Marketing Intelligence Report: Analyzing Consumer Behavior at Primark

This report provides a detailed analysis of Primark's marketing intelligence strategies, focusing on consumer buying behavior and market research techniques. It examines the consumer purchase decision process, relevant buying behavior theories, and factors influencing purchasing decisions, such as value for money, personal preference, and brand value. The report also explores the relationship between brand loyalty, corporate image, and repeat purchasing. Different types of market research techniques used by Primark, including quantitative and qualitative methods, are discussed, along with the sources of secondary data for achieving marketing research objectives. Furthermore, the report assesses market size, trends, competitor analysis, and opportunities and threats for Primark's products and services. The document concludes with recommendations for Primark to enhance its marketing strategies and improve customer satisfaction, offering valuable insights into the company's approach to understanding and engaging with its customer base. Desklib offers a range of similar solved assignments and resources for students.