Primark's Marketing Essentials: Strategies for Achieving Objectives

This report provides a comprehensive marketing plan for Primark, detailing the essential components required to achieve the organization's objectives. It emphasizes the importance of market research in identifying the company's current market position, understanding customer needs, and determining sales volume. The plan also addresses the significance of competition analysis in developing strategies to gain a competitive advantage. Furthermore, the report highlights the role of strategies in promoting products through advertising and other means to increase sales volume. Budget considerations are also discussed, ensuring that the plan remains within financial constraints. The marketing plan includes quantified objectives that align with customer satisfaction and emphasizes the importance of monitoring results to ensure the effectiveness of the implemented strategies. The report references academic sources to support its analysis and recommendations.

MARKETING
ESSENTIALS

Table of content
• Introduction
• Marketing plan
• References

INTRODUCTION
Marketing plan is a document which is prepared to
describe the current marketing position of the Primark
in order to achieving the overall objective of the
organisation within a specific period of time.

Marketing plan
Marketing plan has been prepared
by staff members of Primark in
the form of blueprint which is
used to collect information to
identify the position of the
company in the market. Its main
objective is to satisfy the
customers needs and wants to
achieve the goal of the company.

Continue...
Factors of market plan-
 Market research- It helps an Primark in identifying the
current market position, prevailing customers and sales
volume to set plan to increase productivity.
 Competition- It plays an important role in market plan that
helps a manger to plan strategies to overcome from disputes
and stick out from competition to achieve success.

Continue...
 Strategies- It supports in enlarging the plans for
promotion and marketing of the product by way of
advertisement, publication etc. that will help in
increasing sales volume. Staff members of Primark
have to frame strategies which are helpful for them.
 Budget- It helps a manager to identify that the plan are
within the budget or not.

Continue...
 Goals of marketing- It should include quantified
marketing objectives that can be measured according to
satisfy the needs of their customers to attain that.
 Monitoring results- It should help in examining the
market position to know that set out plans are working
or not accordingly that supports in selling their products
and services.

REFERENCES
Al-Ekam, J.M.E and et. al., 2012. Determining the
antecedents of actual purchase of local product brand
in Yemen.American Journal of Economics.special
issue. pp.97-100.
Alrubaiee, L. and Al-Nazer, N., 2010. Investigate the
impact of relationship marketing orientation on
customer loyalty: The customer's
perspective.International Journal of Marketing
Studies.2(1).p.155.
Berkowitz, E.N., 2016.Essentials of health care
marketing. Jones & Bartlett Publishers.

THANK YOU