This report provides a detailed analysis of Primark's marketing strategies. It begins with an introduction to Primark, an Irish fast-fashion retailer, and its marketing department's role in achieving company goals. The report then examines Primark's STP (Segmentation, Targeting, and Positioning) strategy, detailing its demographic, psychographic, geographic, and behavioral segmentation approaches. The targeting section highlights Primark's focus on style-conscious consumers, employing a cost command strategy. The report also analyzes Primark's marketing mix (Product, Price, Place, Promotion, People, Process, and Physical Evidence), evaluating the effectiveness of each element. Furthermore, it explores Primark's relationship marketing strategy, emphasizing its impact on customer engagement and loyalty, including basic, reactive, accountable, proactive, and partnership levels. The report concludes with recommendations for enhancing Primark's marketing strategies to gain a competitive advantage.