This report analyzes Pro Bono Australia, a B Corp certified organization, in terms of its social, economic, and environmental contributions. It identifies areas for improvement and proposes a comprehensive social media campaign comprising 4-6 elements to enhance the organization's impact and competitive advantage. The campaign focuses on promoting a "waste reduction" event and leveraging various social media channels like Facebook, Instagram, Twitter, and Pinterest. The report also details the importance of building and leading a social media team, creating engaging content, and monitoring the campaign's performance for optimal results. The proposed social media strategy aims to align with the organization's business objectives and contribute to its long-term sustainability.