Strategic Management Report: Pro-Go Pty Ltd Camera Issues Analysis

This report provides a strategic management analysis of Pro-Go Pty Ltd, a surveillance device manufacturer, addressing issues with their cameras bursting into flames due to a manufacturing defect. The report begins with an overview of the company and its market position, followed by an examination of existing options, including security enhancements and technological advancements. It explores the implications of these advancements, considering both short-term and long-term goals such as attracting clients, widening sales scope, and establishing market presence. The report then recommends specific measures, like implementing alarms and internet connectivity, to improve product offerings and address theft concerns, while also emphasizing the importance of safety norms to prevent accidental fires. The analysis highlights the need for technological innovation to maintain a competitive advantage and ensure the company's long-term growth and market share. The report concludes with a discussion of the benefits of these strategies and provides recommendations to resolve the company's issues.

Running head: STRATEGIC MANAGEMENT
STRATEGIC MANAGEMENT
Name of the Student
Name of the University
Author Note

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EXECUTIVE SUMMARY
The following paper shed major light on the issues that are being faced by Pro-Go Pty Ltd in the
present-day scenario. The report opened with a discussion on the existing conditions that are
being followed by the similar business organizations that have been operating in the international
markets. The report thereafter highlighted the importance of the implementation of technological
advancements within the given organization. the report further discussed the various implications
of the technological advancements on the company. The report discussed both the short-term and
the long-term goals of the technological innovations. The report finally ended with a few
recommended measures that might help in the resolution of the current issues of inexplicable
bursting of the surveillance cameras.

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Table of Contents
Introduction..........................................................................................................................3
Existent options...................................................................................................................3
Enhancement of security..................................................................................................3
Advancements in the technological fields.......................................................................4
Connectivity to the internet.............................................................................................5
Option preferred...................................................................................................................5
Implications.........................................................................................................................7
Short term........................................................................................................................7
Long Term.......................................................................................................................8
Recommendations................................................................................................................9
Conclusion...........................................................................................................................9
References..........................................................................................................................11

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Introduction
Established in 2004, Pro-Go Pty Ltd is one of the major dealers in the surveillance
devices. The company has in the recent times facing issues due to the non-detection of a
manufacturing defect that has caused the cameras manufactured by the company to be bursting
into flames without any detected reason. The following report aims to shed light on the issues
that are being faced by the company and attempts a suggestion of some plausible measures that
might help arrest the issue that is being faced by the company and thereby help in the
maintenance of the high amount of sales within the given markets.
Existent options
Enhancement of security
One of the key retail companies situated within the Chinese territories is known to be the
chief clients of the business organization discussed in the paper, Pro-Go Pty Ltd. The cameras
that have been manufactured by Pro-Go Pty Ltd are known to be useful in the maintenance of the
security within the given store. The cameras that are being manufactured by Pro-Go Pty Ltd are
expected to hold good for the proper resolution of the issues that arise due to the lack in the
techniques that help in the proper detection of the activities that have been taking place within
the store (Silva, Styles & Lages, 2017). The major issues that are generally faced by the
management of the retail stores refer to the various conditions of theft and shoplifting that have
been taking place within the stores. The privacy legislations should be implemented by the
organization in order to deal with the activities of barring the other companies within the similar
sectors from developing products that use the similar technologies. The incorporation of the
legislations that highlight the copyright of the products tend to assist the retention of the clientele
of Pro-Go Pty Ltd as well as look into the maintenance of the proper amount of sales within Pro-

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Go Pty Ltd (Dodgson, 2017). The adaptation of the proper legislations within the company, thus
helps in maintaining a better competitive advantage within the international markets wherein
Pro-Go Pty Ltd has been operative.
Advancements in the technological fields
The products that are being manufactured by Pro-Go Pty Ltd should be implementing
certain technological advancements within the products. This might help the company in creating
a demarcating edge within the given markets. Pro-Go Pty Ltd might be advised the incorporation
of certain measures that would help in the development of the chief products that are being
marketed by the company (Zhang, Gao & Sun, 2018). The company might be advised to install
an alarm in the vicinity of the installation points of the cameras. The advancements made by the
company in the technological fields tend to help in the development of the competitive advantage
of Pro-Go Pty Ltd in the international markets (Egnoto et al., 2017). The installation of the
cameras by Pro-Go Pty Ltd on being associated with the recording devices would assist the store
management to deal more effectively with the theft issues that have been presented within the
concerned store. This measure would help in the enhancement of the security of the materials
that are being presented within the given store. This in turn would lead to the increase in the
revenues that are earned by the organization as well as arrest the amount of theft that has been
taking place within the concerned store (Heumann, Kavin & Chugh, 2018). The proper
implementation of the technological advancements within the given organization might further
lead to the development of the uniqueness in the positioning of the company in the international
markets thereby leading to a hike in the revenue that is earned by Pro-Go Pty Ltd.

