MGT604 Strategic Management: Pro-Go Pty Ltd Analysis & Strategy

This report assesses the strategic management practices of Pro-Go Pty Ltd, aiming to increase sales growth by 10% over the next 5 years. It identifies key themes such as target segmentation of photographers, shifting focus to the professional market through strategic alliances with mobile brands, and upgrading resources by collaborating with research and development teams. The report includes a role-play scenario depicting a stakeholder meeting where the CEO and executive team discuss strategies to address customer turnover towards android phones with advanced video features. Recommendations include supplying quality raw materials, adopting social media marketing, conducting surveys and feedback, and improving communication with the R&D team to enhance product features and gain a competitive edge. The report concludes that these strategies will help retain customers and achieve sales growth targets.

Running head- MANAGEMENT
Strategic management of Pro-Go Pty Ltd
Name of the student
Name of the university
Author note

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Executive summary
Management is an important aspect, which results in assessing whether the activities are in
alignment with the identified and specified requirements. Developing strategies is a wise step
in terms of governing the business activities. In case of Pro-Go Pvt Ltd, strategic
management relates to tie ups with the mobile brands in terms of upgrading the technologies
up to the extent of the technologies installed in the smart phones. Differentiation strategy
would be effective in terms of achieving infrastructural development.

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Table of contents
Introduction................................................................................................................................4
Aim.............................................................................................................................................4
Discussion..................................................................................................................................4
Main themes identified...........................................................................................................4
1. Target segmentation of the photographers.........................................................................4
2. Changing the focus into the professional world.................................................................4
3. Upgradation of the resources.............................................................................................5
Role play................................................................................................................................5
Conclusion..................................................................................................................................7
Bibliography...............................................................................................................................8

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Introduction
Founded in 2004, Pro-Go has maintained continuity in the sales growth. This is
through the provision of innovative quality batteries, which are flexible in its durability. The
video files in the cameras possess efficient colour quality and are flexible in low lighting
conditions. Ruggedness and reliability are the factors, which stabilizes the market position.
Lack of access to the modern technologies aggravates the complexities for the manufacturers
and suppliers. This is because of the sole ownership of the patent rights by the company (Noe
et al., 2017). Facility of capturing videos in the android phones is a major concern of the
personnel in terms of the customer turnover. Therefore, in order to formulate the strategy, the
CEO has requested the executive team to attend a meeting.
Aim
The aim of this report is to assess the strategic management practices adopted by
Pro-Go Pty Ltd for increasing the sales growth by 10% in the next 5 years.
Discussion
Main themes identified
1. Target segmentation of the photographers
 Proficiency in photography
 Can present innovative ideas for designing the cameras
 Compatible towards working in pressure and challenging situations
2. Changing the focus into the professional world
 Joint venture and strategic alliances with the contemporary brands regarding the
supply chain management
 Partnership with the mobile brands for upgrading the standards and quality of the
camera features

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3. Upgradation of the resources
 Establishing contacts with the members of research and development team for
improving the quality of
o lens
o physical copies of the videos
o additional features in the process of video making
Role play
CEO- Warm welcome to all of you.
Members of the executive team (collaboratively) - Thank you, Sir.
CEO- Today we have assembled here to discuss about the minutes of the meeting with the
General Manager of the key supplies. Therefore, I request you all to participate, so that we
can develop a strategy for sales growth.
(All of the team members nod their head in affirmation to the speech of the CEO)
CEO- Firstly, I would like to draw your attention towards the point of target segmentation.
Here, the main focus is on the photographers, who are proficient in the field and possessing
flexibility in presenting innovative ideas for improving the design of the cameras. Along with
this, one of the other criteria was compatibility in working with others in the ambience of
challenges and pressures.
Team member 1- Yes, sir. I think compatibility is one of the crucial elements for exposing
productive performance, indicative of increasing the efficiency in the operations.
CEO- Rightly pointed. So, moving on to the next point, we has a discussion about the
additional features in video making. In this, one of the relevant points was the demand for
android phones, which offers the latest and modern features.

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Team member 2- This is one of the areas, where we are experiencing a down market scenario
in the form of customer turnovers.
CEO- As far as this issue is concerned, we are planning to indulge in strategic alliances and
partnership with the mobile brands.
Team member 3- Well, this step would be efficient in terms of the improving the standards
and quality of the features within the cameras.
CEO- Yes, you are right. Can you suggest some recommendations to these strategies?
Team member 4- Well, I think supplying quality materials to the suppliers would influence
their purchasing decisions and power.
CEO- Can you elaborate on this point?
Team member 4- If we develop stable communication with the research and development
team members, we would be able to bring innovation within the lens, copies of the videos and
additional spare parts. If we supply quality materials to the suppliers, in turn, we would get
cameras, which would be fully loaded with the features available in the android phones. In
this way, we might be able to achieve competitive advantage over the brands like Samsung,
Apple, Sony and others.
CEO- You have correctly pointed out one of an efficient and effective strategies. If we
emerge successful in this strategy, we would be able to retain the prospective customers. Any
other suggestions from your side?
Team member 5- I think targeting the customers according to business requirements would
be effective in terms of developing good practices.
CEO- Kindly cite some examples.

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Team member 5- Well, surveys and feedback would be crucial in terms of gaining an insight
into the needs, demands and requirements of the clients and the customers. Adopting social
media marketing would improve the stability in the relationship with the customers.
Introducing lucrative schemes, offers and discounts would assist in increasing the trafficking
of the audience towards the brand image.
CEO- Thank you all for your valuable suggestions. We will let you know the future course of
actions after a meeting with the managers.
Conclusion
Customer turnover towards the android phones with the latest video features
necessitated the CEO of Pro-Go Pty Ltd to arrange a meeting with the executive team
members on how to increase the sales revenue. The main points of the team members relates
to supply quality raw materials to the suppliers, adopting social media marketing, survey and
feedbacks and indulging in communication with the members of the research and
development team.

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Bibliography
Engert, S., Rauter, R., & Baumgartner, R. J. (2016). Exploring the integration of corporate
sustainability into strategic management: a literature review. Journal of cleaner
production, 112, 2833-2850.
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2016). Strategic management: Concepts and
cases: Competitiveness and globalization. Cengage Learning.
Noe, R. A., Hollenbeck, J. R., Gerhart, B., & Wright, P. M. (2017). Human resource
management: Gaining a competitive advantage. New York, NY: McGraw-Hill
Education.
Wheelen, T. L., Hunger, J. D., Hoffman, A. N., & Bamford, C. E. (2017). Strategic
management and business policy (p. 55). Boston: pearson.