Strategic Management Report: Pro-Go Pty Ltd's Growth and Analysis

This report provides a strategic management analysis of Pro-Go Pty Ltd, a company specializing in high-quality video cameras. The report begins with an introduction to strategic management and its importance for organizational objectives. The main body of the report applies several strategic frameworks, including the Ansoff Matrix to explore market penetration, product development, market development, and diversification strategies. A SWOT analysis is conducted to evaluate Pro-Go's internal strengths and weaknesses, as well as external opportunities and threats. Furthermore, the report utilizes the Business Model Canvas to examine key partnerships, cost structures, key activities, key resources, value propositions, customer relationships, channels, customer segments, and cost structures. Porter's Five Forces are also analyzed to assess the competitive environment. The report concludes with recommendations for Pro-Go to improve its profitability and operations, such as expanding into tourism markets, implementing e-marketing strategies, providing employee training, and implementing quality improvement and performance measurement strategies.

Strategic Management

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Ansoff Matrix...............................................................................................................................1
SWOT Analysis...........................................................................................................................2
Business Model Canvas...............................................................................................................3
Porter's Forces..............................................................................................................................4
CONCLUSION ...............................................................................................................................5
RECOMMENDATIONS.................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Strategic management is the continues planning, monitoring analysis and assessment of
the things which are necessary for an organization to meet the main objectives. This report will
be based on the strategic management of Pro-Go Pty Ltd company which deals with high quality
video cameras. So in order to strengthen the future development and growth of the company.
This study will helps in analysing the competitors and future opportunities of the company in the
form of SWOT analysis. The present report will also help to perform the ANSOFF MATRIX in
order to develop the marketing strategy. Business model Canvas is also presented which will
support the product value proposition, customer and financial strategy of the business.
AIM: To develop the strategy that will guide the organization for the long term sustainability.
MAIN BODY
Ansoff Matrix
Ansoff Matrix provides 4 different growth strategies to the Pro-Go Ptd Ltd which are as
follows -
MARKET PENETRATION STRATEGY
In this strategy, company can focus on more selling its existing services in existing
market. It is the least risky strategy. Company can choose this strategy because it wants to
increase its current market share. In this strategy, company can improve its promotional and
selling strategies by effective marketing plan. In this strategy, company can reduce its price of
services to attract the customers.
PRODUCT DEVELOPMENT STRATEGY
In this strategy, company can focus on the selling new services in existing market. This
strategy may require the development of new competencies to develop modified and new
services which can appeal to the existing markets and increase its market share and profitability.
In this strategy, company can do research and development in order to bring additional services
along with current services.
MARKET DEVELOPMENT STRATEGY
In this strategy, company can focus on the selling its existing services in new market in
order to expand its business. Company can adopt this strategy because it can help company to
increase its customers base and profitability. Also, through this strategy, company can enhance
1

its brand image and improve customer's perception. In this strategy, company can do
segmentation according to the geographical locations.
DIVERSIFICATION STRATEGY
In this strategy, company can focus on the selling new products to the new market. This
strategy is considered to be most risky strategy. If company is able to successfully implement
this strategy, company's profitability and market share will increase. In this strategy, company
can do merger with another company who is working in different country and different industry
and provide different services to the customers which can be beneficial for both companies
(Desai, 2019).
SWOT Analysis
SWOT analysis is a vital strategic planning tool which is used by the managers of Pro-
Go company in order to do the situational analysis of the firm (Ansoff & et.al., 2019). The Pro-
Go company is one of the leading firm in the industry which maintains the dominant position in
the market. SWOT analysis will allow the company to identify the internal strategic factors
which are described below:
Strengths
Automation of the activity brought consistency and quality in the image and video of
Pro-Go cameras. Technological advancement enable the company to balance the demand and
supply of the firm. This company has expertise at entering into new market as the product
quality of the company is one of the main strength which helps in sustaining for the long time.
Weaknesses
Financial planning of Pro-Go is not done properly. So company need to focus towards
the effective and efficient planning for the financial resources of the company. Investment in the
research and development is also considered as one of the weakness which need to be
improved by the Managers of Pro-Go (Antikainen and Valkokari, 2016). As introducing the
tested features of the camera will leads towards tough competition in the market. It will result in
innovation in the industry.
Opportunities
Stable free cash flow will provide various opportunities for the firm to invest in the
adjacent product segment in the market. It will provide the opportunities for the wide range of
product categories to Pro-Go company. Online presence of the market will also provide more
2

