This project proposal investigates the role of privacy and anonymity in computing and information technology, with a specific focus on Tesco. The study includes an abstract, literature review, research methodology, and data analysis. It explores the background of data privacy in the retail sector, research questions, and objectives, aiming to understand the factors affecting privacy and anonymity within Tesco's IT systems. The literature review covers past developments and history, examining mechanisms that interfere with privacy and anonymity. The proposal outlines research questions concerning the role of privacy and anonymity, factors affecting them, and strategies for improvement. The methodology involves a quantitative research approach using surveys. The conclusion emphasizes the importance of information technology in protecting data privacy. The project plan, ethical review form, consent form, and pilot study are included in the appendices.