Principles of Analytics in Business Development: Data Analysis Report

This report delves into the principles of analytics within business development, emphasizing the importance of evidence-based practice, timely, ethical, and accurate data, and effective data measurement. It explores qualitative and quantitative data usage for informed decision-making, highlighting the role of organizational policies and procedures in supporting appropriate choices. The report further examines the significance of internal and external customer relationships, value creation, and the benefits of a customer-focused attitude. It also discusses the use of social media for improved communication and collaboration within the workplace. Additionally, the report includes a practical data analysis task, reviewing raw numerical data, identifying themes and patterns, calculating working days lost, projecting average losses, and assessing payroll costs related to absenteeism. This document is available on Desklib, a platform offering a wide range of study tools and resources for students.

Principles of Analytics

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
A.C. 1.1 Evidence based practice and its application in company along with example.............3
A.C. 1.2 Importance of using data within company and reasons for data to be timely, ethical
and accurate.................................................................................................................................4
A.C. 1.3 Two different types of data measurement used by people professional and support to
effective decision making...........................................................................................................5
A.C. 1.5 Organisational policy, procedure and other evidence for support of appropriate
choice of decision........................................................................................................................6
A.C. 2.1 Internal and external customer whom people professional work with.........................7
A.C. 2.2 Creating values as people professional and benefits of providing values....................8
A.C. 2.4 Work of people professional perform benefits the company.......................................9
A.C. 2.3 Social media use for internal and external workplace to improve communication....10
A.C. 2.5 Achieving and maintaining customer focused attitude...............................................11
TASK 2..........................................................................................................................................13
Reviewing set of raw numerical data........................................................................................13
Providing analysis of data and identifying themes and patterns...............................................13
Calculating working days lost...................................................................................................15
Projected average loss...............................................................................................................15
Calculating the cost of pay assuming all absentees..................................................................16
REFERENCES..............................................................................................................................17
APPENDIX....................................................................................................................................18
Reviewing set of data................................................................................................................18

INTRODUCTION
TASK 1
A.C. 1.1 Evidence based practice and its application in company along with example
Example

Organisational data- customer feedback is recorded as evidence and is being used in future
reference.
Scientific data- scientific literatures are being used then this provides a good base for the
effective analysis of secondary data.
Stakeholder perception- for instance, the perception of stakeholder will assist in effective
decision of business which in turn will improve the working of business.
A.C. 1.2 Importance of using data within company and reasons for data to be timely, ethical and
accurate
For the effective working of the data it is essential that proper and clear use of data being
undertaken by the companies. The first reason is that when the effective data is undertaken by
the companies then this results in effective decision making. Thus, this is the major reason for
which it is essential for business to take proper use of data. Along with this the data also assist
the companies in analysing the past trends and way in which performance of company is being
undergoing. Hence, this change and trend can only be identified with the use of past data and
information only (Ewing, Men and O’Neil, 2019).
In addition to this, second reason for data being important within the companies is that it
will assist the company in identifying the areas in which company need to improve working.
This is particularly because of the reason that when the data is available then only company can
analyse that whether the performance of company has decreased or increased. Hence, this will be

assistive to the company in analysing the fact that overall whether the company has increased its
performance or not.
Along with this it is also very important for the businesses that all the data must be
timely, accurate and ethical. The reason underlying this fact is that when the data will be correct
and fair then only this will outline a clear and evident picture of the company and its working.
Hence, this will assist company in taking proper and effective decisions of the business.
A.C. 1.3 Two different types of data measurement used by people professional and support to
effective decision making
Qualitative data- it is the one which assist the person in measuring the outcome on basis
of some characteristics or attributes which cannot be quantified. For any company it is essential
that they implement qualitative aspect for decision making. For instance, the data relating to
qualification of employees can be used in order to analyse that which type of management role
will be suitable to the employees. The reason underlying this fact is that when the management
will know the knowledge base of the employees then it will be easier to allot work to employees
(Kryscynski and et.al., 2018).
Quantitative data- this involves using the numeric information and facts and figures in
order to take the decision for the betterment of the business. analysing and taking the decision