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Connectivity to the internet
The discussed company, Pro-Go Pty Ltd, is widely known for the manufacture of the
various types of surveillance cameras. The cameras that have been working in the areas that are
related to the surveillance within the various stores, enclosed spaces as well as the various open
spaces that are in need of surveillance. In order to achieve the proper and effective functioning of
the marketed products, the concerned company, Pro-Go Pty Ltd, would need to have a proper
connectivity to a storage as well as a display device (Shemtov, 2017). The company might gain a
greater amount of revenue package in case Pro-Go Pty Ltd markets the recording and storage
devices. This would lead to the development of the sales revenue that the company earns from
the sale of the specialized cameras. The recording features that are imbibed within the concerned
cameras would lead the concerned retail stores to have a proper recording of the activities that
are being conducted within the retail stores. This in turn would lead to the lowering of the rates
of shoplifting practices that are presented within the given area (Ferreira et al., 2015). The
innovative technologies that are undertaken by Pro-Go Pty Ltd is expected to deliver to the
clients of the present generation a proper way to shop for the products that they would require in
the given retail stores as well as help monitor the unethical practices that the retail store has been
facing in the given area. The proper recording of the daily events at the retail store could be
easily accessed by the concerned management even from the remote locations and this would
also help in the proper administration of the stores (Chamarro, 2017). This in turn would prevent
the various issues that are faced by the company due to the thefts and the activities of shoplifting.
Option preferred
Pro-Go Pty Ltd might benefit in a better and progressive manner with the proper and
timely implementation of the innovative measures within the manufacture of the products. The

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company is majorly known for the manufacture of the various high-ended cameras that serve the
surveillance purposes. The major innovative measures that can be implemented by the company
refers to the various mechanisms that would send an alert message to the concerned department
within the retail store in case any item within the store has been shoplifted or has been acquired
by any person within the retail store through unauthorized means. The other innovative measure
that might be implemented within the products of Pro-Go Pty Ltd might be the implementation
of the various alarms that would be helpful in alerting the security of the store in case there is
any incident of shoplifting or theft within the store (Popa & Soto-Acosta, 2015). The company
might be advised to utilize the legal measures that are presented within the given territorial
boundaries in order to gain a unique positioning in the given markets. The camera along with the
other surveillance devices within the organization might further assist the given organization in
the record-keeping activities within the retail stores. The recordings that are captured by the
cameras would further help in the resolution of the discrepancies in the record keepings in case
they arise at any given point of time in the future (Lapsley & Segato, 2019). This might further
lead to the increase in the competitive advantage of both Pro-Go Pty Ltd and the concerned retail
chain in the matters that are related to the various incidents of the unauthorized access and the
theft that have been taking place within the stores of the main client of Pro-Go Pty Ltd.
The other issue that needs to be highlighted in this case is the security factor that is
involved in the use of the cameras. The malfunctioning of the cameras and the other surveillance
devices might lead to the accidental fires within the stores. The company, Pro-Go Pty Ltd, should
thus pay more attention to the maintenance of the proper safety norms within the given
organization in order to deal with the issues of the accidental fires that are initiated from the
overheating of the cameras (Palacios-Marqués, Soto-Acosta & Merigó, 2015). The company

