Report: Marketing Principles Applied to Morrison's Retail Business

This report analyzes Morrison's, a major UK retailer, applying principles of marketing. It begins with an overview of the company, including its history and business model. A SWOT analysis is conducted to evaluate Morrison's strengths, weaknesses, opportunities, and threats. The report identifies key service marketing challenges, focusing on customer service and competition. Recommendations are provided to address weaknesses and threats, including investment in research, innovation, and IT, along with staff training and innovation in the managerial framework. The report concludes that marketing principles are crucial for business development and that competitive analysis is essential for success. The report references relevant academic sources to support its analysis.

Principles of
Marketing

Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Overview of the chosen organization..........................................................................................3
SWOT analysis............................................................................................................................3
Key service marketing challenges...............................................................................................5
Recommendations........................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
In the management, the environmental analysis will support the management to
determine external and as well as internal factor that will have a positive and as well as negative
impact on the management (Behera, and et.al., 2022). By managing several factors such as
technology it will have an impact on available potential opportunities and as well as threads. The
management consider this report is Morrison that deals in the retail sector. The management
covers the situation of SWOT analysis that will have an impact on the business of management.
TASK
Overview of the chosen organization
The respective management Morrison is dealing their management in the clothing, food
in drink, patrol books and many more. The business or management was established by William
Morrison in the year of 1899. It is an oldest supermarket in the retail sector within the United
Kingdom. It is ranked on fourth largest series of the supermarket in the United Kingdom. It have
suitable fundamental aim of the management is to manage their effective food good at affordable
cost (Ghenova, 2022). It have effective vision to manage their experience also to create
innovation section by which they can offer flexible and as well as more environment to the
customer and offer effective packaging services to them. The mission of respective management
is to make and provide their products by which respective in devotional can for them with
reasonable price.
SWOT analysis
SWOT analysis is termed as the strategic plan that are utilised by the respective
management to examine and evaluate global strength, weakness opportunity and as well as
thread in respect to face the challenge and as well as execute and efficient term of sections. Such
components are as explained below -

 Strengths - Strength is term as an internal factor that offers every benefits to the business
of management and as well as to their competitors. The respective management as a
supermarket series in the United Kingdom that have several terms of aspect by having
effective market share in the field of market place. They are dealing with several online
platforms who are promoting them with general retailing facilities that are the
fundamental strength of the business. As a respective management involve employees
over 90,000 to present managerial operations as effectively. The respective management
have potential groups and experience to individual who are leading their workers towards
accomplishing their common target. The managerial conduct efficient advertisement
promotional techniques that can improve the brand awareness and maintain this strength
of the business. Management also managers several effective term of products and
improve it with new innovation in front of their customers. All such factor will help the
Morrison to gain several competitive benefits on another challengers.
 Weakness - Weakness is termed as the internal insufficiencies or managerial section that
require enhancement (Gossen, and Kropfeld, 2022). As there are several components
that can rise the cost of food goods as across the work that will have an impact on
respective management to sell managerial goods on effective as their higher term of
challenges in the retailing sector that will have an impact on the performance and as well
as market share of the business. Their respective management which are managing
operating market value and have less time of food sector that will have an impact on the
profitability sector of business.

 Opportunities - Opportunity are term to be the external factor that offers a management
to maintain several comparative benefits other than challengers. Respective management
can exchange management by entering the new field of market place of emerging
businesses by managing their activities of joint venture and as well as other partnership
criteria in respect to expose new field of market and make sure management development
and advancement. As they are several strategies that are executed by the respective
management that facilitate to open the outlet for 24*7 and support to increase managerial
sales also. The management extend their organisation by opening outlets in developing
economies like Africa and as well as Asia. Management developed several online
platforms that offers them height and term of opportunity for managing their market
share.
 Threats - As they are several challenges and as well as thread that are face while
respective management that will have an impact on the performance. In the present
comparative managerial environment it involved globalisation that present several
threads to the business (O'Reilly, and et.al., 2022). As their height and of challenges in
the business of management that have to face by their leaders and by this it will get
affected on the respective functions and as well as operations of the business. As their
competitors like Tesco, ASDA and so on that offers quality of goods and as well as
facilities to their consumer. It will have an impact on pricing approaches of the
Morrison’s.
Key service marketing challenges
 Customer - Consumer are the part of the business of management with several action that
are presented by respective management to offer effective qualitative goods and as well
as facilities to the consumer to meet the requirement and as well as demands. The
respective management offers several sections to consumer respect to influence in as well
as retain their consumer for the aim of producing high term of turnover and as well as
profit ability (Perkin, 2022). As there as a sections of the marketing strategy that are
executive management to influence consumer and try to retain the present consumer for
longer period of time by satisfying the requirement and as well as demands in the field of
the United Kingdom, the market consumer are concentrate on the quality and as well as

