Primatech IT Consultancy Report

This report analyzes Primatech, an IT consultancy firm serving retail ecommerce startups. It examines their dual brick-and-click operation model, detailing their physical presence in the US and online services via website and app. The report explores the balance between these operations, highlighting the advantages and challenges of both. Technological aspects are covered, including hardware and software used for online services and networking, such as web servers, databases, IP addresses, and domain names. The impact of ecommerce on Primatech's sales and the associated risks (security threats, legal issues) are discussed. Finally, recommendations are provided to leverage ecommerce effectively while mitigating potential threats.

Introduction
The Primatech is an IT consultancy firm which provides consulting services to the retail
customers. The company engages in supporting small startup an ecommerce system in order to
make them stable by earning sustainable profits.
Brick operation
The company is having physical presence in the United States. The company provides face to
face service to the customers by supporting them growing their ecommerce business. The
company provides various consulting services such as process safety management, cyber
security, hazard identification, process hazard analysis, risk management program, and siting.
The company operates its brick operations in the USA. The company is having two branches.
Click operation
The company also provides its consulting services through online mode which enable to consult
the ecommerce startups through online mode also. The company is having website and mobile
phone app in order to provide service through click button service as well. It helps to provide the
services to the wide range of customers who are not able to come at the office. The online
services of the company are operated through website and apps.
Balancing of click operation over brick operation
The company is providing both brick and click services to the customers in order to give high
quality of services to the customers. The company is balancing operations of both brick and click
which is necessary in order to operates in an effective manner. The company is providing similar
services through brick and click services. The operations of virtual and physical presence are
very necessary in order to promote the brand in the eyes of the customers. The increase in the
trend of online service add competitive advantage by providing g services through chat room,
video with an advisor which provide similar experience as they receive in the brand. But the
trend of online services could be the ongoing disruption for the traditional offline services of the
company. So the company is balancing both the operations in order to provide convenience to its
customers.
Technologies
Brochure-1
The company is using various hardware and software technologies in order to provide excellent
consulting services to its customers. The technologies used by the company include web servers, web
authorizing tools, database systems, server software, and browser. The web server enables to provide

webpage to the customers which help to provide online services to the customers. The web server acts as
a communicator between the company and client in order to deliver information of the company and
services to the customers. The company is using web browser which is a software application used by the
company for traversing, presenting and retrieving information on the World Wide Web. The database
system is used to record the data in order analyze the data for improving the level of customer satisfaction
by amending the services. The server software is used by the company which provides various
functionalities which includes sharing of data, providing online service to the customers and others. The
company is also using web authorization tools for presenting the webpages.
Brochure-2
The company is using various technologies in order to provide networking services to the
company. The technologies includes IP address, domain name, multiple registration of domains,
download sped and browser and platform compatibility. The IP address is defined as the internet
protocol adders which is a numeric label given to the particular computer and it is used in the
participating in networking of computer so that the internet can be accessed by the user. The
company is using latest version which is IPv6. The domain name is defined as the part of
network address which enables to determine the belonging to the specific domain. It is formed by
the procedure and rules of the DNS (domain name system). The registration of domain name is
generally administered by registrars of domain name. The company is using highest download
speed which is 43 terabits per second. The speed of download is defined as the total bandwidth in
contrast of data transmission. The platform is defined as the hardware or software which is used
by the company to host an application. The company is using operating system which enables to
coordinate the program used within the organization.
Impact of ecommerce
The growth of ecommerce is rapidly increasing which impacts on the sales volume of the company. The
positive impacts of ecommerce includes global marketplace by enabling the service across the globe.
The ecommerce also provide trading facilities 24/7 which provide convenience to the users. It also helps
to promote the brand in the eyes of the customers globally through social media, web page, and others
which require low start-up for the companies and it increase the profit margin of the companies. It also
helps to collecting customer data which can be further used by the company for analyzing the customer
taste and preference. It also becomes the alternate source of income by providing online services to the
customers or cost of promotional activities. However the negative impact of ecommerce includes
security issues such as hacking, cyber threat and others. Other negative impact of ecommerce includes
customer trust, lack of human trust, international legislation, and product related queries. The
international laws are different from legal system based on the state which create problem for the
companies in trading globally.

Recommendations
The ecommerce provide various tools to promote the brand in eyes of the customers
Analysis of issues
The various threats are faced by the company which includes backdoors, denial of service attack,
direct access attack, eavesdropping, spoofing, tampering and others. The
Analysis of methods