MGMT20132 T1 2018: P&G's Business Model Innovation and Sustainability

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This essay examines Procter & Gamble's business model, focusing on innovation and sustainability within the context of smart connected products. It identifies opportunities such as remote product control and data-driven optimization, alongside challenges like cybersecurity threats. The analysis applies the Osterwalder & Pigneur business model framework to illustrate these findings. It concludes that business models are crucial for outlining a company's future through innovation and simulation, emphasizing that successful models cannot be directly copied due to the unique value creation processes involved. The essay references academic sources to support its arguments and provides a comprehensive overview of P&G's approach to business model development.
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Innovation and
Sustainable Business
Development
Name of the Student
Name of the University
Author Note
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It has a business model
that serves its with all
the planning required to
make before hand to
achieve success in the
market.
Procter and
Gamble is
headquartered
in downtown
Cincinnati, Ohio
and is one of
the largest
manufacturers
of consumer
goods.
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What is disruption?
Technologies adopted by
Procter and Gamble are online
ordering, automation and
robot technologies for
manufacturing and
warehousing combined with a
one day delivery of consumers
all over the world.
Disruption is a
business term
which refers to an
innovation that
creates a new
market and value
network that later
on displaces
established
market leading
firms, products
and alliances.
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Opportunities
These products can be controlled remotely since the products have
algorithms fitted in the product cloud.
Optimization – Flow of data from these products which have the capacity
to control its operation.
These products can adapt to user preferences and reduces the need for
operators
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Challenges
These viruses are computer programs that have the ability replicate and infect
other systems.
Worms are viruses that are used to alter system files these later on alter the speed which
the system operates with. Worst case scenario it may crush the organization system.
The hackers are people who can access your system remotely and steal the
information stored on it.
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Conclusion
Business models help the company to outline its futures through
the business model portfolio , innovation and simulation.
Business providing the same services cannot copy each other’s
business models since the process of value creation
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References
The Procter & Gamble Company Earning
Report, Retrieved February . August
14th ,201.
Joyce, A., &Paquin, R. L. (2016). The triple
layered business model canvas: A tool to
design more sustainable business
models. Journal of Cleaner Production,
135, 1474-1486.
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THANK YOU
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