Principles of Marketing (MG412): 4Ps Analysis of Energy Drink Brands

This report offers a comparative analysis of the marketing strategies employed by Red Bull and Lucozade Energy, focusing on the application of the marketing mix (4Ps: product, price, place, and promotion) and the STP model (segmentation, targeting, and positioning). The report explores how each company differentiates its product offerings, establishes pricing strategies, manages distribution channels, and implements promotional campaigns. Furthermore, it delves into the STP model to understand how each company segments its target market, identifies specific customer groups, and positions its brand within the competitive landscape. The analysis highlights the strengths and weaknesses of each company's marketing approach, providing insights into their success in the energy drink market. The report concludes with a summary of the key findings and references relevant academic sources.