Marketing Principles Analysis: Strategies for WEEE Jeans' Success

This report provides a comprehensive analysis of the principles of marketing, using WEEE Jeans as a case study. It delves into the key marketing objectives, strategies, and the balanced marketing mix, encompassing the 4Ps: product, price, place, and promotion. The report examines the product lifecycle, pricing strategies, distribution channels, and various promotional activities employed by WEEE Jeans. It also explores the 7Ps, including people, packaging, and process, offering insights into how these elements contribute to the brand's success. The report further discusses the Ansoff matrix, market penetration, and product positioning, alongside an examination of the company's distribution channels, including its own stores, independent retailers, and department stores. The analysis highlights WEEE Jeans' marketing approach, its challenges, and strategies for growth and market share expansion. This report is a valuable resource for students studying marketing principles and strategy, offering practical examples and real-world applications.

PRINCIPLES OF MARKETING
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Table of Contents
Introduction................................................................................................................................2
Marketing objectives and strategies...........................................................................................2
The key findings of the principles of marketing....................................................................2
Specific marketing objectives................................................................................................3
Balanced marketing mix............................................................................................................3
Product...................................................................................................................................4
Product life cycle....................................................................................................................4
Price........................................................................................................................................4
Place.......................................................................................................................................5
Distribution channels.............................................................................................................6
Promotion...............................................................................................................................7
Promotional activities.............................................................................................................7
People.....................................................................................................................................7
Packaging...............................................................................................................................8
Process....................................................................................................................................8
Conclusion..................................................................................................................................9
Reference..................................................................................................................................12
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Introduction
The report addresses all the strategies that are included in the development of marketing
policies. Here we will discuss the different principles of marketing. The purpose behind the
discussion is to evaluate the importance of marketing. Marketing is a key factor behind every
organization. The report will include all the essential factors that affect the marketing policy,
the essential ingredients of marketing, different principles of marketing. Understanding
marketing policies are also essential for the employee in an organization so that he or she can
contribute to the development of the organization.
Marketing objectives and strategies
There are 4 Ps in the marketing policies, the 4 Ps are Product, Price, Place, and Promotion.
All the 4Ps are interconnected among themselves. And these 4 Ps are known as the Marketing
Mix.
Product- Product is a very crucial principle of marketing(Oladepo,2020). The product can
be of two types. It can be in the form of goods and it also can be in the form of services that
are provided to the customers.
Price- The price is another key factor that affects the marketing policy. The price is the
amount that the organization gets by providing services to the customer (Hosseini, Ebrahimi
and Zirakpourdehkordi, 2020). There is again a difference between two types of pricing, such
as Cost oriented pricing and market-oriented pricing.
Place- Place is another principle of marketing(Kalandides,2020). place refers to the process
by which the organization provides services to the customers.
Promotion- Promotion of the products means creating awareness in the market about the
products of the organization, about the services that WEEE Jeans provides to its customers
(Kalandides, 2020). The principle of promoting the organization creates its marketplace and
also makes the customers aware of their organization.
The key findings of the principles of marketing
There are different methods used by WEEE Jeans to let the market know about the products
and the services provided by WEEE Jeans(Asseraf, Gnizy,and Shoham,2020).
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Email marketing- email marketing helps to reach the costumes through emails.
Advertisement- Advertisement is a key factor of the promotional principle to marketing that
again helps the customers to know about the products of WEEE Jeans and also the services
provided by the company. the advertisement uses different ways to reach its target that is-
television, radio, newspaper, and so on.
Sales promotion- sales promotions are the incentives provided by the organization to its
employees after reaching its target. The sales promotion helps to encourage the employees of
the organization.
Direct marketing- Direct marketing is the way by which the organization reaches its target
audience through direct communication.
Public relations- Public relation is a key factor for enhancing the image of the organization
in public. This will help to create4 a favorable image of WEEE Jeans in front of the target
customers.
