Primark Marketing Report: Analyzing Environment, Mix & Strategies

This report provides a comprehensive analysis of Primark's marketing strategies. It begins by outlining the role of marketing and its significance to Primark, followed by a SWOT analysis detailing the company's strengths, weaknesses, opportunities, and threats. A PESTLE analysis explores the political, economic, social, technological, environmental, and legal factors affecting Primark's business. The report then delves into Primark's marketing mix, examining the product, price, place, promotion, process, people, and physical evidence. It also reflects on the application of sales and negotiation skills, and concludes with recommendations for Primark to enhance its marketing efforts and support organizational objectives, especially in light of recent challenges such as the pandemic.

PRIMARK

Table of Contents
INTRODUCTION .........................................................................................................................1
MAIN BODY .................................................................................................................................1
Marketing and its role - .........................................................................................................1
Swot analysis of Primark . .....................................................................................................1
Pestle analysis of primark ......................................................................................................2
Marketing mix - ....................................................................................................................3
Sales and Discussion skills practical by primark structure: .................................................4
CONCLUSION ..............................................................................................................................5
References:.......................................................................................................................................5

INTRODUCTION
Marketing refers to the activity a company undertakes to support the buying or selling
of a goods and services. It considers advertising, selling and delivering commodities or other
business. It is a discipline includes all the actions a company overtakes to make a loyal
customers and manage relationship with them (.Leroi-Werelds, , 2021). Connecting with
possible or old customers is a part of the operations too. It seeks to copy an enterprise goods
and services who want access to those goods. Copying goods to users finally ensures
accountability. This report is based on Primark, this is basically clothing brand but they also
deals in wearables in certain parts. The company was found in 1969 by Arthur Ryan (Primark
Shop, 2022) . Its headquarter is in Dublin Ireland. This report will cover the role of marketing
and its roles .after that it will explain the swot analysis of the consider company.
MAIN BODY
Marketing and its role -
It is a process of exploring, making, and serving values to reach the requirements of target
market in relation of goods and services. It dis primary components of business management . It
can direct their goods to other companies or consecutive to users. The role of marketing in
Primark, The institution usage its own web site to advance its trade name, clothing for female
male and children. buyers can discovery web log and styling tips on its internet site. primark,
also support its period sale to its allegiant customers by providing them them particular
discounts. they also conducts a particular commitment idea which gains points to the users
account as per the magnitude spent on buying. This consequence points can then be spent on
approaching acquisition from company outlets (.Al Khalili, 2018).
Swot analysis of Primark .
It is a framework that helps in analysing the internal factors that impact on the business -
 Strength - Primark, is one of the most powerful brand which have the well
recognition in the market place. It dominates the retail market by having a good amount
of equity holding as well as they also registered under London stock exchange market.
 Weakness - strong competition from other rival company can be huge drawback for
the company. As well as it is popular brand they required to secure their brand from
exploitation of false imitation goods.
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 Opportunity - primark can develops and grow their business in new market that
directly hit the company brand value and profits, along with this they also expand and
promote business through internet by connecting people in order to communicate
with them.
 Threat - the biggest threat for Primark is that they are exposed to various political
issues that reflects the brand image in the eyes of the consumers. Another threat for
the company is changing policies of governing bodies for business.
Pestle analysis of primark
It is a strategic framework utilised to evaluate the external factors of a business by
breaking down the chances and uncertainty various factors. It can be an effective model to
utilised in corporal scheme planning and for determining the pros and cons of concern.
1. Political factor – This factor is concerned with the political interference of governing
bodies, along with this it also includes taxation policy, trade restriction, tariffs and
many others. In relation of Primark, the company have to pay corporal tax thus their
income has raised so they have to pay high amount on taxation.
2. Economic factor – It considers the economic growth , restraint rates and many other
that is link with country economic that effect the business. In extent of Primark,
because of Brexit there has been a down fall in the value of GBP that leads a
beneficial for company as the low exchange rates will mean a translation advantages
for considered company.
3. Social factor - this is connected with culture and demographic trends of society.
Social terms and stress are key to analyses consumer attitudes components that are
considered are culture impacts and perception. In extent of Primark, it offers clothing
for all genders and age , footwear along with that they also provide regular essential that
is used to wear and utilised in home (Gao, 2020).
4. Technological factors – these components are linked with the creativity in the industry
as well as innovation in the total economy. It includes research and development ,
automation, technological incentives and many others. In extent of Primark, they used
digital platform to promote the goods in international market and through that they also
keep connected with the users so that they can be aware of the new style and stock.
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5. Environmental factor - it is concerned with ecological effect and climate changes
that effect the business and its operations. It includes weather condition,
temperature,pollution and many more. In relation of Primark, they are committed in
ecological issues. The atmospheric issues may be also in relation of ethics. They must
