Business Report: Primark's Strategies and Recommendations

This report provides a comprehensive analysis of Primark, a UK-based global retailer. It begins with an introduction to the company and an overview of its operations, followed by a PESTLE analysis to assess political, economic, social, technological, legal, and environmental factors impacting Primark. A SWOT analysis then evaluates its strengths, weaknesses, opportunities, and threats. The report identifies key problems in human resource management, operations, marketing, and accounting, exploring the challenges faced in each area. It then discusses the resources of data, models, and theoretical concepts used in the analysis, including primary and secondary sources, and research methodologies like Six Sigma. The report concludes with recommendations for Primark to address the identified issues and improve its business performance, emphasizing innovation and strategic planning.