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might also need to implement the auto-recording feature within the cameras as well as provide
the recording devices as a supportive product alongside the cameras that are marketed by Pro-Go
Pty Ltd. Rusu (2016) states that this would help in the development of a proper and healthy
shopping atmosphere within the given retail store as well as help in curbing down the various
unethical practices that lead to the losses being faced by the concerned retail store.
Implications
Short term
The main short-term goals that would need to be maintained by Pro-Go Pty Ltd on the
implementation of the technologically innovative measures are as enlisted below.
 Attracting the clients.
The innovative measures that would be implemented within the products that are
marketed by Pro-Go Pty Ltd would assist in the activities of attracting the major clientele
of the organization. This in turn would lead to the increment of the revenues within the
given markets (Herrera, 2016). Widening the sales scope.
The implementation of the technological innovations within the organization might lead
to the increase in the sales scope of the various products that are to be sold by Pro-Go Pty
Ltd (Moore, Upchurch & Whittaker, 2018). This in turn will affect the revenue that is
earned by the company as well as help in the development of the competitive advantage
of Pro-Go Pty Ltd. Establishing the company presence in the given markets.
The establishment of the company products within the international markets would lead
to the overall performance development of the company (Palacios-Marqués, Soto-Acosta

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& Merigó, 2015). This in turn would also develop the increase in the competitive
advantage in the international markets as well.
Long Term
The major long-term benefits of the implementation of the technologically innovative
products in case of Pro-Go Pty Ltd are as enlisted below.
 Business growth
The technological innovations within the organizational products might further lead to
the overall growth of Pro-Go Pty Ltd within the given markets. The technological
improvements would further lead to the increment in the goodwill as well as improve the
growth in the business of the company (Hall & Wylie, 2015). Greater share in the market
The implementation of the technological investments would lead to the high amount of
the increase in the market share that is held by the organization (Ferreira et al., 2015).
This in turn would lead to the implementation of the higher investment rates within the
given organization as well. An organization that chiefly deals in surveillance devices.
The technologically advanced products manufactured by Pro-Go Pty Ltd would help the
organization to establish itself as one of the major companies that have been dealing in
the surveillance products thereby leading to the development of the competitive
advantage of the company in the given markets (Boucher, 2016). This in turn would help
in the development of the uniqueness of the products in the given markets thereby leading
to a unique positioning of Pro-Go Pty Ltd in the international markets.

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Recommendations
The major recommendations that might assist the development of the company are as
discussed below.
 Improvement of the camera quality with the help of technologically innovative measures.
The implementation of the technologically innovative measures would help in providing
the clientele with the better-quality products. This in turn would help in attracting
potential clientele to the organization. Manufacture of the surveillance devices with the help of cost-effective measures
The company, Pro-Go Pty Ltd, is advised to maintain the cost-effectiveness in the
manufacturing of the products within the given company. This would help in increasing
the revenue earned by the company as compared to the production cost that is incurred by
the company. This in turn would help in the increase of the competitive advantage of the
company in the given markets.
Conclusion
In conclusion it might be stated that the technological innovation might help Pro-Go Pty
Ltd in acquiring the position of one of the major dealers in the surveillance devices in the
international markets. The advancements made by the company in the technological fields tend
to help in the development of the competitive advantage of Pro-Go Pty Ltd in the international
markets. The innovative technologies that are undertaken by Pro-Go Pty Ltd is expected to
deliver to the clients of the present generation a proper way to shop for the products that they
would require in the given retail stores as well as help monitor the unethical practices that the
retail store has been facing in the given territorial boundaries.

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References
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acceptable and unacceptable applications of civil drones. Science and engineering
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Chamarro, A. D. L. I. (2017). Video surveillance, public space and fundamental
rights. International Journal of Human Rights and Constitutional Studies, 5(3-4), 219-
242.
Dodgson, M. (2017). The Management of Technological Learning: Lessons of a Biotechnology
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Egnoto, M., Ackerman, G., Iles, I., Roberts, H. A., Smith, D. S., Liu, B. F., & Behlendorf, B.
(2017). What motivates the blue line for technology adoption? Insights from a police
expert panel and survey. Policing: An International Journal of Police Strategies &
Management, 40(2), 306-320.
Ferreira, J. J., Fernandes, C. I., Alves, H., & Raposo, M. L. (2015). Drivers of innovation
strategies: testing the Tidd and Bessant (2009) model. Journal of Business
Research, 68(7), 1395-1403.
Hall, P., & Wylie, R. (2015). Isolation and technological innovation. In The Evolution of
Economic and Innovation Systems (pp. 191-210). Springer, Cham.
Herrera, M. E. B. (2016). Innovation for impact: Business innovation for inclusive
growth. Journal of Business Research, 69(5), 1725-1730.