Assessing Primark's International Viability Using the SOSTAC Framework

This presentation assesses the viability of Primark's expansion into the Indian market using the SOSTAC framework. The analysis begins with a situational analysis, including a SWOT analysis, highlighting Primark's strengths (premium retail chain), weaknesses (high competition), opportunities (online expansion), and threats (fierce competitors). Strategic objectives are defined, focusing on enhancing the customer base and boosting customer satisfaction within India. The presentation then outlines a market development strategy, recommending tactics related to product, place, and promotion. The importance of effective marketing and business strategies is emphasized, along with the need for control mechanisms, such as Key Performance Indicators (KPIs), to monitor and manage the strategic operations. The presentation concludes with references to relevant academic sources.