Specific marketing objectives
There Are 7 Ps in the principles of marketing policies. But the basic 4 Ps are taken into
account. They are- People, Packaging, Physical evidence, process,
people- People are very important for building up an organization.
Packaging- Packaging is another principle of marketing.
Physical evidence- This means what are the things the customers come in contact with when
they interact with the organization
Process- This means the entire experience of the product
Balanced marketing mix
This is referred to as the 4 P's - product, price, promotion, and place. The business ensures
that its goods hit the consumer segments at which it is targeting the brand by making the
balance right. This plan lets the firm stay competitive and expands its market share and
impact.
The blend of ads resembles a cake formula. For most cakes, the basic elements of eggs, flour,
sugar, and milk are required. A birthday cake for a kid, notwithstanding, would require an
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unexpected formula in comparison to a wedding cake. The key is adding the plans to get the
ideal cake for the correct event.
Product
1. Dogs: Items with low growth or market share are these. The goods that are
continually performing poorly are known as dog objects, consuming more than
producing return. For WEEE Jeans, its maternity clothes and underwear are
categorised in this general area, as the market is dominated by many rivals in the
industry.
2. Question marks or Problem Child: Items with a limited market share in high-
growth markets. There are products in the commodity portfolio that are less lucrative
than star products and cash cows. It has the capacity for future growth, considering
the poor financial status of such business units, but the situation remains unclear. The
WEEE Jeans kid division is still the question mark for the low market share business
and has growth potential.
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3. Stars: . These products help produce ample sales for firms to be regarded as
successful, but they also have a chance to grow as star products. The reach of business
development, which supports the high market share of such goods, is the key
explanation for potential growth of star objects. The star pieces are also fashion
denim, fashion jersey, WEEE Jeans TRF, and WEEE Jeans man, which have a market
share of 24 percent and 10%, respectively. With the aid of successful marketing
strategies such as product growth, market penetration, etc., WEEE Jeans sustain this
position.
4. Cash cows: This category's goods account for the bulk of the company's cash inflows.
These goods are successful in maintaining a firm grip on the market and in
successfully growing a high degree of market demand. The cash cow of the WEEE
Jeans is the Trafaluc fabric range, torn jeans, strong 5 star quality items. WEEE Jeans
is able to carve out its own niche in the most dynamic industry by gaining a 45
percent market share. H&M, Gap, Gucci, and other high-end stores are among the
major rivals. WEEE Jeans is well-known around the world for its high-quality
products.
● Make an item and afterward offer it to expected purchasers (item arranged) and
● find out exactly what the customer requests and afterward supply it with
The jeans fashion industry produces a diverse product range to do both, catering to all its
target consumer segments. Casual apparel, formal dress, jeans, boots, and lifestyle
accessories are included in the collection, such as watches, underwear, belts, bags, and
fragrances (Lodi, 2020). The product selection is tied together by a clear brand name. There
is an umbrella motif in each set.
Product life cycle
To launch its designs to the public, the business could use big fashion shows. In the
spring/summer and harvest time/winter seasons, the design year has two periods. The fashion
market is intensely dynamic and fast-moving. The goods of fashion appear to have a brief life
span.
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This guarantees that the delay between the dispatch of another item and where the item is
'ready' is extremely snappy. Design retailers' opposition permits firms to change their
contributions a few times each year. As it hits the maturity level, this topping-up modifies the
substance (Gaba, 2020). The improvement of a new design or theme then expands the life of
the product line.
Price
The business must determine which showcases its merchandise are focused on and set a cost
to coordinate. For its merchandise, there is a scope of evaluating methods that an association
may utilize, including:
● Cost-based selling, where the selling rate is set to coordinate the expense of creation.
● market-based estimating.
Several distinct methods are protected by market-driven pricing:
● Demand penetration, when a low price of a new commodity is drawn to a large
number of sales
● Company skimming where there are premium prices on a new product and strong
sales whereas the item is outstanding on the market (Grose, 2021).
● Premium pricing, where the commodity is unique and exclusive to demand a premium
price.
