Primark Business Plan: Growth Strategies, Marketing, and Exit Options

This report provides a comprehensive analysis of Primark's business plan, focusing on growth opportunities, marketing strategies, and potential exit or succession options. The report begins with an introduction to Primark, highlighting its business model of providing affordable fashion. Task 1 evaluates growth opportunities using Ansoff's growth vector matrix, exploring market penetration, market development, product development, and diversification strategies. It also identifies potential sources of funding, including retained earnings and debt capital. Task 2 focuses on developing a marketing plan, incorporating PEST and SWOT analyses to understand the political, economic, social, technological, strengths, weaknesses, opportunities, and threats impacting Primark. Task 3 critically evaluates exit or succession options available to the business. The report concludes with a summary of the key findings and recommendations for Primark's future development. The report aims to provide a strategic business perspective and is suitable for students studying business development.