opportunities for the company in order to increase the sales and overall turnover. Government
green drive also opens the opportunity for Procurement of Pro-Go company.
Threats
Shortage of skilled labour represents a threat to the market as it restricts the steady
growth of profits in Pro-Go company. Changing consumer buying behaviour from online
channel could be threat to the existing physical infrastructure driven supply chain model of Pro-
Go company (Swot Analysis, 2018).
Business Model Canvas
It is a strategic management which helps in developing and documenting the existing
business model. Various elements are described below:
Key partners
Pro-Go company mainly posses a strong relationship between the suppliers and
government agencies of Australia. In order to identify the needs of the youth and latest trend
regarding the cameras, managers of Pro-Go has developed a effective strategy to attract youth.
This company provides the variety of trendy cameras in order to maint a good relation with
youth clubs (David and David, 2016). Manager also focus towards the waste management and
quality standards which have gained lot of popularity among government.
Cost structure
As the company is operating since many years so managers adopt recycling method to
convert waste product into effective one. So it saves the material cost of the company. This
company incurred the installation and software cost but now Pro-Go have managed to buy their
own software product which saves the installation cost.
Key activities
This company deals with the advanced technology product so it has built a strong
technical support through employing the IT workers (Sánchez, Peláez and Alís, 2017). The
company is actively participate in online marketing so it have raised a strong reputation and
customer support which result in increased product rating.
Key resource
Pro-Go firm mainly consists of expertise labours and IT workers helps the company in
sustainable development via innovative products. This industry mainly uses the retail companies
for buying the raw material for the product.
3

Value proposition
This organization provide the cameras which capture the good quality video and also
offers the product in large variety and many sizes (Joyce and Paquin, 2016). Easily
understandable features are generally installed which can e used by professional as well as non
professional photographers.
Customer relationship
The Pro-Go company have maintained the a very good relationship with large number of
customer as per the online presence. It also develops the customised products which satisfy the
needs of the users. Pro-Go company is now planning to invent Stand-Alone cameras which do
not require cameraman to capture the images and videos but it customers can easily take videos
and pictures by putting the cameras on standing mode.
Channels
This company have adopted the online channel for the distribution and increased sales of
the firm. Also the company primarily stores the products at stores which consists of wide range
of cameras and small batteries. As it is Small company so the managers generally advertise their
product through online marketing which increases the customer interaction in the form of social
media reviews and comments. This resulted in increased revenue and profitability.
Customer segment
Pro-Go company have mainly targetted the young audience for the product which takes
keen interest in photography and videos (MARCELLA, 2018). So this company have targeted
the peer group for the increased sales. It also maintains the strong security policies within the
company in order top restrict the unauthorised users from accessing the information
Porter's Forces
Porter five forces is a tool that use by Go Pro organization for evaluation of competitors present
in market. It also provides shape to industries and helps in analyze weakness and threats of
organization. It includes five forces that evaluate competitive environment of Go Pro and
organization are able or not to sustain in any environment and situation. Following forces
includes in these models :-
Competition in industry :- through these forces Go Pro organization evaluate that their
competitors present in markets and their ability of affect to Go Pro. It means that competitors
available in market with same product and same size that divide customers. Power of
4

