Overtime Effects on Employee Motivation and Productivity: Primark Case

This research project delves into the complex relationship between overtime working and its influence on employee motivation and productivity, using Primark as a case study. The introduction establishes the research's aim to demonstrate the impact of overtime on employee outcomes within a dynamic business environment. The main body of the report provides an overview of Primark, highlighting its global operations and workforce dynamics, followed by a rationale for studying overtime during the COVID-19 pandemic. The research objectives include examining the concept of overtime, evaluating working hours, identifying hourly rates, and pinpointing factors that motivate employees to work extra. A comprehensive literature review explores the concept of overtime, its evolution, and its effects on employee well-being. The findings are derived from an analysis of Primark's overtime policies and employee experiences. The report concludes with recommendations for optimizing overtime practices to enhance both employee motivation and productivity.