Analysis of Primark's Marketing Strategies in Romania: 7Ps and IMC
VerifiedAdded on 2023/02/03
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This report provides an analysis of Primark's marketing strategies, specifically focusing on its adaptation and standardization of the marketing mix in the Romanian market. It examines the 7Ps of the marketing mix (Product, Price, Place, Promotion, Process, Physical Evidence, and People) and how Primark applies them to satisfy customer needs and achieve profitability. The report also delves into Primark's customer-based brand equity model, outlining its four key steps: brand identity, brand meaning, brand response, and brand resonance. Furthermore, it explores Primark's integrated marketing communications (IMC) approach, including advertising, public relations, and social media strategies. Finally, the report discusses methods for measuring marketing success, such as return on investment, company incremental sales, and brand awareness. The report is supported by several academic references.
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