Primark's Marketing Strategy: An Examination of STP and the Mix

This presentation provides an overview of Primark, a UK-based retail company, and analyzes its marketing strategies. It discusses the company's background, mission, and its approach to segmentation, targeting, and positioning (STP). The presentation details Primark's market segmentation based on customer desires and requirements, its focus on fashion-conscious individuals for targeting, and the elements of its marketing mix, including product, pricing, place, promotion, process, people, and physical evidence. The analysis concludes with recommendations for maintaining focus on company aims and objectives through effective marketing strategies, highlighting the importance of STP in achieving these goals. The document references academic sources to support its analysis and recommendations.

MARKETING

TABLE OF CONTENTS
• INTRODUCTION
• COMPANY OVERVIEW
• STP of Primark
• Marketing mix of Primark
• CONCLUSION
• RECOMMENDATION
• REFERENCES

INTRODUCTION
• The presentation is based on marketing that defines as promoting goods and services in
order to increase their products, in this I will discussed segmentation, targeting and
positioning in regards to Primark. In which it refers to segmented marketing is procedure
of segregating wider customer or company market, that comprise of existing and
probable consumers into subdivision of customer depend on few types of nature of its.
Whereas targeting and positioning is related to target firm or customer in order to attain
targets of firm and determine product is in relation to other goods or services or not.

COMPANY OVERVIEW
• Above presentation is based on Primark company which is located in UK and served
under different areas that are Austria, Belgium etc. Firm was founded in 13 June, 1969. It
is primarily a retail firm, and leading as an Irish fast fashion and assistant of British
processing of food and retailer company. Mission of these company is to give customers
high quality of products that value prices of cost. Its headquarters in Ireland where all
process takes place if any problem or related to other things addressed.

STP OF PRIMARK
• Segmentation-
• In context to Primark, segmented team of market in which customer shares same desire and
requirement.
• Targeting-
• It target fashion apprehensive peoples in order to build more infrastructure of this company.

MARKETING MIX OF PRIMARK
• As part of a global marketing plan, a marketing mix contains various sectors of emphasis.
• Product
• This is an item or service developed to meet customers' requirements and desires.
• Pricing
• The good selling price indicates the ability of consumers to pay for the products they desire.

Continues..
• Place
• Place basically is the determine location for the company product to sell their
products in different region and according to the customer needs and desire.
• Promotion
• In terms of companies promotion is basically define as promoting their
companies product and increase company brand image in the market.

CONTINUES..
• Process
• Set of actions that lead to product advantages." A procedure might be a sequence of tasks
performed by an individual in their role.
• People
• It proposes the service staff which is the company's representative or people components
that are involved in the service industry.

• Physical evidence
• Physical evidence is reference to the physical appearance of the companies
stores and their brand environment around the company

CONCLUSION
• This presentation has been summarizing of overview of firm under which their
location, sectors and aims of company.
• Recommendation
• It has been recommended that using of marketing strategy plan of segmentation,
targeting and position helps in maintaining focusing on their aim and objectives in
relate to company

REFERENCES
• Agnihotri, A. and Bhattacharya, S., 2020. Primark Stores Limited: Low-cost Strategy and Sustainability
Initiatives. Ivey Publishing.
• Ali, B.J. and Anwar, G., 2021. The Effect of Marketing Culture Aspects of Healthcare Care on Marketing
Creativity.Ali, BJ, & Anwar, G.(2021). The Effect of Marketing Culture Aspects of Healthcare Care on
Marketing Creativity. International Journal of English Literature and Social Sciences. 6(2). pp.171-182.
• Camilleri, M.A., 2018. Market segmentation, targeting and positioning. InTravel marketing, tourism
economics and the airline product(pp. 69-83). Springer. Cham.