Comprehensive Business Plan: Choice Printing Press Company

This document presents a comprehensive business plan for Choice Printing Press Company, focusing on providing printing services through pre-orders. It outlines the company's mission, vision, and strategies for achieving a competitive edge in the printing sector through innovation and quality service. The plan includes an environmental analysis, a market survey identifying target demographics such as youths and sportsmen, and a competitive analysis highlighting the company's strengths and weaknesses. Key strategies involve affordable pricing, effective advertisement policies using social media, and unique customer service offerings. The document also details the company's operational structure, financial projections, including balance sheets, profit and loss forecasts, and cash flow projections, providing a thorough overview of the business's potential for success.

Business Plan 1
BUSINESS PLAN
Name:
Institution:
Course:
Tutor:
Date:

Business Plan 2
The Business Plan
CHOICE Printing Press Company
Enterprising Organization
Al Rawahi Ahmed 12815
Al Badri Ahmed 11392
Al Zhali Badar 9923
Al Junaibi Sulim 11502
Al Junaibi Salim 11910
Al Habsi Khalfan 12441
Delivered to: Doctor Gina Jocson
Table of Contents

Business Plan 3
Choice Printing Press Company......................................................................................................5
Executive Outline............................................................................................................................5
The marketing set up.......................................................................................................................6
Analysis of environment..................................................................................................................6
Before five years..........................................................................................................................6
Products together with services...................................................................................................7
Demographics of customer..........................................................................................................8
Competition as well as competitive advantage............................................................................9
Strategy of price.........................................................................................................................10
The Policies of advertisement and promotion...........................................................................12
SWOT Analysis.............................................................................................................................12
Strengths....................................................................................................................................12
Weaknesses................................................................................................................................13
Opportunities.............................................................................................................................13
Threats.......................................................................................................................................13
Market survey............................................................................................................................13
Questionnaire.............................................................................................................................14
Targets of marketplace..............................................................................................................15
Plans for operations.......................................................................................................................15
Structure of business..................................................................................................................15
Level of operation......................................................................................................................16
Issues of regulation....................................................................................................................16
Business principle......................................................................................................................16
Location.....................................................................................................................................16
Arrangement of production........................................................................................................16
Arrangements of distributions...................................................................................................17
Terms of credit...........................................................................................................................17
Plant along with equipment.......................................................................................................17
Quality management..................................................................................................................17
Plan of organization.......................................................................................................................17
Structure of organization...........................................................................................................17
Required Skills...........................................................................................................................18

Business Plan 4
Personnel....................................................................................................................................18
Resumes.........................................................................................................................................18
Plan for finance..............................................................................................................................19
Strategy of finance.....................................................................................................................19
Developed charges along with sources of funding....................................................................19
Projection of Balance Sheet...........................................................................................................20
Profit along with projection of loss...........................................................................................21
Expenses of operating................................................................................................................21
Expected flow of cash projection..............................................................................................21
Received cash............................................................................................................................22
Expenditure....................................................................................................................................22
Expenditures used for operations...............................................................................................22
Projection of cash flow of Breakeven........................................................................................23

Business Plan 5
Choice Printing Press Company
Executive Outline
The company under consideration on this business plan paper is the CHOICE Printing
Press. The idea of coming up with this name of the organization under discussion was arrived at
by different partners in business operations. The operations of this company aim at the provision
of services of printing by pre-orders. The managing director along with partners of the company
has the responsibility of looking for the marketplace for the work of publication while
determined for the prospect development of the organization. It is evident that every company is
capable of developing their distinct marketplace position by offering exclusive as well as reliable
quantity along with quality on the rates of competition to satisfy its targeted clients. Different
factors that lead to successful operations of any company remains to be under indoctrinated
within the aims of the company of CHOICE Printing Press. The company of CHOICE Press
Printing has concentrated on functioning on the different mission along with the vision to offer
innovation in the sector that deals with printing while taking the competitive merit of the
innovation process within a short duration. It is clear that idea of change together with
exclusiveness to be appreciated making the company to concentrate on taking the initial step on
the scenario that tends to touch the needs and wants of different customers. Besides, CHOICE
Pres Printing organization also operates while aiming at offering the superior services for the
products on outstanding rates that are reasonable. The company also focuses on approaches that
aim at achieving the edge over its chief competitors within the short duration along with rule
over marketplace through its classified services along with products.
The extended aims of the CHOICE Company remain to be stated as to stand as the chief
organizer in the industry that deals with printing activities through the continuous process of

