Strategic Management Report: Pro-Go Pty Ltd Options Analysis

This report focuses on strategic management for Pro-Go Pty Ltd, addressing challenges posed by the increasing popularity of Android phones and their potential impact on the company's camera sales. The report begins with an introduction to strategic management and identifies the core issue. It then outlines three strategic options: launching an Android phone, introducing a polygraphic camera, and introducing a digital watch. The report nominates the Android phone launch as the best option, detailing its advantages, such as attracting a broader customer base and leveraging existing camera technology. Finally, it discusses the implications and potential challenges of this option, including the difficulties of a successful product launch, cost control, and competition, as well as both short-term and long-term market issues, such as changes in customer perception and technical difficulties. The report references several academic sources to support its analysis.

Strategic Management

Table of Contents
INTRODUCTION...........................................................................................................................1
AIM..................................................................................................................................................1
DISCUSSION..................................................................................................................................1
1. three different options.............................................................................................................1
2. Nomination of best option.......................................................................................................1
3. Implications of the option and challenges that may represent................................................2

INTRODUCTION
Strategic management can be defined as the process of formulation effective decisions
that may help to overcome the critical issues that are faced by an organisation (Strategic
management, 2018). A company named Pro-Go Pty Ltd. is facing various market issues such as
increased sales of android phones that may affect the sales of cameras that are manufactured by
Pro-Go Pty Ltd. This report is generated to formulate strategy to find solutions for the same
issue. Three different options that exist in adjacent market, preferred option and implications of
the options have been discussed under this report.
AIM
Main aim of this report is “To formulate such strategies that may help to find
solutions for the issues that are faced by Pro-Go Pty Ltd.”
DISCUSSION
1. three different options
As the Pro-Go Pty Ltd. has a threat of decreased market share because various new
phones have been launched in the market and they may acquire the market of Pro-Go Pty Ltd..
The organisation have three different options in adjacent market (Covin and Slevin, 2014). All of
them are as follows:
Launch android phone: this may be launched by the company as the users are willing to
buy such type of phone who have good quality in camera (Hulland, 2014).
Introduce poly graphic camera: A poly graphic camera is good options to overcome
the threat because it has a feature of providing instant pictures.
Introduce a digital watch: This is also a good option for the company as it may help to
help to grab attention of the customers because it is totally different concept that may help to
overcome the threat (Technology market, 2018).
2. Nomination of best option
It is suggested to Pro-Go Pty Ltd. to select the first option in which the company may
launch a new smart phone with high quality camera. This is suggested to the company because
this may benefit the organisation reasons are as follows:
 It may help to attract high number of customers as mobile phones are currently in trend.
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 As company is already manufacturing cameras and in this option the organisation can add
their cameras in the mobiles that may help to save cost.
 This is a beneficial option for Pro-Go Pty Ltd. because it may help to retain existing
brand loyal customers and also help to attract prospect customers (Ansoff and
McDonnell, 2013).
3. Implications of the option and challenges that may represent
If the organisation is launching the product in the market than there is a high possibility
to get success in the market because market image of the company is very good.
Challenges:
 It is very difficult to make the launch successful as the organisation is going to launch a
new product in the market (Freeman, 2010).
 The organisation have to control the cost for the products because higher cost may reduce
interest of customers.
Organisation may have to face different short term and ling term issues that are as
follows:
 New competitor in the same market can acquire the market share of the company. It is a
long term issue (Pearce, Robinson and Subramanian, 2015).
 Changes in the perception of the customers can affect the market.
 Technical issues may affect the organisation in short term.
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REFERENCES
Books and Journals
Ansoff, H. I. and McDonnell, E. J., 2013. Implanting strategic management (Vol. 2). New York:
Prentice hall.
Pearce, J. A., Robinson, R. B. and Subramanian, R., 2015. Strategic management: Formulation,
implementation, and control. Columbus, OH: Irwin/McGraw-Hill.
Covin, J. G. and Slevin, D. P., 2014. Strategic management of small firms in hostile and benign
environments. Strategic management journal. 10(1). pp.75-87.
Hulland, J., 2014. Use of partial least squares (PLS) in strategic management research: A review
of four recent studies. Strategic management journal. 20(2). pp.195-204.
Freeman, R. E., 2010. Strategic management: A stakeholder approach. Cambridge university
press.
Online
Strategic management. 2018. [Online]. Available through: <https://www.edx.org/learn/strategic-
management>
Technology market. 2018. [Online]. Available through:
<https://www.innovationpolicyplatform.org/content/markets-technology>
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