organization decrease because their sales reduce. Customers always wants to products at low cost
with high quality so if Sony, Polaroid, HTC, Philips and Microsoft provide cameras at low cost
compare to Go Pro so customers buy from them.
Potential of new entrants into an industry :- Go Pro affected when new entrants come in
markets with same product and same size. They enter easily when Go Pro spent less time and
money and lack of both things present in organization so other entrants enter and also become
effective competitors. This thing makes weak to position of Go Pro. So new entrants enter in
market with strong barriers and charge high price for their products. So it reduces sales and profit
of organization.
Power of suppliers :- suppliers is a power of Go Pro and suppliers means that supply products
from manufacturer to customers and make bridge between them but if large numbers of suppliers
engaged with organization so it increases power of it. Because if organization want to change
related to product and its prices so suppliers raise objection and leave organization but some
supplier leave not all. Suppliers also create many problems that if other competitors give more
money to them so they join with other organization and increase their sales.
Power of customers :- customer is main aspect for Go Pro because large number of customers
increase sales and profit of organization. But customers wants to quality products with low cost
so it Go Pro increase their cost of products so they purchase cameras from other organization that
provide on low cost compare to Go Pro so attraction of customers with other organization
decrease sales of organization.
Threats of substitute :- substitute is very major things that decrease sales and revenue of Go Pro
because it provides cameras. In present time cameras cost increase every high. So customers do
not afford high cost. Substitute of cameras is mobile and in modern time all peoples use mobile
for take pictures. So substitute product decrease sales and revenue of organization.
CONCLUSION
From above study it has been summarized that organization use tools like SWOT and
PESTLE analysis for evaluate and analyze factors that affect performance of organization. That
factor present in internal and external environment. It covered that porter model and it was used
for analyse of competition and market situation. Ansoff matrix helps in develop and expand
business.
5

RECOMMENDATIONS
As per the above study, there are certain recommendations for the company through
which company can improve its profitability and operations. These recommendations are as
follows -
Company can expand its business in those countries where tourism business are
developed. Because people love camera, photos and memories. This would boost the company's
operations and increase its profitability.
Company can enter into e-business and promote its business through e-marketing
strategies and e-advertising strategies. In this, company can make centre to their customers and
post their memories with tag their names in various social media platforms. This make customers
happy.
Company can provide its employees training about the camera qualities, angle, pixels and
videography so that they can become expert in their activities which can attract the customers
and make the loyal.
Company can implement various strategies in its business such as quality improvement
strategies and change management strategies in order to improve its operations.
Company can implement performance measurement strategies in which company can
measure its employees' performance on the basis of various categories and compared it with their
previous performance. On the basis of comparison, company can give feedback to its customers
and motivate for the betterment of the performance. Also, company can give rewards to its
employees for the better performance.
6

REFERENCES
Books and Journals
Ansoff, H.I. And et.al. (2019). Implanting strategic management. Springer.
Antikainen, M. and Valkokari, K. (2016). A framework for sustainable circular business model
innovation. Technology Innovation Management Review. 6(7).
David, F.R. and David, F.R. (2016). Strategic management: A competitive advantage approach,
concepts and cases. Pearson.
Joyce, A. and Paquin, R.L., (2016). The triple layered business model canvas: A tool to design
more sustainable business models. Journal of Cleaner Production. 135. pp.1474-1486.
MARCELLA, O.S. (2018). barriers to corporate strategy implementation in real estate
companies in kenya: a case of villa care company limited in nairobi county (doctoral
dissertation, school of business, university of nairobi).
Sánchez, F.A.S., Peláez, G.I.C. and Alís, J.C. (2017). Integral diagnosis of occupational health
and safety management in Colombian construction companies. Journal of Construction
in Developing Countries. 22(2). pp.101-116.
Desai, C. (2019). Strategy and Strategic Management. In Management for Scientists. (pp. 65-84).
Emerald Publishing Limited.
Online
Swot Analysis. 2018. [Online]. Available
through:<https://searchcio.techtarget.com/definition/SWOT-analysis-strengths-
weaknesses-opportunities-and-threats-analysis>
7

8

9

10