Principles of Marketing: Analysis of Marketing Concepts & Examples

This report analyzes five key marketing principles: customer satisfaction, segmentation, targeting, and positioning (STP), integrated marketing communications (IMC), word of mouth, and global marketing. The report explains each concept and illustrates it with a real-world example. Customer satisfaction is highlighted as a crucial factor, with Subway as an example. The STP process is explained, with Apple as a positioning example. IMC is examined, using Coca-Cola as a prime example. The report discusses the significance of positive word of mouth, using Toyota as an example of a company that generates it through its practices. Finally, the report addresses global marketing, using McDonald's as an example of a company that adapts its offerings to local markets, such as the introduction of chicken and vegetarian burgers in India.