based on the numeric data will assist in providing more clear picture of business and results in
good and effective decision. The company will undertake the use of different types of data like
the past record of sales. Hence, this will be assistive to Verdant Leisure as this will improve the
knowledge of company that they can use the data for predicting future sales. This will provide a
base to company that how they have to manage and attain the new projected sales for future
period of time.
A.C. 1.5 Organisational policy, procedure and other evidence for support of appropriate choice
of decision
Organisational policy and procedure outlines the rules and regulations which company
has to follow in order to manage the business activities. these policies and procedures need to be
followed by the each and every employee of the business. the compliance with all these policy
and procedure will result in effective attainment of objectives of business and effective decision
making. All these organisational policies, procedures and other sources are used as evidence by
Verdant Leisure. All these evidence will be used by Verdant Leisure in taking proper and
informed decisions (Cho and et.al., 2017). The reason underlying this fact is that when company
creates proper policies then this will provide a base to company to take proper decision and
action.
For instance, there is a credit policy that is all the credit sales need to be cleared in
maximum 10 days. Thus, in case any customer is not paying the amount in 10 days then related

actions will be taken by Verdant Leisure. The policy was made of 10 days and with help of this
evidence, company is in position to take some action against the consumers who are not paying
off the payment.
In addition to this, also in case there is any misconduct being done by employee at the
workplace then this will also be treated with help of organisational policies. This is pertaining to
the fact that in organisational policy all the guidelines are present that in case any employees will
be misbehaving or misconducts then what action can be taken.
A.C. 2.1 Internal and external customer whom people professional work with
For company to be successful it is essential that they take care of both internal and
external stakeholders. Keeping the internal stakeholder is essential for the effective working of
the company. For example, if employees of company that is internal stakeholder will not be
satisfied then this will affect the overall working of Verdant Leisure. The reason underlying this
fact is that employees are the one who actually works and if the working will not be proper then
this will be affecting the operations of company (Brink, Palmer and Costigan, 2018).
In the similar manner it is also essential for company to effectively manage external
stakeholders of company. For instance, this can be seen as when suppose supplier of the
company are not happy with organisation then this will be affecting the working of company to a

great extent. The reason underlying this fact is that when supplier will not be happy with
company then operations will not be completed on time.
A.C. 2.2 Creating values as people professional and benefits of providing values
Creating value for the organisation is being defined as the fact that when business uses all
its resources and work in order to create something valuable for the consumers. The reason
underlying this fact is that if the company is not creating any value then this will not attract
majority of the consumers. Hence, it is essential for the business that they create proper value
within the business as this will attract the consumers. The major benefit of creating value to the
people and organisation is that this will increase the sales of the company. this is particularly
because of the reason that when the value of product will be increased then automatically this
will result in increase in sales of the company. Thus, this is the major benefit which is being
faced by Verdant Leisure as this will increase operational efficiency of the company. Moreover,
when company will create value then automatically the goodwill of the company will also
increase (Kryscynski et al., 2018).
For instance, Verdant Leisure is undertaking the use of good quality services in order to
attract the consumers. Hence, this good quality services will definitely attract the consumers and
as a result of this sales of company will improve.

In the similar manner, Verdant Leisure is undertaking the use of latest technology and
this creates value in mind of consumers. This is pertaining to the fact that when latest technology
is being used then this will improve the working of company as consumer will find more value.
A.C. 2.4 Work of people professional perform benefits the company
With the analysis it is clear that use of positive organisational culture is an example of
good practice as this will increase the working efficiency of the company to a great extent. Thus,
this will improve the overall working and culture good and coordinated which in turn will result
in effective development of business.
Along with this another example good practice is collaboration working and this is
essential for successful working of the company. the reason underlying this fact is that when
coordination and collaboration will be high then this will improve the working of the company in
better and effective manner (Noviantoro and et.al., 2020).
This benefits others within the company as it improves the overall working of the
company and also assist in development of business. the major benefit for Verdant Leisure in
implementing the good practice is that it will increase the efficiency of employees. As a result of
this all the business activities will be attained and profits will be increased. Another benefit to
Verdant Leisure is that it will increase knowledge and skills of employees in company.

