improved lighting
c) Cleanliness
7. Would you recommend the Primark clothing to any of your other friends?
a) Yes
b) No
8. Are you satisfied with the current location of Primark clothing?
a) Yes
b) No
9. Which type of new cloths you would like to introduce in Primark clothing?
a) Denim
b) Fabric made of cotton
c) Leather
10. Do you think prices of cloths justifies the quality?
a) Yes
b) No
Collection of data by using questionnaire:
Question 1. Do you frequently visit Primark clothing? Frequency
a) Yes 55
b) No 25
Question2 . What was the purpose of visit? Frequency
a) For purchasing 60
b) For investing the prices. 20

Question 3. What pattern of spending you followed in purchasing? Frequency
a) Economical 45
b) Costly 15
c) Average 20
Question 4. Which promotion strategy of Primark clothing was
attractive for you?
Frequency
a) Smart pricing 40
b) Discounts 20
c) Event sales 20
Question 5. Which aspect of Primark makes satisfy to you? Frequency
a) Pricing 50
b) Service quality 20
c) Hygiene of store 10
Question 6. What are the changes that you would make in the Primark
clothing?
Frequency
a) Parking facility 25
b) Improved lighting 25
c) Cleanliness 30
Question 7. Would you recommend the Primark clothing to any of
your other friends?
Frequency
a) Yes 60
b) No 20
Question 8. Are you satisfied with the current location of Primark
clothing?
Frequency

a) Yes 45
b) No 35
Question 9. Which type of new cloths you would like to introduce in
Primark clothing?
Frequency
a) Denim 20
b) Fabric made of cotton 50
c) Leather 10
Question 10. Do you think prices of cloths justifies the quality? Frequency
a) Yes 50
b) No 30
6.DATA ANALYSIS
Primary data:
On the basis of data which is collected from the above mentioned questionnaires,
graphical presentation and interpretation is mentioned below on which manager of Primark
clothing can take suitable decision:
1. Do you frequently visit Primark clothing?
Option Response
percentage
Frequency Total respondents
Yes 68.75% 55 80
No 31.25% 25 80

a) Yes b) No
0
10
20
30
40
50
60 55
25 Frequency
Interpretation- As per the above mentioned graph it has been analysed that there are 55 people
who visited frequently to the Primake clothing store. While 25 respondents did not visit on
regular basis. So it can be interpreted that there are more respondents who are interested in
visiting the clothing store.
2. What was the purpose of visit?
Option Response percentage Frequency Total respondents
For purchasing 75.00% 60 80
For investing the
prices
25.00% 20 80

a) For purchasing b) For investing the prices.
0
10
20
30
40
50
60
70
60
20
Frequency
Interpretation- On the basis of above mentioned table graph, it has been analysed that there are
60 people out 80 who visit the clothing store for purchasing the cloths. While 20 respondents
visits just for inspecting the prices. So it can be interpreted that there are more people who are
interested in purchasing the cloths rather then to visit.
3. What pattern of spending you followed in purchasing?
Option Response percentage Frequency Total respondents
Economical 56.25% 45 80
Costly 18.75% 15 80
Average 25.00% 20 80
a) Economical b) Costly c) Average
0
10
20
30
40
50 45
15 20 Frequency

Interpretation- As per the above mentioned graph, it has been analysed that most of
respondents(45) prefer the economical spending and 15 respondents prefer costly spending
pattern. As well as 20 respondents are in favour of average spending pattern. So by this data it
has been interpreted that most of respondents purchase the products by economical spending
pattern.
4. Which promotion strategy of Primark clothing was attractive for you?
Option Response percentage Frequency Total respondents
Smart pricing 50.00% 40 80
Discounts 25.00% 20 80
Event sales 25.00% 20 80
a) Smart pricing
b) Discounts
c) Event sales
0
5
10
15
20
25
30
35
40
45 40
20 20
Frequency
Interpretation- On the basis of above mentioned graph it can be analysed that 40 respondents
effects from smart pricing. While remaining 40 respondents equally attracts from discounting
and event selling. So it can be interpreted that smart pricing is a factor which is mostly attract to
the customers to buy.
5. Which aspect of Primark makes satisfy to you?
Option Response percentage Frequency Total respondents
Pricing 62.50% 50 80

Service quality 25.00% 20 80
Hygiene of store 12.50% 10 80
a) Pricing
b) Service quality
c) Hygiene of store
0
10
20
30
40
50
60 50
20
10
Frequency
Interpretation- According to the above mentioned graph it can be analysed that 50 respondents
out of 80 are satisfied with the pricing of Primark clothing store. While 20 respondents are
satisfied with the service quality and 10 with hygiene of store. So it can be interpreted that
pricing is an important factor that can satisfy the need and demand of customers.
6. What are the changes that you would make in the Primark clothing?
Option Response percentage Frequency Total respondents
Parking facility 31.25% 25 80
Improved lighting 31.25% 25 80
Cleanliness 37.50% 30 80