Primark UK: Business Environment Analysis, Structure, and Investment

This report provides an analysis of Primark's business environment, focusing on its organizational structure, size, scope, and potential investment opportunities. Established in 1969, Primark operates as a retail fashion industry under the parent company Associated British Food (ABF). The report highlights Primark's unique selling proposition (USP) of offering budget-friendly, high-quality fashion goods for men, women, kids, home, and beauty products, along with its strong adherence to business ethics and collaboration with supply partners like ACCORD and WW. With over 350 stores globally, including its largest store in Manchester, Primark's organizational structure is examined, suggesting potential enhancements such as a dedicated quality check department and an international marketing department. Furthermore, the report emphasizes Primark's attractiveness as an investment option due to its large customer base, satisfied employees, strong business ethics, effective brand image, and mission to become the UK's market leader in budget clothing retail.

BUSINESS
ENVIRONMENT
STUDENT NAME
DATE : 13/01/2019

PRIMARK
• Established in 1969
• Parent company : Associated British Food (ABF)
• Irish based organization
• Retail fashion industry
• CEO : Paul Merchant
• Employees : more than 70,000 employees associated

PRIMARK
• USP: Budget goods with high
quality products
• Products : fashion goods for
Men, Women, Kids, Home, and
Beauty products
• High business ethics
• Supply partners : VGT,
ACCORD, WW, ZDHC, and
many more
Source: drapersonline, 2018

SIZE AND
SCOPE
• Stores : more than 350
stores globally
• Expansion : international
business in 11 nations
across America and Europe
• Largest store: Manchester,
with retail area of
155,000sq ft.
Source: drapersonline, 2018

ORGANIZATIONAL STRUCTURE
OF PRIMARK, UK
(Source: (primark, 2018)

SCOPE OF CHANGE IN
ORGANIZATION STRUCTURE
• Another department for quality check can be developed,
for accomplishing the objective of high standard products
of Primark
• International marketing department could be include in
organisational structure, so as to accomplish the
expansion objective of the company
• To enhance the product range, and add more products to
the lets say sportswear. Another department for research
and development can be developed

HOW IS PRIMARK IS
BETTER OPTION TO INVEST
• Large customer base
• Large number of employees are associated and satisfied
• Business ethics are strongly followed
• No additional cost for extensive promotion , only word of
mouth is considered
• Good brand image and positioning
• Mission is to become the UK’s market leader in budget
clothing retail market

ANY
QUESTIONS ?