A.C. 2.3 Social media use for internal and external workplace to improve communication
The use of social media platforms is very important for the company as it enhances the
work practices in proper and effective manner. This is a good tool for internal and external
communication and will improve workplace working.
For example, Verdant Leisure uses the social media platform like Facebook in order to
take feedback from consumers. Thus, this will assist Verdant Leisure in evaluating the views and
opinion of consumer and make necessary changes as per requirement of consumers. But the
major risk associated with using social media is that if any consumer provides a negative review
then it might affect working in negative manner (Ewing et al., 2019).
Another example, outlines that Verdant Leisure can also organize some online events or
quiz in order to attract the consumers. This will assist the company in stimulating the consumer
to attempt the quiz and earn vouchers and come to Verdant Leisure.
The positive aspect relating to the use of social media is that it provides a wide coverage
of consumers without much efforts. This is pertaining to the fact that many of the consumers
undertakes the use of social media and these quiz will definitely attract them.
However, on the other side, the risk associated with use of social media is that company
has no control over the consumer sharing the views of them. Hence, Verdant Leisure will not be

having any control over the consumers sharing their views and this can result in negative
publicity.
A.C. 2.5 Achieving and maintaining customer focused attitude
For success of the business it is essential that the employees have a customer focused
attitude. The reason pertaining to the fact is that when the employees will be focusing on the
satisfaction of consumer then this will result in increasing sales of the company. Hence, for
Verdant Leisure as well it is necessary that all the employees have a customer focused attitude
(Osman, 2019). This is necessary for improving satisfaction level of consumer so that sales of
company will increase. When high quality services will be provided to the consumer then this
will increase sales of the company. Hence, for this it is essential that the employees first try to
understand the requirement of the consumer and then make the products according to that.

TASK 2
Reviewing set of raw numerical data
Attached in appendix
Providing analysis of data and identifying themes and patterns
The key theme within the analysis is to analyse the quality of work which is being carried
on within the business. the reason underlying this fact is that in case quality of work will not be
good then people will not be working in proper and effective manner and this will result in not
attaining the business objectives. With the evaluation of data, it is clear that when asked for
policy of providing flexi time it was analysed that in in research and design department 73.8 %
of respondent strongly agreed that company is providing flexi time. In against of this,
Absence rates over a three-month period
Department
Hours lost
through
absence
Average
hourly
rate
3)
Working
days lost
4) Projected average cost of
working days over a 12-month
period
5) Costs of pay
during the 3-
month period
Research &
Design 1876 35 250 999 65660
Administration 237 12.5 31.6 123.6 2962.5
Marketing 20 28 2.6 10.39 560
Total 75.5 284.2 1132.99 69182.5

With the evaluation of the above table it is clear that total hours lost in research and
design is 1876 and this is maximum. On the other hand, the least hours lost through absence is
20. Moreover, the total of working days lost is 250 for Research and design and 31.6 for
administration and 2.6 for marketing.
Calculating working days lost
Here in the present case it is assumed that there are total of 5 working days in a week as
Saturday and Sunday is off. Along with this it is provided that every employee is working for 7.5
working hours per day. This is calculated by dividing total working hours by number of working
days that 37.5 / 5.
Research and Design
1876/7.5 = 250 days by 380 employees
Administration
237/7.5 = 31.6 days by 61 employees
Marketing department
20/7.5 = 2.6 days by 18 employees
Projected average loss
Research and design
(250/ 3) * 12 = 999
Administration
(31.6 / 3) * 12 = 126.4

Marketing
(2.6/ 3) * 12 = 10.4
Calculating the cost of pay assuming all absentees
Research and design
1876*£35.00 = £65,660
Administration
237*£12.50 = £2962.5
Marketing
20*£28.00 = £560

