This report provides a comprehensive analysis of Primark's international strategic management and innovation. It begins with an executive summary and an introduction to international business management, highlighting the importance of innovation and environmental factors. The main body of the report delves into the macro-environment, including economic, technological, and environmental factors impacting the fashion and retail industry, and the micro-environment using Porter's Five Forces model to assess competitive dynamics. The report also examines Primark's business model and value proposition, utilizing the Value Proposition Canvas. It explores Primark's innovation strategy, focusing on its cotton program and sustainability initiatives. The analysis assesses Primark's strategic situation, considering its strengths, weaknesses, opportunities, and threats, to provide insights into its long-term market success and competitive advantages. The report emphasizes the importance of innovation, market segmentation, and value creation in the clothing industry.
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