Primark in UK: A Report on Competitive Analysis Using Porter's Model

This report provides an analysis of Primark, a fashion-based retail industry in the UK, using Porter's Five Forces model. It examines competitive rivalry, the threat of substitutes, bargaining power of buyers and suppliers, and their impacts on Primark's performance. The analysis concludes that understanding these market forces is crucial for Primark to make strategic decisions and enhance its market share. The report references academic sources to support its findings, emphasizing the importance of adapting to market dynamics to maintain a competitive edge. Desklib provides access to this document, along with a wealth of study resources including past papers and solved assignments.

In the early age, cultural aspects, learning languages and travelling challenges restricted (Capacci, Scorcu and Vici, 2015). In 14 century
Christopher Columbus sailed westward and vasco da gama cruised to country for earn money then business travel has been integral part of
tourism industry(Cave and Brown 2012).
Early tourism started with Nomads who travelled around the world in search of
food and shelter. Main intension of this traveller is to gathered food and traded around the world and gave rise to the barter system (Capacci,
Scorcu and Vici, 2015). 1500 BC is marked as the era when the Europeans visited pyramids and thus developed the tourism for pilgrimage. Early
tourism started with Nomads who travelled around the world in search of food and shelter. Main intension of this traveller is to gathered food
and traded around the world and gave rise to the barter system (Capacci, Scorcu and Vici, 2015). 1500 BC is marked as the era when the
Europeans visited pyramids and thus developed the tourism for pilgrimage.
Poster on fashion industry
Tour means the activity of travelling of travellers, where tourism includes all the activity
which is directly or indirectly related to operate the tour
Introduction
Primark is fashion based retail industry which
provides different types of clothes within the market to
customer. In this aspect, they are dealing with various
types of customer who possess different needs and
requirement. With the help of market forces, it has been
analysis that firm can take different outcomes and
performances to operate various functions.
Threat of substitute: In UK there is various other businesses operate same function and operation as Primark. It assists to create high threat to operate function and
operations at workplace.
Bargaining power of buyer: In UK market bargaining power of suppliers is high because, customer have been choice to purchase products and services from the
market. However, it is not effectively run to enhance market share at workplace.
Bargaining power of supplier: There are very few suppliers so that competitors and Primark has no option to purchase products and services from market.
Conclusion
From the above analysis, it
can be concluded that porter model
applies create. In this aspect, the
chosen business target different
types of customer in UK market so
that it would be beneficial to
understand outcomes and
performances in different areas.
Poster's five force model
This model comprise following element
which consist effective results on the performances:
Competitive rivalry: This is the moderate in UK
which comprises to protect the business from
another competitors. With the help of focusing on
particular market, the company can gain effective
results on their function.
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Grublješič, T. and Jaklič, J., 2014. Three dimensions of
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International Journal of Enterprise Information
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Srinivasan, L., Srinivasan, L. and Humes, M., 2017.
Behavioral interviewing essentials (and why you
should care). Strategic HR Review. 16(2). pp.81-
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Purvis, J., 2016. Human Resources Marketing and
Recruiting: Essentials of Digital Recruiting.
Handbook of Human Resources Management.