REFERENCES
Books and Journals
Brink, K. E., Palmer, T. B. and Costigan, R. D., 2018. Business school learning goals:
Alignment with evidence-based models and accreditation standards. Journal of
Management & Organisation. 24(4). pp.474-491.
Cho, M., and et.al., 2017. Evaluating the effect of best practices for business process redesign:
An evidence-based approach based on process mining techniques. Decision Support
Systems. 104. pp.92-103.
Ewing, M., Men, L. R. and O’Neil, J., 2019. Using social media to engage employees: Insights
from internal communication managers. International Journal of Strategic Communication.
13(2). pp.110-132.
Kryscynski, D., Reeves, C., Stice‐Lusvardi, R., Ulrich, M. and Russell, G., 2018. Analytical
abilities and the performance of HR professionals. Human Resource Management. 57(3).
pp.715-738.
Noviantoro, R., and et.al., 2020. Did Quality Management System ISO 9001 Version 2015
Influence Business Performance? Evidence from Indonesian Hospitals. Journal Scopus.
Osman, A. M. S., 2019. A novel big data analytics framework for smart cities. Future Generation
Computer Systems. 91. pp.620-633.

APPENDIX
Reviewing set of data
Research and
Design (based
on 412
employees, 22
did not take
part in
survey)
Number
of
people
Agree
or
strongly
agree
Number
of
people
neither
agree
nor
disagree
Number
of
people
disagree
or
strongly
disagree
Agree
or
Strongly
Agree
%
Neither
agree
nor
disagree
%
Degree
or
strongly
disagree
%
It’s difficult to
fulfil
commitments
outside my
work because I
spend too
much time on
my job.
187 52 151 47.9% 13.3% 38.7%
The
organisation
provides flexi-
time.
288 92 10 73.8% 23.6% 2.6%
I’m allowed to
work from
home.
347 20 23 89.0% 5.1% 5.9%
I’m aware that
that the
organisation
has the
opportunity to
job share.
9 8 373 2.3% 2.1% 95.6%
I have scope to
use my own
initiative in my
job role.
384 6 0 98.5% 1.5% 0.0%
I’m provided
with the
opportunity to
develop my
skills.
377 10 3 96.7% 2.6% 0.8%
My line
manager
values the
work I do.
302 40 48 77.4% 10.3% 12.3%

I feel secure in
my job role. 270 26 94 69.2% 6.7% 24.1%
I’m expected
to complete
my work
outside of my
contracted
hours.
388 1 1 99.5% 0.3% 0.3%
Absence rates
in my
department are
low.
289 98 3 74.1% 25.1% 0.8%
Administration
(65 employees,
4 employees
did not
participate)
Number
of
people
Agree
or
strongly
agree
Number
of
people
neither
agree
nor
disagree
Number
of
people
disagree
or
strongly
disagree
Agree
or
Strongly
Agree
%
Neither
agree
nor
disagree
%
Degree
or
strongly
disagree
%
It’s difficult to
fulfil
commitments
outside my
work because I
spend too much
time on my job.
58 1 2 95.1% 1.6% 3.3%
The
organisation
provides flexi-
time.
4 0 57 6.6% 0.0% 93.4%
I’m allowed to
work from
home.
0 18 43 0.0% 29.5% 70.5%
I’m aware that
that the
organisation has
the opportunity
to job share.
8 3 50 13.1% 4.9% 82.0%
I have scope to
use my own
initiative in my
job role.
3 49 9 4.9% 80.3% 14.8%

I’m provided
with the
opportunity to
develop my
skills.
21 5 35 34.4% 8.2% 57.4%
My line
manager values
the work I do.
18 18 25 29.5% 29.5% 41.0%
I feel secure in
my job role. 51 4 6 83.6% 6.6% 9.8%
I’m expected to
complete my
work outside of
my contracted
hours.
61 0 0 100.0% 0.0% 0.0%
Absence rates
in my
department are
low.
3 0 58 4.9% 0.0% 95.1%