This assignment focuses on the operational strategies of Pro-Choice, a company specializing in protein shake vending machines targeting gyms and health fitness centers in New Zealand. The operational plan includes the distribution and installation of vending machines offering healthier alternatives like protein shakes. The project emphasizes quality control, the sourcing of high-quality ingredients, and the development of user-friendly vending machines with various flavor options. The assignment delves into the product's quality, the supply chain, and the day-to-day, monthly, and yearly operational processes. It also addresses the company's commitment to providing nutritious products, competitive pricing, and effective distribution. The project also covers the company's brand attributes, including high-quality products, convenient access, and responsiveness to market trends. Furthermore, it analyses the product’s features, including touchscreens, diverse flavor options, and automated cleaning systems. Challenges such as customer preferences, sampling, and the impact of single-use plastics are also discussed. The project aims to establish Pro-Choice as a leader in the vending machine industry by offering innovative and healthy food options. The company's ability to reduce operational costs and enhance the fitness experience for gym members is also a key focus.
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