This report presents a comprehensive analysis of Print Cakes' marketing strategies within the context of a digital age. It begins with an overview of the company, its mission, and core offerings, followed by an assessment of customer needs, wants, and buying behaviors. The report examines Print Cakes' application of the marketing mix (product, place, price, promotion, people, process, and physical evidence) and evaluates its marketing orientation. It further explores the influence of technology, specifically 4.0 and MarTech, on the company's marketing approaches, including customer journey mapping (CJM) and its applications. The report identifies new opportunities, analyzes the company's approach to segmentation, targeting, and positioning (STP), and recommends a value-driven marketing strategy with a detailed customer persona and a customer journey map to enhance customer engagement and loyalty. The report provides a detailed examination of the Print Cakes business model and offers insights into the effective implementation of marketing strategies.
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