MGMT20132 T1 2018: P&G's Business Model Innovation and Sustainability
VerifiedAdded on 2023/06/12
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Essay
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This essay examines Procter & Gamble's business model, focusing on innovation and sustainability within the context of smart connected products. It identifies opportunities such as remote product control and data-driven optimization, alongside challenges like cybersecurity threats. The analysis applies the Osterwalder & Pigneur business model framework to illustrate these findings. It concludes that business models are crucial for outlining a company's future through innovation and simulation, emphasizing that successful models cannot be directly copied due to the unique value creation processes involved. The essay references academic sources to support its arguments and provides a comprehensive overview of P&G's approach to business model development.
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