facilities. By which is the Morrison provide several sorts of sales and value added
facilities to consumer.
 Competitors - The challenges are most efficient factor that will have an impact on
managerial strategy that is term to be the challenge of the respective management full star
respective management evaluate all competitors and as well as their strategies to maintain
seven comparative benefits. As their several leading supermarket series in the United
Kingdom like TESCO, ASDA and many more (Quyen, 2022). It conduct the SWOT
analysis then executive several terms of approaches in as well as plan of action to offer
quality of goods to their consumer over their competitors.
Recommendations
From the above following report there are some of the recommendations on Morrison’s.
By this it can overcome several term of weakness in as well as threads and can manage their
opportunities and as well as strength in the business of management in an effective and as well as
an efficient manner.
 It has been advised to the respective management of Morrison that they should finance a
wider level of amount in the research and as well as innovation sections that are recently
lacking in offering several terms of facilities with new technology sections and as well as
effective term of criteria’s. It also should enhance the outbound logistic and as well as
also frames and will terms of checking out services that will support the respective
management to complete with their challenges in an effective and suitable manner.
 It also enhance the several sections to make efforts and as well as hard terms to enhance
the information technology by which the respective business of management become
capable and fully satisfied to take the available opportunity at global field.
 Respective management of Morrison in should offer and affected term of a training
services by which there staff faculty can perform the task with new terms of software by
increasing the knowledge and as well as abilities in the contemporary working technique
and as well as application software as suitably and properly (Van Hierden, Dietrich, and
Rundle-Thiele, 2022).
 The respective business of management should maintain the criteria of creation in as well
as innovation in the field of managerial framework of structure that can complete with the

future managerial framework that can also support the respective management to extend
their business functions in an effective and efficient manner.
CONCLUSION
From the above mentioned report it has been concluded that, marketing management principle
please significant role in managerial development and advancement. Management concentrate on
target in market please section to extend the management in another field. As every techniques
that are utilised by the management to evaluate internal marketplace. As there are several section
in the business of management to execute their business in as well as strategies. The competitive
and analysis can improve the understanding of management that are linked with competitive
business situation that offers section to gain several cooperative benefits.

REFERENCES
Books and Journals
Behera, R.K., and et.al., 2022. Cognitive computing based ethical principles for improving
organisational reputation: A B2B digital marketing perspective. Journal of business
research, 141, pp.685-701.
Ghenova, S., 2022. Planning proces optimization of product assortment in the frame of the
marketing activity of enterprise. Image.
Gossen, M. and Kropfeld, M.I., 2022. “Choose nature. Buy less.” Exploring sufficiency-oriented
marketing and consumption practices in the outdoor industry. Sustainable Production
and Consumption, 30, pp.720-736.
O'Reilly, N., and et.al., 2022. Canadian Sport Marketing. Human Kinetics.
Perkin, N., 2022. Agile Marketing: Unlock Adaptive and Data-driven Marketing for Long-term
Success. Kogan Page Publishers.
Quyen, N.T.A., 2022. The impact of marketing on activities of Vietnam arts and cultural
organizations. Linguistics and Culture Review, 6(1), pp.99-109.
Van Hierden, Y., Dietrich, T. and Rundle-Thiele, S., 2022. BUILD: a five-step process to
develop theory-driven social marketing interventions. Journal of Social Marketing,
(ahead-of-print).