Principles of Marketing Report: Moscow App Marketing Strategies

This report provides a comprehensive analysis of marketing principles, focusing on the application of these principles to a hypothetical 'Point and Know' app designed for tourists in Moscow. The report begins with an introduction to marketing and its importance in business, particularly within the tourism industry. It then delves into key marketing concepts, including the marketing mix (product, price, place, promotion), and provides a business situation analysis. A significant portion of the report is dedicated to developing a marketing mix plan for the app, including objectives, budgeting, unique selling propositions, target market identification, and distribution channel analysis. The STP (Segmentation, Targeting, Positioning) process is also thoroughly examined, with a focus on identifying the target market as young, tech-savvy tourists. The report considers the competition and suggests strategies to position the app effectively. A Gantt chart is included to illustrate the Marcomms (marketing communications) plan. The report concludes by summarizing the key findings and reiterating the benefits of the app and its marketing strategies, supported by relevant references to marketing literature. The report highlights the importance of marketing in increasing sales, adding value to services, and attracting customers. This report offers valuable insights for students seeking to understand and apply marketing principles to real-world scenarios.