Procter & Gamble: Lead Innovative Thinking and Practice in Hair & Care

This report delves into the realm of hair and care product innovation, specifically examining Procter & Gamble's (P&G) approach to developing new products. It explores various innovation theories, including "Jobs to be Done" and "Ten Types of Innovation," comparing them and considering their practical application. The report analyzes the impact of different leadership styles on innovation, emphasizing the importance of organizational and industry contexts. It identifies both internal and external factors influencing innovation, such as leadership, communication, and market conditions. The report also addresses strategies for managing innovation-related risks, providing examples of innovation drivers and enablers. Furthermore, it outlines steps for supporting innovative practices and mechanisms for promoting innovation within an organization. The report concludes by examining common challenges and barriers to innovation, such as employee resistance and limited resources, and suggests means for overcoming these obstacles. The report also includes a scenario analysis, focusing on the development of a new hair care product for the Australian and New Zealand markets, employing creative thinking techniques and idea generation tools.

Running Head: Developing the hair and care product
0
Procter & Gamble
Lead Innovative Thinking and Practice
student name
6/7/2019

Doing of tasks for the innovation 1
Contents
Task-1:........................................................................................................................................2
Task- 2: Scenario........................................................................................................................7
Part-A:........................................................................................................................................7
Part- B:.......................................................................................................................................9
Task-3:......................................................................................................................................11
Part-A:......................................................................................................................................11
Introduction:.............................................................................................................................11
Main Body:...............................................................................................................................12
Restructuring team:..................................................................................................................12
Introducing innovative practices appropriate to society as well as to the organisation:..........12
Ways to capture innovative ideas:............................................................................................12
Request for resources:..............................................................................................................12
Meeting for conducting communication:.................................................................................13
Team Strategies:.......................................................................................................................13
Mechanism at system and process level:.................................................................................13
Conclusion:..............................................................................................................................14
Part-B:......................................................................................................................................14
Bibliography.............................................................................................................................17

Doing of tasks for the innovation 2
Task-1:
Innovation theories concepts:
i. Jobs to be done: It is done so to have an understanding about what kind of challenges
are faced by employees in an organization so to implement solutions of these
problems in a proper manner for developing the product in an interesting manner so to
serve the buyers well. Here, emphasis on the understanding level and not the opinions
of people particularly. Works have to be done to satisfy the customers successfully.
ii. Ten types of innovation: It is based on the consideration of profit model, network, and
structure, and process, the performance of the product, product system, service,
channel, and brand as well as on customer experience. It helps in achieving the
greatest share in the market (Min and Christian, 2017).
Comparison of these with past innovation:
TRIZ is a theory, which solves problems with the help of using principles. It applies only
when a solution is not obtained from other theories as well. It is compared with the jobs to be
done theory, as it solves all types of problem while jobs to be done give a solution of
problems relating to the consumer and it is effective while TRIZ theory is not applied easily
to solve the problem.
Three Horizons theory in which horizons created for implementing current, new and future
innovations in business. In this change his role in the organization. It is compared with the ten
types of innovation as it includes in its scope only change management while ten types of
innovation include many factors for making a successful company.
Thinking of theory to applied practice:
Innovation and creativity play an important role in the business as it is not only used in the
business but also in real life. It is a basic part which needs to be adopted for developing
something new. It is also applied to various types of professions. One of the examples of
innovation is seen in the iPhones as it uses great technology (Yusof, 2012).

Doing of tasks for the innovation 3
Impact of Leadership Style:
Different leadership styles lead to having a different kind of innovations, as leaders provide
guidance to employees. It has 4 types of dimensions in it which includes people, means,
effects and goals. In Directive and Participative leadership, power is in the hands of leader
only and workers are allowed to do work only without asking any question. So, the
possibility is in participative (Khan, Nawaz and Khan, 2016).
The relevance of organizational and industry context on innovation:
Innovation is necessary for introducing new products, doing changes in the existing one and
for cutting the cost of its products. In this regard environment and cultural factors to be
considered. It is also helpful in implementing new ways of doing business by making changes
in the production process and in selling and distributing goods to clients. It is a process for
attaining goals in the company for making it more effective and efficient. It is linked with the
know-how, creativity, change and it is required to make the organization in a profitable
position (Pourkiani, Farahabadi and Komak, 2013).
Internal and External Factors of Organisation Innovation:
Internal factors are those situations which are found at the internal level while External deals
with factors which are outside the scope of business.
Internal Factors:
a. It is to be seen in the company’s mission statement.
b. Leader’s existence.
c. The flow of information is communication.
d. Structure of the organization.
e. It can be done through by learning as it responds according to the environment’s
needs.
External Factors:
It includes PESTEL Analysis of company’s location from where it is standing. (Antonelli,
Crespi and Scellato, 2012). It means political, economic, social, technological, environmental
and legal factors

