This report conducts a feasibility study for PrintLife (Pvt) Ltd., a printing and packaging company with 15 years of experience, to introduce a new corrugated packaging solution in 2020. It analyzes the micro-environment, including available business customers, channel intermediaries, market competition, and technological impacts. The report also examines the macro-environment, considering economic and political influences on the industry. It includes market segmentation, targeting strategies, and the rationale behind target customer selection. Furthermore, the report explains the eight-step business buying process and evaluates factors influencing business buying decisions, such as environmental, organizational, individual, and interpersonal factors. The study also describes the involvement of the buying center in the context of the case, providing a comprehensive overview of the corrugated packaging market in Sri Lanka.
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