Privia Health Care: Analyzing Digital Transformation Strategies

This report analyzes the digital transformation strategy of Privia Health Care, established in 2009, focusing on its transition to digital platforms to improve services, compete in the market, and enhance its business network. The report includes a SWOT analysis, identifying strengths like a unique business idea and a strong customer base, and weaknesses such as costly services. It explores opportunities like new customer acquisition and the use of analytical tools, and threats such as changing consumer needs and new competitors. The analysis covers the impact of challenges, future prospects under a B2C model, and potential digital disruptions. It highlights benefits of digital transformation like reduced administration costs and online platforms, and discusses the use of technologies like AI and data analytics. The report also examines Privia Health Care's business model, reformation of processes, business strategy using Porter's Five Forces, and potential problems and recommendations for successful implementation. The conclusion emphasizes the need for selecting the right technologies and using cloud storage, automated trackers, and applications to enhance patient care and service delivery.

DIGITAL TRANSFORMATION IN PRIVIA HEALTH CARE

Introduction
Privia Health Care is established in 2009.It provides
basic health care services like
•providing in-house attendant or nurse
•doctor visit
•physiotherapy
•care of mother and new born baby
•lab tests for diagnosis .
The main objective of this health care organization is to
provide and bring the world class health care service to
the house of the patient

Privia Health Care is planning for digital
transformation of the business. The digital
transformation is aiming to
•Improve the nature of service.
•Include new services.
•Compete with other organizations in the market.
•Developing good business network.
•Bringing more transparency in the business
process(like transparency in payment )
•Improving internal structure of the organization.

SWOT ANALYSIS OF PRIVIA HEALTH CARE
Strength:
1. Unique Business Idea.
2. Good reputation of the company.
3. Strong customer base
Weakness:
4. Costly service.
5. Fewer number of branches
Opportunities:
6. New potential customers.
7. Good publicity.
8. Innovation of new technology.
9. Use of analytical and data management tool.
Threats:
10.Change in the need of consumers
11.Presence of new competitors.
12.Increasing cost of new technology

SWOT ANALYSIS OF PRIVIA HEALTH CARE
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Impacts of challenges in present business scenario:
1. The increase of the cost of the service as the use of
technology is expensive for the company. The
challenge is to deliver best service with minimum cost
also maintaining he profit margin.
2. It has been found that other organization is providing
services at low cost which draws the attention of the
consumers.
3. The change in the demand of the consumer needs to be
understood.

Analysis future prospect of the company:
Privia Health Care follows B2C business model which
means the organization provides its services directly to the
consumers(Hellbe and Leung 2015).The future prospect
of the company can be evaluated on the basis of :
1. Position of the company after five years.
2. Planning for digital transformation and its effectiveness.
3. Usage of health planes by the people.
4. Types of digital disruptions that can occur in the health
service.

Digital Disruptions
In case of digital transformation of Privia Health Care
certain digital disruptions can happen
1. Decreasing the number of employees due to the
automation of the system.
2. Improper handing of the newly implemented system.
3. Customer may not understand the use of new systems
Some of the digital transformation can be negative. In case
of Privia Health Care the nature of disruption is
transformative as it has certain benefits over the
conventional business model.

Benefits of digital transformation:
1.Administration cost reduction.
2.Digital exchange of payments.
3.Transparency in pricing
4.Providing online platform for reaching to the
customers.
5.New job opportunities for the technical
persons

The technology company is thinking to use:
1.Artificial intelligence.
2.Data analytics
3.Machine learning
4.IoT
These are the technologies in considerations. Some
among them may be used I the implementation of
digital transformation

Business Model of Privia Health Care
1. Privia Health Care follows Business to Customer (B2C)
business model where the service provided by the
company goes directly to the consumers.
2. Currently the company has a website from where the
customers can collect information about the company. In
order to contact with the company and avail the services
customers still need to call the nearby branch of the
company .
3. This process takes long time.
4. Company is planning to replace telephonic interaction
with the customer in order to reduce the time.

Reformation of the way of process:
1. Creation of online platform that contains all the
information regarding the company.
2. Consumers can make an appointment through
online and can make payment also using debit or
credit cards.
3. The online application or the platform of the
company can help to increase the availability of the
service as the application is accessible to the
consumer for 24*7 hours.