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Strategies for managing risks associated with innovation:
Some corporations are failed due to the adoption of wrong innovation so it is very necessary
to manage the risk of this in order to avoid an adverse situation in the business. Five Ways for
managing risks meritoriously are:
a. Checking the return of all models before the implementation of a particular one.
b. The drawback has to be seen (Abbie Griffin, 2014).
c. An external factor is seen because sometimes model is chosen without predicting
risks leads to failure of the situation.
d. Keeping in mind the interest of users.
e. Consider the infrastructure required for the model implemented.
Examples of Innovation Drivers:
a. Teams: It is a group of people who come together for doing innovation.
b. Enterprise: It is the enterprise in which both individual and team members exist for
creating innovation in business.
c. Offerings: It is because of this, the product of the company is changed as compared to
its competitors.
d. Culture: It lies in its policies and behaviour of management (Five ways to create a
culture of innovation in the workplace, 2019).
e. Market Conditions: It does not matter as innovation makes good in the bad phase also.
Examples of Innovation Enablers:
a. Vision: It is a viable solution which solves the problems of its clients.
b. People: It does not happen without the employees as they work on the innovation
practice which is set by management (Johnsson, 2017).
c. Resources: It is a basic part which has to be followed for generating products.
d. Environment: It is through this change happens in the organization.

Doing of tasks for the innovation 5
Steps to be followed for supporting innovative practices:
Step1: It is a scalable platform which provides many opportunities such as creating its impact
on culture, employees and for developing good business ideas.
Step 2: Hiring of specialists for the purpose of the job to identify the challenges which are to
be faced in the future as well as present on the business.
Step 3: Focus on selecting the right person to the right job position so to achieve the goal of
the organization well. It is done by selecting the right kind of team of experts as they can
evaluate the possibilities and threats of the innovation in business (5 Steps to Building an
Effective Team, 2015).
Step 4: It is necessary to set up an idea management tools for implementing the idea in the
best way.
Step 5: Focus on achieving the targeted innovation for greater understanding.
Step 6: It has to manage innovation practices for adopting innovation in the business.
Step 7: It has to give motivation to employees and its manager for achieving success.
Mechanisms for promoting innovation:
a. Broadcasting: It is a common practice which is applied so to make innovation as a
challenge to the audience for developing the solution of this.
b. Brainstorming: It is implemented only when the need is not derived properly for
developing a new type of product for its design appropriately (5 mechanisims to
promote innovation, 2019).
c. Licencing: It is required for creating well-based technology in the company’s product.
d. Networking: It is done through communication only as by this it is easy to get the
support of employees.
e. Expertise: It can also hire expert team members for doing change easily.
Common Challenges of Innovation:

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a. Employees do not want innovation because they want only daily tasks and not want
anything new which makes changes in their job profile. It is solved by providing
motivation to workers.
b. It is done by only the R&D Department, but it must be based on the collective efforts
of all departments in the company.
c. Lack of Collaboration: It is necessary to merge the efforts of all people whether
internal or external to support this practice
d. It is very much necessary to have a diversity of all people in the workplace in order to
develop innovative ideas.
e. Making connections with the users of the product (Big Firms Can't Innovate: How
P&G Ventures Is Dispelling The Myth, 2019).
Barriers of Innovation:
a. Fear of Failure: It is a most important barrier as it is in all the organizations what
if it is failed because there is no possibility that it will achieve success only as it
can be failed too.
b. Missing of leadership: It happens because the leader is at the top position and
which guides, directs the employees for adopting change successfully.
c. Limited Resources: It is also not conducted because of limited resources as more
resources are needed for innovation.
d. Ideas are more: but all are not reliable in the market.
e. It is made for achieving the short-term return by mostly companies instead of this;
it has to make with the goal of achieving long-term return as it is a factor by
which it can survive in the future as well.
f. Sometimes concentration is focussed on putting new things but it is not necessary
it is suitable in all situations. A casual attitude is seen in the organization as they
are not ready to adopt change easily (Mueller, 2017).
Means for overcoming the obstacles regarding innovation:
Communicating with the employees so to reduce their resistance and telling them how it is
going to benefit so to grasp their support instead of opposition.