Business Plan 6
diversification of operations as well as improving its innovation. In this business research work,
the use of SWOT analysis focuses on helping in the determination of the relative strength along
with weaknesses of the operations of the corporation. The efficient process of analyzing
operations of CHOICE Company enables its management to make different changes in
company’s systems of operations, services, together with the classification of other essential
factors influenced by operations. The shifting in operation system may e proved to be vital for
the operations of CHOICE Company making it outshine the opportunity of success. The analysis
of environmental factors conducted during business operations is essential as it helps in checking
whether different external along with internal business environment remains to be favorable to
operations of an organization or not. Furthermore, conducting environment analysis shall be
performed by comparing the operations of the company with the past operations on past five
years in the market of printing along with the present scenes in different printing marketplaces.
Additionally, approaches that deal with marketing together with finances along with fundamental
personal are also disclosed in this paperwork. Examination of effects that arises through
marketing as well as systems of investments remained to be examined deeply, and the outcomes
will be ruled out anchored in the verifications.
The marketing set up
Analysis of environment
Before five years
In past 5 years, there was a lack of a trend of tailor-made printing around the
marketplace. During that period, there were decidedly fewer companies that engaged in printing
services in the entire nation like the Al-Qabas Printing Organization that was launched in the

Business Plan 7
early days of 2010 and been involved in activities of printing from the past six years (Makos
2015, p. 2). Besides, there was low awareness among individuals concerning the printing
organizations along with the dresses for printing.
Presently: in the recent times, different teenagers remain to have interest in activities of
printing along with the desire to attain prints on different clothes. The individuals of every age
bracket have the desire to wear dresses that have prints that have innovative designs (Lan 2012,
p. 3). Companies that deal with new printing are currently being established. Some the
companies being created include Al-Anan Printing Press (Rusayl) that has been in existence
from the early days of 2012. In 2014, another company that was established was Mazoon that
deal with printing in the city of Sultan Qaboos. The advancement in technological usage among
printing companies has to lead to increased cases of competition among companies.
Products together with services
Company of CHOICE Printing Press concentrates on the idea of provision of different
functions of printing to the targeted customers (Joss 2012, p. 5). The principal services offered
by the company include:-
 Printing of T-shirt
 Uniforms of Sports

Business Plan 8
 Caps
All the designing of printing of the company range from smiley to tattoos and cartoons
that is available around its operations. The company operates by providing the quality services
for printing while guaranteeing its consumers of quality services (Chauhan 2014, p. 6). The
company aims at printing dresses and other products that do not fade away till six months, and if
they fade, they guarantee customers for free replacements.
Demographics of customer
Demographics of targeted customers’ remains to be market of goods produced that is
identified by individual’s gender, age, along with marital status among other factors. In the case
of the company of CHOICE Printing Press, the targeted clients remain to be mostly youths and

Business Plan 9
sportsmen. Athletes targeted by the company continue to be interested in placing different smiley
and tattoos on their printed t-shirts (Gupta 20013, p. 35). Most kids both girls and boys will have
interest on ideas of putting characters of the cartoon on their outfits. Therefore, the spouse would
have the importance of placing their picture printed on T-Shirts. The innovation as well as up to
date understanding and knowledge in this field remains to be a must. Therefore, operators of the
company on printing products need to stay aware of the latest movie, characters of the cartoon,
along with pop stars so that they can effectively compete for the demands of targeted clients on
marketplaces.
Competition as well as competitive advantage
Provision of innovative services with the vast variety of material along with the product
for printing like the vast assortment of characters cartoon are fundamental for the
accomplishment around here field. Upper hand in business operations of the company remains to
be the only likely issue due to issues of innovation along with the presence of significant
resources. The company concentrates on improving its process of manufacturing highly
innovative products with different designs of innovation according to the demands together with
needs of targeted clients. The esteemed clients are likely to buy the produced products that are
exclusive as well as affordable for the customers (Gupta 2013, p. 1). Besides, the company of
CHOICE Printing Press has the merit that if provided the innovative merchandise at prices that
are competitive by enabling the company to get the edge over the main rivals (Hp et al., 2016, p.
3). In the event that the enterprise keeps up its aggressive accuses along of value in future tasks,
at that point nothing can productively stop the association to beat the main rivals while ruling
over different markets.
Strengths Weaknesses

