MAR001-1: Principles of Marketing - Application Development Report

This report delves into the principles of marketing through a case study centered around the 'My Moscow' application, a startup in the tourism sector. It outlines the application's development plan, targeting both residents and tourists in Moscow, with a focus on youth. The report includes an analysis of the target market, considering geo-demographics and lifestyle segmentation within Moscow. It assesses the competitive landscape and recommends marketing mix strategies, including TV advertisements and publicity, to gain a competitive edge. The report emphasizes the importance of marketing principles in business, particularly in attracting customers and increasing revenue, concluding with recommendations for effective marketing practices. The report also references several marketing-related books and journals.

Principles of
marketing

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Application development and its plan.........................................................................................3
Target market for application in tourism.....................................................................................3
Research for segmentation in Moscow (Geo demographics, lifestyle).......................................3
Competition analysis and choosing the best strategy for application..........................................4
Marketing mix recommendations for application (TV ads, publicity)........................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Marketing principles play an important role by setting essential guidelines and
regulations in order to control several marketing activities of a business. Principles of marketing
are very much important for a business to be adopted in a significant manner in order to gain
competitive advantage in a business (Kotler, 2017). In this report analysis of a case study is
performed to understand necessary aspects of marketing in a precise manner. This report
contains application development and related plan to application as a start up company in the
tourism market. In this report assessment of target market is taken into consideration in Moscow.
MAIN BODY
Application development and its plan
In this report application which is being developed is named My Moscow which is created
by a newly start up company named Moscow tourism private limited. The application
will be available on IOS and android play store so that it can be downloaded by most of the
users. The cost which is involved in the development of this application will be around
2500 Pound Sterling which is an optimum cost to start an application. Development of
application will be done by professional information and technology experts in order to
secure operations and functioning of the application in a smooth manner. In order to
facilitate the supply of application, the company will majorly focus on quality production.
Target market for application in tourism
My Moscow application is designed for people who are living in Moscow and people who
come from abroad to visit Moscow. The target market of the application will be mainly youth as
they love tourism and travelling in a precise manner. In order to get attention of target market in
a precise manner, Moscow tourism private limited will perform essential publicity and
advertisement of the application to target market (Coşa, 2019). It is not easy to attract customers
from the target market because of several competitors at marketplace.
Research for segmentation in Moscow (Geo demographics, lifestyle)
In Moscow, target customers for My Moscow application is youth and the young people
who come to visit Moscow for travelling. The geo demographic situation of Moscow is effective
in attracting large number of tourists from all over the world in a precise manner. In the recent

times the tourism related activities in Moscow are increasing as the government is mainly
concerned to support tourism related activities in the city. The tourism related activities and their
promotion is very much important in order to increase number of tourists at a particular place. It
is essential in the era of stiff competition between several tourism related companies to generally
facilitate major their business in order to increase revenue and profit. The segmentation on the
basis of geo demographics will be basically done by My Moscow tourism private limited in
order to promote their business in a precise manner. It is essential for the newly established
company to take help of precise marketing strategy in order to gain competitive advantage at the
marketplace. In the development of segmentation the company must take help of professional
marketing management in order to conduct operations in a precise manner (Laczniak, 2019. The
development of application will be done by professional IT related experts who will facilitate
critical aspects of business development.
Competition analysis and choosing the best strategy for application
In the tourism field of Moscow there are various companies and businesses involved for
performing strategic related operations. It is effective and helpful to know for a newly start up
company to analyse the whole market situation in order to gain competitive advantage at the
marketplace. In the era of stiff competition, it is essential for the several companies which are
performing tourism related operations to perform a brief analysis of marketplace in order to grow
the business effectively. As My Moscow application is a newly start up business, it must perform
all the tourism related operations in a precise manner in order to analyse whole competition in
the market. The company must give heavy discounts on different applications in order to attract
large number of customers from the marketplace. It is essential and need of the hour for My
Moscow application to perform different competitive analysis in order to gain competitive
advantage at the marketplace. The business in the field of tourism are mainly focused on
providing effective and quality services at the market place in order to attract large number of
customers from the marketplace (Swanson, 2018). It is essential for the development of business
to analyse all competitors at the marketplace and adopt a precise business strategy in order to
gain a competency related edge in the field of operations and functions.
Marketing mix recommendations for application (TV ads, publicity)
It is recommended for My Moscow application to adopt precise marketing strategy in order
to gain competitive advantage at the marketplace. It is essential for the business to do

advertisement on all TV channels which are watched by youth of Moscow to attract them in
a large number. The company must also use posters and publicity related advertisement
methods in order to attract large number of customers at the marketplace. It is recommended
for the company to hire professional marketing management in order to perform all the
marketing related operations in a precise manner. The development of business is facilitated
through marketing activities which can be supported by marketing management in a precise
manner. In order to gain competitive advantage in the field of tourism it is essential for
management to perform all advertisements in a precise manner to develop the business in a
precise manner (Swanson, 2019). It is essential for a business to generally adopt a
professional strategy in marketing related operations in order to gain competitive advantage
at the marketplace. It is essential to take help of information and technology in order to
attract large number of customers from the marketplace. It is essential to look and supervise
all the marketing related activities in a precise manner in order to develop essential aspects
of business in a precise manner. In the business development most of the companies which
are involve in advertisement related activities suggest that it is essential to perform
marketing mix analysis. For reaching out several customers with maximum effectiveness, it
is essential for a business to achieve maximum roles and responsibility related operations in
the field of marketing. In the development of business activities it is essential for a company
to choose appropriate marketing channel in order to advertise for the products in a precise
manner.
CONCLUSION
From the above stated report it can be concluded that marketing is effective function of
business which helps in increasing revenue of a business in a precise manner. In identifying
and attracting large number of customers towards a business, marketing plays important
role. From the above stated report it can be concluded that marketing activities are helpful in
growth of a business. It can be also concluded that it is essential for a business to implement
a precise marketing activity in order to gain effective turnover in the business.

REFERENCES
Books and Journals
Coşa, L.M. and Gherasim, D., 2019. Principles of Marketing in the Public Administration in
Romania. Economy Transdisciplinarity Cognition, 22(2), pp.196-201.
Kotler, P., 2017. Philip Kotler: some of my adventures in marketing. Journal of Historical
Research in Marketing.
Laczniak, G.R. and Murphy, P.E., 2019. The role of normative marketing ethics. Journal of
Business Research, 95, pp.401-407.
Swanson, S.R. and LaLuzerne, M., 2018. Perceptions of Marketing: An Analysis of Differences
and Commonalities Among Business and Non-Business Majors.
Swanson, S.R., 2019. The defining dozen: undergraduate students preconceived views of
marketing. Marketing Education Review, 29(1), pp.3-16.