be take care of trends and preferences of the users in order to satisfy there needs.
6. legal factor - this factor includes the industry regulation, laws and rules that impact the
business structure and its on going process. In extent of Primark, hey have to follow
the new norms like pension act and gender equality law so that they can conduct
business smoothly (Bianchi, ., 2020).
Marketing mix -
It is promotional techniques which aims to increase the sales and business in other region
this is being imposed on marketing team to make an appropriate strategy. The marketing mi is
used to evaluate the exact position of the business and other activity. Some factors are that are
elaborated in relation of Primark In below -
1. Product - the brand Primark deals in Wearables of women. Kids , men and baby they
also deals in home and beauty products. Every product line has a huge amount of
goods and variability creating the product mix very extensive. Company product
line are close in terms of consumption and raw materials. It often adds new goods to
its present goods. It broad offering and common modes influence to users from
various walks of living.
2. Price - the brand primark uses target value seeking users and promises them to hold
up with the current presence. It offers amazingly reasonable cost of their goods that
influence millions of users. This is due to the scale of economics and the production of
services in nations just as Pakistan, india and china. Thus they maintain quality with
affordable value.
3. Place - the commodity of Primark are accessible in across 370 stores in more than
12 nations outside of Europe and the United states. The biggest outlet is located at
Birmingham, the UK. The brand does not sell anything online. Thus, as consumer
attitudes is quickly turning and undetectable activity just as economic lock downs are
occurring, company must include selling online. It is going behind the rivalry it is
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valuable considering that certain individuals have been offering company products
through online website.
4. Promotional - this is word which present the tools of marketing the brand in
international and regional market place. It is being elaborated that this decision is
created by the marketing team. The company primark, uses social media or digital
platform in order to promote the goods in marketplace. They uses stages like twitter,
Facebook and Instagram to promote the current products in market place. They also
contributes in social cause also operates in very affirmative image in the eyes of
buyers.
5. Process - Various actions of Primark have various processes . For instance users will
have to go primark outlets to purchase anything. They requires to be in line to pay
for their goodies. Primark goods are often generated asis and then take back to
Europe and the united states of America where they places a store (Agnihotri, and
Bhattacharya, 2020).
6. People - Brand primark has around 60000 workers. It also contributes to the occupation
of them who operates for its providers. Hence it has been accused of ignorance
individually due to security issues and operating situation in certain of it providers
. The brand has many suppliers from different different places.
7. Physical evidence - this is last factor of marketing mix that states primark outlets
are basically and largely work at big level, moreover narrow aisles in certain
outlets are uninfluenced for some buyers . Brand has a nice website which is very
eco friendly as well as user friendly too.
Sales and Discussion skills practical by primark structure:
Prolong client satisfaction can be difficult in business. Nevertheless, there are respective
ways to better primark sales and customer satisfaction at the similar duration. Rising company
sales activity ability is an unmarked low dependent fruit path to making a affirmative effect on
brand customer relation. I have personally learnt many new things related with the increasing
sales and other activity. I will implement them all in future so that I can make my own business
relevant. Primark uses various techniques in order to raise the sales scale.
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1. Redefine business strategy - a clear vision creates that team members are on the
similar level. Operating together towards the common goals can strength the team
complexity also build customer loyalty.
2. Applying soft sales negotiation tactics - It is geared towards advising them pushing
the users to a decision. It is more suitable to raise the sales and income. It provides
the goods and powerful tactics for primary to apply like free trial , providing sample
as well as exclusive offer so that buyers get influence (Nagaraj, 2020.).
CONCLUSION
It is terminated from above report that business is required to analyse the operations and
other activity in order to develop the business in international market. The consider company
has discussed in above report that while the pandemic occurs they have faced a huge loss
now they have to cover up all the loss, so after analysing every factor it is recommended that
primark must implement a soft sales negotiation skills that raise the brand identification in
market as well as it influence the other customer to purchase a goods from them. Also
evaluted factor that impact the business in positive way . The brand must come up with the
new ideas and creative design with quality in affordable value so that people can buy it easily
. The products provided by brand is pocket friendly. They have a variety of goods.
References:
Books and Journals
Agnihotri, A. and Bhattacharya, S., 2020. Primark Stores Limited: Low-cost Strategy and
Sustainability Initiatives. Ivey Publishing.
del Rocío Bonilla Quijada, M., Arriaga, J.L.D.O. and Domingo, D.A., 2021. Insights into user
engagement on social media. Findings from two fashion retailers. Electronic Markets,
31(1), pp.125-137.
Nagaraj, S., 2020. Customer Engagement by Fashion Brands: An Effective Marketing Strategy.
In Circular Economy and Re-Commerce in the Fashion Industry (pp. 161-175). IGI
Global.
Brown, S., 2021. 19 Peak place marketing: My. A Research Agenda for Place Branding, p.301.
Bianchi, A., 2020. Driving consumer engagement in social media: Influencing electronic word of
mouth. Routledge.
Al Khalili, M., 2018. Barriers Impacting Social Media Marketing in Industrial B2B
Organizations. Robert Morris University.
Leroi-Werelds, S., 2021. Conceptualising Customer Value in Physical Retail: A Marketing
Perspective. In The Value of Design in Retail and Branding. Emerald Publishing
Limited.
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Gao, F., 2020. Cause marketing: Product pricing, design, and distribution. Manufacturing &
Service Operations Management, 22(4), pp.775-791.
Belasen, A.T. and Belasen, A.R., 2019. The strategic value of integrated corporate
communication: Functions, social media, and stakeholders. International Journal of
Strategic Communication, 13(5), pp.367-384.
Online
Primark Shop, 2022 [Online] Available Through <https://www.primark.com/en-gb>
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