Presentation: Primark's Sales Strategy Through New Sports Product Line

This presentation discusses Primark's strategy to improve sales and profits through the launch of a new sports line. The presentation identifies the reasons for Primark's recent struggles with sales and profits and highlights the new sports line designed for a diverse customer base encompassing various genders, tastes, and ages. The products include sports shoes, apparel, and accessories. The target market focuses on middle-income groups, specifically men, women, and children. Major competitors include Sports Direct, Puma, Nike, Adidas, and Reebok. Primark plans to employ diverse marketing techniques to attract customers from its target market. The presentation concludes with a list of references supporting the research.

Task Two

Introduction
 In last few years, Primark is not able to generate adequate
sales, profits and there are various reasons behind the same.
 This presentation highlights new sports line which Primark is
going to launch for customer from diverse gender, taste and
age.
 One of the major reason why the brand has decided to launch
new products line is to increase its sales and profits.

Products

Contd...
 Sports shoes
 Accessories
 Apparels

Target market and customers
 Primark will be targeting people which fall under the middle
income group.
 Along with this, the organization is going to target three major
segments which are men, women and kids

Major competitors
 Sports direct
 Puma
 Nike
 Adidas
 Reebok

Strategies of selling
Primark will be adopting various kind of tools and technique in
order to attract customer from its target market.

References
Schneider, J., Schafer, H. and Homeburg, C., 2012. Sales Excellence: Systematic Sales
Management. Illustrated ed. Springer Science & Business Media.
Johnston, M. W. and Marshall, G. W., 2013. Sales Force Management: Leadership, Innovation,
Technology. Routledge.
Honey, E. D., Ford, J. B. and Simintiras, A. C., 2003. Sales Management: A Global Perspective.
Psychology Press.
Thome, A. M. T. And et.al., 2012. Sales and operations planning and the firm performance.
International Journal of Productivity and Performance Management. 61(4). pp.359-381.

Thank You