Doing of tasks for the innovation 7
Task- 2: Scenario
Part-A:
Firstly, the invitation is given to the Research and Development Department for the meeting.
It is held with the purpose of inviting their ideas for developing the hair and care product for
covering the market of Australia and New Zealand.
Collections of two ideas for each participant, so to have a variety of ideas, in order to, choose
the best one. Tools used for generating ideas other than stated by members are done by
conducting questionnaires to the audience and by filling feedback forms. Current and future
trends focused on creating such type of product which helps in reducing hair damage as well
as making it environmental friendly for the company (P&G Announces New Environmental
Sustainability Goals Focused on Enabing and Inspiring Positive Impact in the World, 2018).
According to my opinion, there is a huge demand for environmentally friendly products as
chemicals damage the hair from internally.
It has to make Senorita product to capture the target market of all types of women whether
they are young or old. It is a dry shampoo which not requires water for cleaning the hair and
can be carried easily while traveling so it is an environmentally friendly product and
moreover it is made with the intention to protect the damaged hairs. In this, natural
ingredients are used.
Creative thinking techniques:
i. Supportive: It is done by a leader so to invite the employees in the decision-making
process. It is a good tool by which employees feels that they are important for the
company. It also gives rewards for good suggestions.
ii. Encouraging different practices: It is done to treat all employees to be the same for the
company thereby removing discrimination at the workplace for encouraging
innovation effectively.
iii. Use effective techniques: It has to see the limitations of each technique in order to
encourage team members for developing a suitable method (THINKING Methods,
2019).

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Techniques and Tools for generating new ideas:
Idea generation has been described as a process of creating, developing and communicating
the ideas successfully. It is described as below:
i. Idea Challenge: It focuses on basically solving the problem raised. It generates more
than one idea for implementing the solution well.
ii. Use of SCAMPER Technique: It is used for the modification purpose in the existing
ideas of the business.
iii. Reverse Thinking: It is related to out-of -the-box-ideas.
iv. Brainstorm cards: It considers external factors while developing a solution.
v. Analogical Thinking: It is done by solving the problem with the other problems
happening in the business environment probably (How to encorage innovation in your
teams, 2019).
Product Senorita can be accepted or not:
It is accepted in New Zealand, as here older generations also using hair and care product as
similar to the younger generations and they adopt such products, which protects their hair
from being damaging (Hair Care in New Zealand, 2018).
It is accepted in Australia, as here people focus on accepting natural products as now there
are a huge variety of products available in the market which forced the buyers to be more
concerned about their health while purchasing a product.
Conditions for Innovation and Issues:
i. Management Practices: It is done by boosting people for doing work harder; setting of
goals at the individual as well as group level and supporting at the group level.
ii. Organizational Motivation: It is done through the culture of the business.
iii. Resources and Work pressures: Necessary for conducting any activity (Sebastian
Gurtner, 2018).
Innovation drivers and enablers of the new product:
I. Drivers of this product: At Enterprise level to develop a new range of product. Offer
natural products. It is developed according to market suitability. It is made by the
individual and its group member’s creativity.

