Pro Tech Solutions: Business Plan Analysis Report - BUS 521, Week 3

This report provides an in-depth analysis of Pro Tech Solutions, a new venture focused on mitigating the health risks associated with radio wave radiation from electronic devices. The analysis begins with an introduction outlining the company's mission and the growing concern over radiation exposure. It then delves into a competitive analysis using Porter's Five Forces, followed by an examination of product features, a price strategy, and a differentiation strategy emphasizing the value proposition of radiation protection. A SWOT analysis identifies the company's strengths, weaknesses, opportunities, and threats. The report also explores strategic positioning, organizational structure based on Minterzberg theory, and management philosophy. Key elements of the corporate culture, including vision, mission, and motivation strategies are discussed. The core aspects of the business are also covered, along with a comprehensive list of references used in the analysis. This report offers a detailed understanding of the business plan, covering various aspects of the venture.

PRO TECH SOLUTIONS
NAME OF THE STUDENT
STUDENT ID
NAME OF THE UNIVERSITY
- An In Depth Analysis

INTRODUCTION
 The main reason behind the
introduction of the pro-tech solutions is
the idea of protecting the people from
the radio wave radiation which has the
potential to cause several health hazard
for the people may that be eye related
problems or headache.
 The main source of this radiation is the
considerable amount of usage of the
devices such as smart watches, phones,
blue tooth speakers along with other
electronic devices.

COMPETITIVE ANALYSIS, DIFFERENTIATION
STRATEGY AND VALUE PROPOSITION
 Competitive rivalry: low
 Bargaining power of the
buyers: low
 Bargaining powers of the
suppliers: low
 Threat from substitutes:
low
 Threat from new entry:
moderate
PRODUCT FEATURES-
 99% radiation check which in
cases of radiation from the
electronic devices (Schaper et al.,
2014).
 Phone cover
 Laptop cover
PRICE STRATEGY-
 Production of products matching
the desired quality of the
customers and the products of the
competitors.
 Comparatively lesser pricing
policy.

DIFFERENTIATION STRATEGY AND
VALUE PROPOSITION
Risk and frequency-
1. Acceptance from the consumers (low)
2. Lack of qualified workforce (moderate)
3. Legal risk (low)
Consequences and mitigation strategy-
4. A significant amount of loss and that can only be countered by conducting a proper market
research in order to identify the factors affecting the acceptance of the customers
(Holzmann et al., 2017).
5. A considerable amount decrement in the quality of the products and that can be solved by
recruiting fresher and providing them the chance to have the required amount of training to
improve the quality.
6. Significant investment for aligning the organization with the rapidly changing rules and
regulations and the concern of the safety and health regulations can be taken care by
implementing training for the employees.

SWOT ANALYSIS
STRENGTH-
• Possibility of having a rapid growth of the organization.
• Improved technological support.
• Vast product range.
WEAKNESSES-
o Absence of brand equity and brand loyalty.
o Lack of labour in the US market.
OPPORTUNITIES-
 The increasing concern of the US people regarding their health from the radiation.
 Low competition in the market.
 Increased concern of the modern organizations regarding the health of their employees who are operational and subjected
to face the impact of such radiation.
THREATS-
 The promotion of the product is limited.
 Significant awareness regarding the product is not achieved.

STRATEGIC POSITIONING, ORGANIZATIONAL
STRUCTURE AND MANAGEMENT PHILOSOPHY
 Offline and Online Promotional Techniques.
 Transfer of the message regarding the
benefits of the solutions in order to cope up
with the impact of radiation.
 Increased social media promotions through
the social media platforms like the
Facebook or LinkedIn.
 The base of the organizational structure
will be Minterzberg theory
 Whereas the management philosophy
will have the foundation for a positive
working environment and a team leader
approach for courage (Mullins & scholar,
2016).

ELEMENTS OF CORPORATE CULTURE
Vision-
• Future goal of an organization.
• The communication of the message of
organization for the team members
and the shareholders.
Mission-
 It states current role and its primary goal or
other objectives.
 It guides for internal decision
making and helps to motivate
harder for the achievement of
success.

ELEMENTS OF CORPORATE CULTURE
Key Elements:
• Effective leadership.
• Improved communication.
• Hiring the right person and the core values.
Motivation strategies:
 Professionalism
 Management style
 Recognition
 Employee training
 Fun

CORE ASPECTS OF THE
BUSINESS
• Corporate strategies.
• Customer-driven strategies.
• Developing the core competencies
for the organization with the use
of technology strategy.
• Development of product and
services.

REFERENCES
Dees, J. G. (2017). 1 the meaning of social entrepreneurship. In case studies in social entrepreneurship and sustainability (pp. 34-42).
Routledge.
Holzmann, p., Breitenecker, R. J., Soomro, A. A., & Schwarz, E. J. (2017). User entrepreneur business models in 3D printing. Journal of
manufacturing technology management, 28(1), 75-94.
Kosmützky, a., & Krücken, G. (2015). Sameness and difference: analyzing institutional and organizational specificities of universities
through mission statements. International studies of management & organization, 45(2), 137-149.
Macht, s. A., & Weatherston, J. (2014). The benefits of online crowdfunding for fund‐seeking business ventures. Strategic change, 23(1‐2),
1-14.
Mullins, w., & Schoar, A. (2016). How do ceos see their roles? Management philosophies and styles in family and non-family
firms. Journal of financial economics, 119(1), 24-43.
Ratten, v. (2016). Female entrepreneurship and the role of customer knowledge development, innovation outcome expectations and culture
on intentions to start informal business ventures. International journal of entrepreneurship and small business, 27(2-3), 262-272.
Sapolsky, h. M. (2016). Organizational structure and innovation. The journal of business, 40(4), 497-510.
Schaper, m. T., Volery, T., Weber, P. C., & Gibson, B. (2014). Entrepreneurship and small business.