MBA BEM 702: Primark Marketing Strategy: Analysis and Recommendations

This report provides a detailed analysis of Primark's marketing strategy, examining its approach to market segmentation, competitive positioning, and the marketing mix elements (price, place, promotion, and product). The report includes a situational analysis utilizing the 3C model, SWOT, PESTEL, and Porter's Five Forces analyses to assess Primark's internal and external environments. It explores Primark's corporate social responsibility initiatives and concludes with recommendations for future marketing strategies and growth potential, particularly addressing the need for online presence. The report highlights Primark's unique position as a value retailer and its expansion into new markets, like the USA, while considering the impact of external factors such as Brexit and currency fluctuations. Appendices provide additional supporting data, including marketing consensus maps, product life cycles, and various matrix analyses.