Doing of tasks for the innovation 9
II. Enablers of this merchandise: It is manufactured by awareness part, as Company is
aware of their surroundings. It enhances the capability to offer a new type of product
to dominate the market. It is made with the collaboration of team members. It is made
with the objective to satisfy the needs of customers.
Techniques and Tools used by P&G for innovative thinking:
P&G Company uses a game-changing business model to drive innovation. It uses both
internal and external research and development model for conducting research. It
manufactures consumer-oriented products. It recruits talented people for doing some
creativity in the goods. Focus is on sustainable organic growth and to the leadership as well.
It also puts efforts on enabling a culture in the organization (Ozkan, 2015).
It uses various kinds of technologies for innovation such as block chain, motion sensor, and
3D printing.
Trends in thinking and emerging practices:
i. Emphasize: It focuses on understanding the needs of the consumer; it is done as a
company focus on them.
ii. Define: It is done to describe the problems related to needs.
iii. Ideate: Now, ideas are generated in this stage for the company by inviting the
suggestions of the team members.
iv. Prototype: It means to evaluate the possible suggestions, for selecting the best one.
v. Test: Testing the solution for achievability (Parker, 2011).
Part- B:
Current Leadership style of P&G:
Leadership style used in the company mainly relates to participative decision making, in
which subordinates are also given the right to take part in the decision-making process. It
uses decentralized management, in which power is divided among the departments for taking
decisions.
Company does its creativity by keeping the interest of consumers so to satisfy them well.
Thus, leadership style puts focus on consumers and employees. For conducting change in the

Doing of tasks for the innovation 10
organization management plays an important role in planning, organizing, directing and
controlling process. Its responsibility is to make changes in the organization before the
competitors to earn market share (Murari, 2015).
Her decision is made at the top to bottom and not provides rewards to employees plus not
connecting the innovation to the mission and vision of the company so, it is not appropriate
for encouraging positive innovative thinking and practice in the society.
New Style of Leadership:
Participative Leadership style used for making decisions better as compared to the decision
made by the single individual as it contains suggestions of other people also for making the
right decision of innovation. It motivates the people to come with suggestions as they are
given rewards for the best ideas. It helps in increasing the morale of employees as to give the
feeling that they are important for the company and their ideas also mattered for the
organization.
It also gives proper guidance to workers so that each worker knows clearly what work to be
done, how to do it and when to do it. Before the operation of an idea into practice, it has to
communicate with the employees in order to reduce their resistance.
Requirements for promoting sustainable innovative activity:
It is very much important for a business to be sustainable as business lands in the
environment so, responsibility is created to safeguard it. In the way of innovation, it is a
procedure where sustainability efforts are given consideration with the combination of idea
generation to research and development and as well as on commercialization principle.
With the developing up of dry shampoo product Senorita it protects the water as it is not
required to use anyone drop of water. It uses natural materials for manufacturing the product
so it is sustainable in many ways. It must be supported by the top level that is the head office
for launching it quickly in the marketplace (Aagaard, 2018).
Appropriate means for promoting knowledge transfer:
i. Using the right kind of mind set for creating a good environment to do work and there
will be no barrier in sharing the ideas.
ii. The utilization of social space for sharing ideas.

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iii. Conducting performance appraisal for recognizing the employees who perform well
and also give them rewards so to motivate other employees as well to share their
knowledge (Johannessen, 2018).
Existing Practices of P&G is appropriate as compared to other companies existing as it uses
experts for this purpose and also here co-workers are there for giving solutions to the queries
raised. Answers are transferred to the software for reusing the information whenever the same
circumstances arise (Knowledge Transfer, 2019).
Risks related to Innovation in P&G:
The risk faced by the company is regarding innovation according to the environment as it is
dynamic which keeps on changing continuously. It is well known for its satisfying the
interest of customers but not fulfil the need of consumers. It has to face competition from
many brands exist in the environment. Its products are costly thereby only for middle and
upper classes due to this, it is not able to capture the market share. It has to face competition
from the new technologies in marketing as they use a push strategy instead of pulling one. It
is firstly adapted innovation because of this, the competitor does not have to bear the cost of
research as developing a similar type of product in the market which in turn increases the cost
of the company.
It can also give its impact on market chosen by the Senorita product as regarding the dynamic
market, face competition from natural products companies, price as nature-based products are
costly as it provides good quality (Laukkanen and Patala, 2014).
Task-3:
Part-A:
Briefing Report:
Introduction:
It is done for supporting culture and for sustaining innovative thinking and practice for
communicating the stakeholders in order to get the acceptance instead of their rejection. It is
done for discussing the new product for the P&G Company.

