Strategic Management Report: Pro-Go Pty Ltd Drone Camera Strategy

This report presents an executive summary of a strategic management analysis for Pro-Go Pty Ltd, a company facing declining camera sales. The report suggests a new product, drone cameras, as a solution to regain market momentum and increase profits. It provides three product options, with justification for the preferred option and discusses the implications of the product on the business, along with challenges. The importance of stakeholder meetings is emphasized, along with associated challenges. The report includes an introduction, aim, discussion of options, justifications, implications, and references to support the analysis. The core focus of the report is to provide a strategic direction for Pro-Go Pty Ltd to enhance its market position and profitability through the introduction of drone cameras.

Strategic Management

Executive Summary
Technology is changing rapidly in the market. Pro-Go Pty Ltd is facing decline in sales of
cameras. For getting desired momentum, new product has been suggested along with strategy for
high profits. Moreover, justification is given to sell drones in the market.

Table of Contents
INTRODUCTION...........................................................................................................................1
AIM..................................................................................................................................................1
DISCUSSION..................................................................................................................................1
Determining three options for company to different products or technologies...........................1
Most preferred option with justification......................................................................................1
Implications of product on business and challenges....................................................................2
Importance and Challenges involved with Stakeholders Meetings.................................................2
REFERENCES................................................................................................................................4

INTRODUCTION
Technological advancement has been on the rise in the modern era. Present report deals with
Pro-Go Pty Ltd headquartered in Geelong, Victoria which produces cameras, however, most
phones are having inbuilt cameras which has led to decline in profits. New product has been
suggested along with strategy for higher profits.
AIM
“To attain maximum productivity and profits by enhancing customer satisfaction in tech
market of Australia”
DISCUSSION
Determining three options for company to different products or technologies
The technology is booming around the globe with new products being flourished in the
market. Pro-Go Pty Ltd can enter into other products as cameras are nowadays available in most
phones leading to decline sales. The three product options which company can introduce are as
follows-
1. Mobile phones- It is one of the widely used products and has higher customer base.
People are provided with several features through which they purchase phones. However,
mobile phone market is highly competitive to enter into.
2. Gaming Laptops- It is computer designed basically for playing video games having high
profile video cards, graphics and core-count CPU’s. Moreover, it can be used for
professional purpose as well. Pro-Go Pty Ltd can manufacture gaming laptops.
3. Drone cameras- The drone is a modern camera which is more convenient to handle than
traditional cameras (Rabta, Wankmüller & Reiner, 2018). Product is in its introductory
phase and thus, no competition exists in this segment which can be grabbed by
organisation.
Most preferred option with justification
The options are provided which can be used to enter the market with ease. However, most
preferred option for Pro-Go Pty Ltd can effectively manufacture and sell drone cameras which
are modern demand of customers. Main advantage of such product is that mass media relies on
its efficiency and functionality so as to capture quality video and images. Moreover, drones are
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common in tourist areas for travel blogger, photo enthusiast and for wedding. The customers
who are travel bloggers make use of drones for gaining aggressive popularity of their posted
videos (Funk, 2018). Thus, it can be said that drone camera can be manufactured by Pro-Go Pty
Ltd in order to gain desired profit margins in market of Australia. Through this, company can
able to design its new product range in line with existing product segment.
Implications of product on business and challenges
Drone is a better option for company which is facing decline in its market of selling small
and high quality cameras as this product is commonly available in the phones (Koen, Willis &
Mastrofski, 2018). For gaining momentum, drone will produce better results for firm. Major
implication on business will be that its investment costs would get increased. High capital will be
needed for getting proper functioning of costs. Further, maintenance costs will be maximised as
well. The challenge posed by drone is that government restricts usage of product in military
areas. This is because drone can capture videos or images of secret mission. Another challenge is
that product is in its introductory phase, complete success is not yet assured (Trott, 2008).
However, despite such challenges, drone will rescue company from decreasing sales.
Importance and Challenges involved with Stakeholders Meetings
The stakeholders meeting is referred as the platform given to all the dignitaries involved
regarding the ongoing practices of the company and understand the obstacles and effects of
positive aspects as well (Ramus & Vaccaro, 2017). It is significant in terms of recognising the
specific purpose and the audience to make the necessary changes at organizational levels.
Moreover, it can be customized depending upon the roles and responsibilities of the stakeholders
of the companies such as Pro-Go Pty Ltd. The objective is to impart education about the current
status in the markets and alongside assess the competition, trends with desired customers’
segmentation to gain complete knowledge about the product or service provided (Agudo‐
Valiente, Garcés‐Ayerbe & Salvador‐Figueras, 2015). This also gives information about the
agendas to be fulfilled, customers’ feedback and further support the management to facilitate
about the strategic planning to perform the tasks appropriately.
In regard to the above, there are few challenges regarding the stakeholders meeting that have
an impact on the progression of the stakeholders' engagement. One of the major constraints is the
time inefficiency and availability of limited opportunities due to the presence of a number of
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priorities. These are influenced in accordance with the needs and requirements of the company's
welfare on the whole. Additionally, there is a possibility of structural alterations that might lead
towards changing the people and can have adverse implications on the ongoing projects and
affect the scheduling as well. There is also a scope of ambiguity in finishing tasks that might
affect the organizational culture and also help in knowing the existence of a problem (Butt,
Naaranoja & Savolainen, 2016). There is no relation with the root cause and might pave the path
of project mishandling. Thus, these must be mitigated through collaboration and open-end
communication.
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REFERENCES
Agudo‐Valiente, J. M., Garcés‐Ayerbe, C., & Salvador‐Figueras, M. (2015). Corporate social
performance and stakeholder dialogue management. Corporate Social Responsibility and
Environmental Management, 22(1), 13-31.
Butt, A., Naaranoja, M., & Savolainen, J. (2016). Project change stakeholder communication.
International Journal of Project Management, 34(8), 1579-1595.
Funk, M. (2018). Human-drone interaction: let's get ready for flying user
interfaces!. Interactions, 25(3), pp.78-81.
Koen, M. C., Willis, J. J. & Mastrofski, S.D. (2018). The effects of body-worn cameras on police
organisation and practice: A theory-based analysis. Policing and society, pp.1-17.
Rabta, B., Wankmüller, C. & Reiner, G. (2018). A drone fleet model for last-mile distribution in
disaster relief operations. International Journal of Disaster Risk Reduction, 28, pp.107-
112.
Ramus, T., & Vaccaro, A. (2017). Stakeholders matter: How social enterprises address mission
drift. Journal of Business Ethics, 143(2), 307-322.
Trott, P. (2008). Innovation management and new product development. Pearson education.
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