● Economic pricing, which appears to be for simple goods that are no-frills, where the
expense of manufacturing and marketing is held to a minimum.
Ansoff matrix
Current Product Current Product New Product
New Market New Market Current Market
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At present, WEEE Jeans is in a place of market penetration in the Ansoff Matrix, as the
company plans to sell its core markets in order to maintain or boost its latest offering's market
share. This can be accomplished by a combination of competitive pricing tactics,
advertisements, revenue promotion and still more funds dedicated to personal sales. In
addition, optimising the usage of satisfied consumers when introducing loyalty programmes;
WEEE Jeans depends on customers and the product it knows well. It is likely to be well-
informed about competitors and customer needs.
On the other hand, WEEE Jeans now aims to sell its current product to new buyers in
different countries in multiple business growth positions. Due to the presence of many
popular denim stores, WEEE Jeans is currently facing a medium-high likelihood of entering a
new market. It is also important to explore new geographic, product pricing, distribution
networks, and pricing strategies to attract different buyers or create new business markets that
Levi Strauss plans to enter. WEEE Jeans, however, need risk identification in several
countries.
A 'product diagram' indicates where the market is placed for goods (Qisman et al. 2021). In a
certain way, each commodity category behaves. For 'aspirational' products, such as designer
wear, consumers are happy to pay more. These goods or labels suggest that there is a degree
of success in the lives of people who buy or wear them. These brands are not valued
cognizant and customers will follow through on premium costs for uniqueness or arising
patterns.
Place
This applies both to the areas where goods can be ordered from WEEE Jeans and to the
delivery systems used to distribute the products to these locations.
For a quality or luxury brand, the overall appeal of the brand may be diminished by making
the goods more readily available (Kang and Sung, 2021). This highlights the need to
consciously choose how the campaign mix is put together just to adapt the products to the
target economy's needs. Where the goods are distributed, the business must restrict and keep
a tight rein on how it will be distributed and its supply chains. This provides a special
business atmosphere everywhere the goods are bought by clients.
Distribution channels
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Three typical channels of distribution should be used by the WEEE Jeans. Everyone has
various features and varying strengths and weakness:
● Own company's shops - where WEEE Jeans brand is highest but needs investment in
land, inventory, and sales
● Independent fashion retailers - These shops hold small quantities of stock while
providing a niche or more specialized distribution platform (Hoskins et al. 2020).
Often, with smaller transactions, the costs of production in WEEE Jeans company,
such as distribution and administration, are comparatively higher .
● Department stores can shop locally but will like discounts if they order in volume,
limiting the viability of WEEE Jeans.
The business would collaborate closely with department stores, establishing a new concept
where the consumer thinks they are in a product store, 'shop-in-shops.'
The shop shares its marketing details on what kinds of consumers purchase and which goods
are more in demand. This would encourage the business and the shopping mall to supply the
relevant inventory to increase sales. WEEE Jeans also has its stores around the globe, and
each year it opened up new ones. It has a long-term commitment to spreading globally.
Although the shops reflect a considerable cost, in managing their market climate and growing
benefit, they are important to the business (Hoskins and Griffin, 2020).
The company uses newer distribution platforms as well. To have a more engaging interface
for consumers and inspire them to spend more time on the platform and shop, a new website
should be launched:
● The website offers an internet shopping tool. It provides the newest business goods
and news alerts for consumers.
● The website will help build an online group of individuals who like the goods of the
business. For the company's goods, it offers important context by offering video and
song connections.
● This helps develop the vision and values of the brand. In reaching consumers now, the
organization sees its online offerings as especially relevant.
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Promotion
The WEEE Jeans aims to draw consumers and keep them. It includes:'
● above-the-line,' that hires independent journalists to actively reach a larger audience,
but the corporation may have no control over which, for instance, print promotes. It
contacts a huge crowd, however, it very well may be difficult to gauge its impact.
● Below-the-line, that core switches leveraged by the WEEE Jeans, such as direct
mailing, for example. This method of marketing would be more valuable and would
have more measurable reaction rates. To better educate clients of its goods, WEEE
Jeans can use both above-the-line and below-the-line ads. It increases the willingness
of consumers to purchase their goods through this evidence.