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Main Body:
Restructuring team:
In order for getting the new ideas aimed at developing new product, it has to make such a
group in which innovative people are selected in the team and members should focus on
grasping the idea according to the environmental situation for developing the hair and care
product for the Australian and New Zealand market (10 Ways to Promote Innovation in a
Team Environment, 2019).
Introducing innovative practices appropriate to society as well as to the organization:
It makes changes in its structure and culture for gaining competitive advantage in the
marketplace. It has done by making the easy structure and defining responsibility and
accountability clearly. It makes addition in resources of business for doing its operations
efficiently. It also understands the needs of payment and inducement for its workers'
encouragement. It makes the products for satisfying the needs and wants of purchasers.
Ways to capture innovative ideas:
a. Crowdsourcing: It is adopted when there is the contribution of group members.in the
organization to solve difficulties in the business.
b. Creative work culture strategy: As, the culture of an organization is driven by its
employee's so talented people are selected for this purpose, who discovers something
interesting in finding new things.
c. Launching of idea management tool: It is done for solving the challenges in the
business by seizing the ideas of workers.
d. Prizes to be given: It is done so to recognize and motivate persons to come with new
ideas without having fear of accepted or not. It leads to come up with great ideas at
the last (5 Stages in the Decision Thinking Process, 2019).
e. Grouping by social networking: Ideas can be framed when employees are given free
and open workplace for the communication purpose.
Request for resources:
Resources are necessary for conducting any activity as it is a basic condition, which needs to
be fulfilled before starting any project so this reason is explained to the resource allocating
department of the organization for gathering resources. Resources can be in the form of
money, people, time and equipment. In the context of an organization, it is important for

Doing of tasks for the innovation 13
doing innovation practices for attracting the consumers successfully in the market by
developing such type of product which satisfies their needs and wants.
Meeting for conducting communication:
The meeting is done so to gather people of the organization for discussing the subject of
doing something innovative in the products made by the company for the target market
preferred by the organization. A leader must encourage communication in teams for getting
more ideas from the members. Support all ideas of employees for developing the creative
thinking ability in the persons as it is not only useful in the company but in their personal life
also. It also builds the bonding of team members so to connect each other in decision making.
In this meeting, the idea is developed with the consultation of team members (How to Foster
a Culture of Innovation at Work , 2019).
Team Strategies:
a. Building a relationship with employees: It is important for members to know each
other for being comfortable while talking to each other.
b. Coordination: It is important to have coordination in the team for working together
towards group goals.
c. Solving the disputes: It is done by leaders to resolve the conflicts between members of
the team (7 Easy Steps for Encouraging Employees to Take Initiative, 2019).
d. Taking feedback: It is treated as an improvement rather than as taking it in a bad way.
e. Celebrate successes: It is done for motivating team members, to do more hard work
for completing the task productively.
f. Rewarding Failure: It is done for removing the fear in the mind of members so that
know each one can give their ideas. It is done for developing a habit of learning in
employees.
g. Rewarding for a great idea: It is done by giving recognition to the person in front of
all members and give them a monetary reward for the knowledge. By this, other
individuals also encourage.
The mechanism at the system and process level:
The mechanism is done in the form of individual, organization, innovation and external
factors also. It is done whenever changes happen in the environment, culture, structure as
well as in innovation.

Doing of tasks for the innovation 14
In order to conduct this project, mechanisms used are broadcasting, brainstorming,
networking and using of experts for solving the questions properly.
Conclusion:
In conclusion, it can be concluded that the team plays an important role in implementing
innovation in the company by manufacturing the Senorita product. So, the team is selected
and invited to give ideas in order to get the best possible idea in the market situation here
team strategies and mechanisms are defined for coordinating the efforts of all people.
Part-B:
The project plan is to develop a new hair and care product which uses natural kind of raw
materials for the Australian and New Zealand market.
Project scope:
This project is done to capture the America and New Zealand market for the P&G Company
as all markets have different types of needs so to satisfy the needs it must do innovation in its
products so to make suitable to them. In doing this exercise, the team is formed for this
purpose to gather ideas related to the creation of a product accordingly. After the
consultation, product Senorita, dry shampoo is made from natural ingredients (Herbal
Essences Joins Forces With the Royal Botanic Gardens, Kew to Become First Global Hair
Care Brand Endorsed by the World Leader in Plant Science, 2019). This product is selected
because now people are more conscious about their health by this; the demand for natural
products is raised.
It has to face risk related to the environment as trends in goods changes continuously. It has
to face competition from natural products firms as they also manufacture a similar type of
merchandises. It becomes successful by keeping the assumptions that people adopt nature-
based products and are ready to accept at the high price also (Agarwal and Thiel, 2013).
P&G Strategies:
P&G continues innovation in its products as it understands the importance of innovation in
the business. It makes the product by keeping the interest of consumers so to satisfy their