Business Plan 10
The prices of every product offered by the
company are always affordable as well as
reasonable. The ideas of marketing along with
advertising services by the company remain to
be the vital factor in the successful operations
along with the development of business
operations making the company of CHOICE
Printing Press to uphold particular
advertisement (Indris 2015, p. 1). The other
strength remains to be the idea of improved
customer service about urgent as well as the
home delivery that stays to be unique services
that help it to overcome cases of competition in
the marketplace.
The existence of different printing brands does
not let the company settle down since hard
cases of competition efficiently have to face by
chief competitors. The team that deals with
designing of printing products is not
concentrated to introduce other new designs in
the marketplace (Lin 2002, p. 1). The other
weakness in operations of CHOICE Company
is the idea that competitors within the market
have developed innovative services with the
vast variety of printing material along with
products like the massive variety of characters
of cartoons.
Strategy of price
The plan will involve the use of the lower value among chief competitors due to the
strength of operations together with competitive advantage organizations owned by different
organizations. Besides, period obsessed by different companies play a significant role in the
strategy of the price of different products (Jurevicius 2013, p. 1). Charges of products will be
applicable to the company of choice less that other organization evens other competing
companies along with accounts for the massive number of client and be their mark within the

Business Plan 11
marketplaces that are commercial. For instance, the company of Al-Qabas focuses on printing
price T-shirt six along with the company of nation claimed to be five for the sportswear as well
as Cap.
Title of Rival Powers Flaws
Al-Qabas firm of Printing
found in Al-Khuwair
Renowned brand title
Ideal communication
Gives quality yields
Comprise of three sections
Charges remain to be nearly
above contenders
Its stores are within Capital
City
Offering high compensation
for work exchanges
Al-Anan media organization
for reporting in Rusayl
Modern territory
Offers extraordinary outlines
They long haul contract with
school
Administrations offered and is
not exceptionally acclaimed
Absence of labor that are
gifted
Mazoon press for Printing in
city of Sultan Qaboos
Biggest printing press
They have association with
Oman daily paper
High rates with typical quality
Paying enormous sum for
lease of land
Insufficient gifted labor

Business Plan 12
The Policies of advertisement and promotion
The use of platforms of social media presently makes every individual access almost
everything within their comfort zone. The policy of marketing remains to be vital to the
deployment of the essential content in networking of social setting sites concerning operations of
CHOICE Company. Cases of advertisement by use of platforms of social media would be the
preferable strategy in the present business society (Xerox Announces the iGen 5 Press Family
2015, p. 2). As the public along with the use of press as well as the large platform of social
media together with advertising charges is also relatively cheap, that helps management of the
company to address the broad viewers. The company needs to have free services of delivering
goods that help targeted clients to choose the design of printing while placing the order online
that remain essential in providing to targeted clients within three days. Besides, the distribution
process of different leaflets in the variety of headquarters of the operations of the company
remains to be under consideration ('Duplex Printing Press Company v. Deering 2017, p. 1).
Therefore, the corporation is not considering the activities of printing along with mass media of
electronic devices as the source of add as it is expensive for operations. There is need of using
newspaper along with magazines folded by less than online.
SWOT Analysis
Strengths
The main strength of an organization remains to be the fact that it has less or no
competitors within its operations in Al-Aamrat. Besides, prices of the company continue to be
affordable along with reasonable while it concentrates on offering free delivery of its products to
the targeted clients (Leitch 2012, p. 49).