Detailed Investigation: Primark's Rise, Problems, and Analysis

This report provides a comprehensive investigation into the rise of Primark, analyzing its business strategies, product portfolio, and store locations. It includes a timeline of major developments since its launch in 1969 and an overview of its current operations. The report delves into Primark's problem-solving approaches, particularly regarding supplier relationships, and identifies current challenges related to ethical and sustainable practices. Through SWOT, PESTLE, and stakeholder analyses, the study uncovers key issues such as the need for improved marketing communication and environmental performance. The report concludes with recommendations for addressing these problems, including a plan for supplier management, and emphasizes the importance of transparency and ethical business practices for Primark's future success. The report is based on secondary research from various sources including books, websites and journals.