Promotional activities
Folks assume that promotion is just advertisement, but there is only one aspect of advertising.
Advocacy can also include:
● Direct email - inventories, for instance, bulletins that you will gather by post or email.
● At plan celebrations and music shows, the association has a prominent, for example,
supporting a progression of live gigs to advance British music in the organization with
Gibson guitars and the music channel MTV. Sales arrangements like deals, money off
coupons, or competitions
● Public relations - either by news releases or through engaging in fundraising
activities, such as the Nordoff Robbins Charity Gibson Guitar Auction sponsorship -
WEEE Jeans should also sponsor the 'Best Breakthrough Artist' category.
Product placement - The organization should send famous individuals clothing so that as
they wear them, they attract ads. This is seen to be an approval for the brand. Kaiser Chiefs
Amy Winehouse and Ricki were used to advertise the company's products by displaying them
at elevated events and showcasing them in the print media.
Branding - It connects to music, its publicizing efforts, bundling, and retail location shows in
the format and plan of its stores, you can see the business brand.
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People
People apply to anybody who, even implicitly, comes into contact with your customer, so
make sure you employ the right talent at all levels, not just in the customer service and sales
force. Build a simple shopping environment where two workers at the door to Wee Shops can
greet customers. Here's what a WEEE Jeans should do to guarantee that people have the right
effect on their clients:
 WEEE Jeans should Build the abilities of their marketers so that they can implement
the marketing mix plan
 Dream of the culture of businesses and the identity of brands.
 Hire experts to design the products or services and improve them.
 Focus on management of customer relationships or CRM, which establishes genuine
ties and encourages loyalty on a personal basis.
Packaging
In a busy industry, the packaging of a brand attracts the interest of potential consumers and
increases the appeal of returning clients. To make the packaging work harder for you, here
are several ways:
● Differentiation architecture. A good interface allows users to recognize your
brand at a glance and can show WEEE Jeans product’s unique features as
well.
● Provide precious knowledge. For product education or brand reinforcement,
the packaging is the ideal spot. Have simple directions, or an unusual feature
to entertain your clients and delight them.
Process
Prioritize processes that correlate with the experience of the client. The more precise and
seamless WEEE Jeans’s operations are, the more smoothly they can be carried out by its
employees. If the workers are not focused on navigating operations, consumers have more
attention available, contributing directly to personal and excellent customer interactions.
Any procedures to consider:
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● Are the logistics cost-effective in your primary delivery channel?
● What are the logistics for preparation and delivery?
● Do the third-party vendors run out of stock at crucial times?
● Will you have enough workers to handle busy periods?
● Can things from your website ship reliably?
Conclusion
Marketing is the principal territory where scaled back are seen during downturn. So
advertisers should build up their procedures likewise. Marketing methodology is a rule which
stays as before immaterial of the monetary situation however the act of these techniques is
the thing that changes during unfavourable financial occasions. The distinction in marketing
systems during blast times and during emergency have been referenced previously. When all
is said in done situation, organizations resort for momentary fix for beating downturn. They
will in general disregard long haul preferences and openings. These momentary strategies
like diminishing costs and reducing expenses are an extremely transient fix and doesn't help
the development of organization and gives genuine resistance to downturn. New worth
situated marketing techniques should be fused. Proactive estimates should be received.
Above lattice gives an outline of various systems which can be applied and their significant
significance. Heap it high, sell it modest methodology can be productive in having quick fix
to the issue yet does not have the potential for long haul development. Advancement is the
way to withstand the floods of downturn and to remain in front of rivalry in the midst of
extraordinary strife and look for new freedoms.
All in all, a compelling marketing methodology is the one which:
Meets the vital goals of the procedure.
Comprehends the flexibility of interest on the lookout.
Conveys the profit from interest in the foreseen time interval.
Assignment of accessible assets to acquire most extreme returns.
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