PRO285 - Social Media and Public Relations: Key Concepts Analysis

This presentation explores the intricate relationship between social media and public relations, highlighting how each influences the other. It covers key concepts such as the public sphere and examines the impact of social media on democratic societies. The presentation addresses questions related to the effect of public relations on social media, the reciprocal impact of social media on public relations, and how public relations is adapting to social media standards. It also touches on the role of social media in fostering a more democratic society, referencing examples and case studies to illustrate these points, including the case of Singapore. The presentation concludes that social media and public relations are correlated, with organizations and governments positively benefiting from the synergy between the two.

SOCIAL MEDIA AND
PUBLIC RELATIONS

INTRODUCTION
 Public relations and social media have been found as two
relating concepts in the world we are living in today.
 These two have been continually adopted by organization
to build their markets as they reach out to more and more
potential customers.
 All levels of management have tirelessly adopted the two
techniques in their business operations.

PUBLIC RELATIONS AND SOCIAL MEDIA
 Public relations is majorly the way organizations and businesses
communicate with and to the general public (Argenti, 2015).
 It focuses on maintaining a good reputation for the
organization/business to the public (Edwards, 2011)
 Social media is the websites and applications that are used by
organizations to share information, career interests and provide
for participation in social marketing (Barney, 2014).
 It is an effective way of building up business-customer
relationships since it creates a proper and efficient
communication channel between the parties involved. It creates a
communication network for the businesses and their customers
(Fuchs, 2014).

PUBLIC RELATIONS EFFECT ON
SOCIAL MEDIA
 Public relations have grossly effected how social media works. Today, most
social media creations are focused on maintaining proper public relations to
the target markets (Helen Kennedy, 2015) .
 Since social media has become the major tool for businesses and
organizations to communicate and create their image to the general public,
its components have been developed to target on creating PR (Tufekci,
2016).
 Most social media websites and applications are majorly focusing on
utilizing all their resources to aid in the creation of proper public relations
for the businesses and organizations that use them.

SOCIAL MEDIA EFFECT ON PUBLIC
RELATIONS
 Social media has also had a great impact on some aspects related
to public relations.
 With the growing need for businesses and organizations to create
proper public relations, social media has popped up as a major
tool to make use of (Edwards, 2011).
 Social media has made it easier for organizations to communicate
to the public as they strive to create proper PR
 Communication ahs even been made more efficient since the
organizations and businesses are able to target on specific
audiences as the work on creating proper public relations
(Tufekci, 2016).

PUBLIC RELATIONS CHANGES IN RESPONSE TO SOCIAL
MEDIA
 Public relations has changed as it responds to the social media
standards.
 Social media has made public relations to place a major focus on
customers.
 PR has become more affordable than before.
 It has made PR to change and have greater engagement with the
customers since the social media platforms have provisions to
communicate with them one on one (Fuchs, 2014).

SOCIAL MEDIA AND DEMOCRACY
 Social media is enabling a more democratic society each and
every day (Zajonc, 1965).
 The government and its various components are adopting
tirelessly to the social media platforms and using them to pass
democratic messages daily.
 This will be of great impact to the citizens since they are on
social media and the message reaches them effectively (Edwards,
2011).
 Democratic messages sent to social media are creating a more
democratic society.

CONCLUSION
 Social media and public relations have proven to
correlate in many ways.
 One seems to survive on the effectiveness of the other.
 Singapore has been noted as one country that is
benefiting from both social media and public relations.
 Organizations and the government are positively
benefiting from social media in the creation of proper
public relations.

REFERENCE
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Edwards, L. &. (2011). Public Relations, Society & Culture. London: Routledge.
Fuchs, C. (2014). Twitter and democracy: A new public sphere? Social media: A Critical introduction.
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