This report examines the Apple case study concerning the deliberate slowing down of older iPhones and its ethical implications. The analysis begins with the student's personal core values and then delves into the case, detailing Apple's actions, customer reactions, and the resulting legal and reputational damage. The report then introduces Kantian ethics, explaining key concepts like goodwill, duty, and categorical imperatives, and applies them to the Apple case. The student argues that Apple's management failed to act ethically by withholding information from customers, violating Kantian principles of rationality and respect. Finally, the report proposes an alternative approach where the CEO would have been transparent from the start, demonstrating integrity, responsibility, and respect for customer autonomy, ultimately fostering a better brand image and customer loyalty. The report highlights the importance of ethical decision-making in business and the practical application of ethical frameworks.
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