Doing of tasks for the innovation 15
needs and wants. It cares while recruiting people by seeing their talent. It uses a game-
changing model for achieving the goal of innovation. It is implemented so to earn a long-term
growth advantage instead of short-one (2018 Annual Report, 2018).
It provides a superior quality product so to have again advantage as it will impact on
increasing the sales, profit, and market share of the company (Accelerating Noticeable Brand
Superiority, 2018). It conducts research with the help of using H&R department and with the
external agencies also. The leader also plays an important role as it directs guides and
motivates employees to do work in the organization. Innovation is also done when the
company is moving towards other markets so to attract the society living in there also as
environment situation differs from place to place. It also helps in stretching goals as it also
contributes to the organization. It is also considered as its USP as it is different from its
competitors by whom advantage is gained in the marketplace. It also includes culture, reliable
systems, and structures (How P&G Tripled Its Innovation Sucess Rate, 2019)
Process for innovative practices:
a. Members are selected who wants to do something new and innovative plus who
possesses the required talent.
b. They are provided an open environment so that they can build a relationship with each
other.
c. Encouraging them to communicate so to work towards a common goal and to build
trust between them.
d. Motivating the workers for giving suggestions in the decision procedure.
e. In order to come out the employees from the comfort zone, provided them rewards for
taking the initiative to speak up without having any fear (7 Ways to Generate Great
Ideas, 2018).
f. Members who give good recommendation be given recognition plus rewards so that
they will be motivated to give their views in the next goal also.
g. By conducting this preparation, they learn how to do work together by putting their
egos at the side
Monitoring of Teams:
It is done in order, to see whether the plan is made is actually working or not in an innovative
way. This practice is done by the leader because of its top position and it is required in a

Doing of tasks for the innovation 16
company because of its capability to direct the workers too, how to do work effectively and
solving the problems which workers face in conducting their job (How To Test If Job
Candidates Are Innovative, 2019).
It has been done by defining clearly who is said as high-performers and low-performers.
High-performers are basically those employees who enjoy being lived in risk in order to
achieve the best output, wants to take the initiative for learning the new skills and does
thinking in a creative way. While Low- performers are those individuals who always wanted
to be on the safer side and always avoid taking the risk as much as possible. Whenever
changes happen in the workplace they put resistance for not do any type of alteration. These
employees always wanted to do work alone instead of group work (Kolbe, 2010).
I. Effective ways to manage the team:-
Regular checking of work allocated to each member so to know whether they are performing
or not. If not, giving them guidance to do work properly. Conducting a meeting for the team
members so that they know how other members are performing for motivating them to do
work hard (5 Steps to Building an Effective Team, 2015).
Strategies for removing barriers of innovation:
Techniques used for analysing barriers regarding innovation such as taking the help of
experts who are in this field and checking the market situation of Australia and New Zealand
regarding the hair care product in the plan. The meeting is done for checking the members
regularly for their creativity in the thinking by generating the ideas. (Micheli and Wilner,
2018).
The strategy is made to develop the product according to the market situation so to gather the
consumers easily by satisfying their needs and wants and motivating the workers in the
meeting so to get good ideas for the manufacturing of the product.
Innovation Performance:
Setting targets of group members so to define the responsibility of doing work and regular
checking is done to see whether work is performed or not. In case deviation occurs, possible
steps to be taken to remove it so to achieve the goal.

Doing of tasks for the innovation 17
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