Evaluating Printing and Packaging of a New Product for US Market

This report examines the printing and packaging strategies for a new product intended for export to the US market, focusing on how packaging influences customer preferences and brand awareness. It discusses the importance of color and print in attracting customer attention and differentiating the product from competitors. The initial packaging uses a folded carton with tri-color Flexo printing, incorporating a product image to build brand recognition. The report also considers a potential shift to Gravure printing on paper packaging to reduce costs once the product gains acceptance in the US market. Ultimately, the report emphasizes understanding consumer behavior and demographic considerations to create packaging that resonates with US consumers and effectively communicates the product's value.

Running head: PRINTING AND PACKAGING OF A NEW PRODUCT
PRINTING AND PACKAGING OF A NEW PRODUCT
Name of the student
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1PRINTING AND PACKAGING OF A NEW PRODUCT
Table of Contents
Introduction......................................................................................................................................2
New product development...............................................................................................................2
Packaging and print method............................................................................................................3
Decision of bringing in the change in the packaging......................................................................4
Conclusion.......................................................................................................................................4
References........................................................................................................................................6

2PRINTING AND PACKAGING OF A NEW PRODUCT
Introduction
The proper packaging of the products is based on the understanding the preferences of the
customers. It will be helping to facilitate the promotion of the product in the international
markets. The color and the print that is used in the packages helps in attracting the attention of
the customers (Benson, Searles & Bumpass, 2012). Therefore, packaging is an important part of
the development of the new product as per the needs of the customers in the market. On the other
hand, the identification of the product and differentiating between the substitutes of the products
is facilitated through the packaging activity. It helps in making the customers aware of the brand
name of the organization. The proper packaging of the products also helps in determining the
presentable nature of the goods, which attracts the attention of the customers in the market.
The discussion is based on the understanding of the different aspects of the change that is
being undertaken by a Chinese person who is entitled with the responsibility of packaging a
product in order to export the same to the US markets. The discussion helps in understanding the
type of packaging that the person might take and the changes that the person might bring about
in the packaging style when the product is in demand in the US markets.
New product development
The new product development procedure is based on the type of printing and the
packaging that is being undertaken by the organization (Rundh, 2013). The different aspects of
the change in the systems have helped in determining the smooth functioning of the organization
based on the understanding of the preferences of the customers in the market. Packaging is an
important step that is being undertaken by the organizations while undertaking the consideration

3PRINTING AND PACKAGING OF A NEW PRODUCT
of developing a new product based on the requirements of the people in the market. The
determination of the needs of presentation of the product helps in understanding the type of
packaging that it requires.
Packaging and print method
The packaging that is being initiated for the product is a folded carton package, which is
printed in the tri-colors. The usage of the Flexo printing method is used where the product is
introduced through an image on the package. The wide usage of the printing system on the
plastics, metal and the cellophane base has made it an important media for the printing and the
packaging industry (Nilsson et al., 2012). It will be helping the consumer to identify the product
based in their needs. The photograph of the commodity often becomes the brand image for the
product that is being manufactured by the organization. Flexo printing is one of the widely used
methods of printing in the corporate and industrial sectors. The major behavior of the company is
based on manufacturing the Pilot products in order to analyze the prospects and the
acceptability of the product in the foreign markets (Ryynänen et al., 2012). It has helped in the
understanding of the different aspects of the change that the company is willing to undertake in
order to make the product more likely for the customers. Therefore, the use of bright colors
based on the determination of the target customers is a necessity for understanding the prospects
of the product in the market. The company is aimed at testing its product in the US markets. The
determination of color is based on the likeness of the people and their inclination towards a
certain variety of colors. Usage of the color royal blue or crimson or white in the packaging
might help the organization in winning over the hearts of the consumers in the US markets (Grau
et al., 2014). Therefore, the company must take steps for bringing in the changers in the style of
packaging in order to make it more attractive for the customers in the market.

4PRINTING AND PACKAGING OF A NEW PRODUCT
Decision of bringing in the change in the packaging
The company might bring in changes in the packaging of the product with its wide
acceptance in the US markets. The change in the packaging of the product will be helping the
organization in making new runs in the international business markets. The major aspects of the
change that the company might undertake are based on the switching of the method that is being
used by the company to print in the packages from Flexo to Gravure. Gravure is basically
undertaken as a media which is utilized for printing on paper (Hakola, 2013). The company
might take steps to use paper packaging systems in order to cut off the costs of packaging, once
the product is accepted by the consumers in the US market (Klimchuk & Krasovec, 2012). On
the other hand, the loyalty of the consumers towards the product is an important perspective that
is being used by the organization while determining the type of packages. The major aspects of
the change in the packaging are based on the understanding of the different characteristic
activities of the organization in the market, which is based on the understanding of the consumer
behavior where the organization operates (ZHANG & LI, 2013). The brand identity plays a
major role while determining the packaging of the products as per the needs of the consumer sin
the market. The determination of the colors liked by the people and the demographic
consideration adds to the understanding of the different aspects of the change in the structure and
the functioning of the packages as per the mindset of the people.
Conclusion
Therefore, from the above analysis it can be stated that the proper understanding of the
interest of the customers is based on the determination of the colors and the packaging of the
product. The packaging of the product not only reveals the identity of the product to the
consumers but also it states of the utility that the customers can derive from the product. The

5PRINTING AND PACKAGING OF A NEW PRODUCT
colors and the illustrations that are used in packaging are meagerly based on the criteria of
attracting the attention of the customers towards the product. Therefore, the concerned company
must take steps to develop the packaging in a manner, which will not only attract the attention of
the customers in the US markets, but also make them aware of the utilities that they might derive
from the usage of the product.

6PRINTING AND PACKAGING OF A NEW PRODUCT
References
Benson, W. M., Searles, P. M., & Bumpass, L. M. (2012). U.S. Patent No. 8,136,664.
Washington, DC: U.S. Patent and Trademark Office.
Grau, G., Kitsomboonloha, R., Swisher, S. L., Kang, H., & Subramanian, V. (2014). Printed
transistors on paper: Towards smart consumer product packaging. Advanced Functional
Materials, 24(32), 5067-5074.
Hakola, J. (2013). Customer perceptions of the value of new packaging technologies. Journal of
Business & Industrial Marketing, 28(8), 649-659.
Klimchuk, M. R., & Krasovec, S. A. (2012). Packaging design: Successful product branding
from concept to shelf. John Wiley & Sons.
Nilsson, H. E., Unander, T., Siden, J., Andersson, H., Manuilskiy, A., Hummelgard, M., &
Gulliksson, M. (2012). System integration of electronic functions in smart packaging
applications. IEEE Transactions on Components, Packaging and Manufacturing
Technology, 2(10), 1723-1734.
Rundh, B. (2013). Linking packaging to marketing: how packaging is influencing the marketing
strategy. British Food Journal, 115(11), 1547-1563.
Ryynänen, M., Sirviö, P., Tanninen, P., & Lindell, H. (2012). A Productivity Study of Digital
Printing in the Packaging Industry. Packaging Technology and Science, 25(2), 119-124.
ZHANG, N., & LI, F. (2013). Influence of the development and application of 3D printing
technology for the future product design [J]. Journal of Machine Design, 7, 97-99.