MKT301 Consumer Behaviour: Processed Food Consumer Profile

This assignment provides a consumer profile infographic focusing on processed foods, analyzing historical changes in consumption trends, and identifying key motivation factors for consumers. It examines the influence of factors such as advertisements, brand image, and e-commerce on consumer behavior. The infographic incorporates concepts related to consumer behavior, drawing from scholarly, industry, and corporate publications. It explores consumer knowledge schemas, product familiarity, and the impact of competitors. References are provided to support the analysis of consumer choices and behaviors within the fast-moving consumer goods (FMCG) category. The assignment highlights shifts towards healthier food choices and the impact of marketing campaigns on consumer attitudes and behaviors.